Original song choice
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1) The group initially considered several songs for their music video project, including songs by James Bay, Nancy Sinatra, Gabrielle Aplin, Rihanna, The Dixie Cups, and Taylor Swift. 2) They ultimately selected Rihanna's "What Now" because the versatile lyrics could raise awareness about any topic and the strong beat would create a dramatic video to engage audiences. 3) Although they liked songs by James Bay and Gabrielle Aplin for their messages, they determined the beats were not strong enough to achieve their dramatic effect.
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The document discusses Calvin Harris's song "Sweet Nothing" and its music video. The lyrics describe a man who has lost his partner and is struggling to cope with the loss, feeling depressed and having nothing to hold onto. The music video reinforces this dark theme through its dark lighting and the man's ragged clothing. It draws attention to how love can be difficult and depressing when it is lost, leaving one's life sad and prone to bad decisions. The video features scenes in a strip club and focuses on depicting the breakdown of a relationship and a man struggling afterwards.
Music
This document discusses the author's love of music and their favorite musical artists. The author enjoys listening to music everywhere, from parties to discos. Their favorite singer is Rihanna, specifically praising her song "Russian Roulette" and saying she is perfect. The author's favorite musical group is Kontrafakt, a rap group from Slovakia, with their favorite song being "Neverim ti". The author concludes by asking questions about the reader's own favorite music.
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One of the café I like to visit (it is the only non-smoking café that I know of) has this wide stripe of murky glass along the length of the glass front. This is probably to give the people sitting in the café the illusion of privacy, while offering the maximum of light.
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Rihanna - Where Have You Been (analysis)
The music video for Rihanna's song "Where Have You Been" displays several characteristics common to pop genre videos. It features upbeat dance routines to keep the pace interesting for audiences. Rihanna, as the young and attractive star, helps sell the video to audiences as required by record labels. The lyrics and visuals show Rihanna constantly looking at the camera as if searching for someone. Objectification of Rihanna's body through costumes, close-ups, and lack of clothing is used throughout to sell her sex appeal and flexibility in appealing to audiences' wants.
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One
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1) The opening shots establish a fairy tale theme but also imply relationships are complex and not simple. Dark skies contradict the fairy tale aspect.
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One
The chorus describes a singular woman who captivates everyone with her every move. With just one smile, nobody else will do but her, as she is an uncommonly rare and effortlessly charming special girl. She is praised for her charisma and ability to command attention with her presence, making her the best of the best.
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1) The opening shots establish a fairy tale theme but also imply relationships are complex and not simple. Dark skies contradict the fairy tale aspect.
2) Taylor is depicted in positions of power and authority over her lovers through angles, surroundings, and costumes. However, the cycle of relationships shown suggests they are repetitive and she remains heartbroken.
3) Imagery like a poisoned apple imply Taylor has a dark side and tries to manipulate and control her partners. Shots analyze how
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Shooting schedule
The shooting schedule spans September, October, and November. Key dates include:
- November 2nd: Filming airport shots at Luton airport, including departures area and close-up lip syncing shots.
- November 4th: Filming at Elmers End graveyard to find old graves and create a mysterious atmosphere. Most lip-syncing shots will be filmed under a willow tree.
- November 8th: Two hours booked at a studio in Beckenham for controlled lighting and establishing shots such as close ups, birds eye views, and point of view shots.
Audience profile x2
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- Research methods like questionnaires and interviews found they prefer artists like Sam Smith, Ed Sheeran, and Rihanna.
- Likely to wear skinny or baggy jeans, hoodies, trainers and parkas. Shop at stores like Topshop, River Island, Zara and Primark.
- Examples profiles of a male and female target are then provided detailing things like music preferences, fashion interests, friends and family.
Email
I contacted Elle King's record label to ask permission to use her song in my group's music video for a class project. If I had not contacted the label, using the song without permission would have been illegal as it would have been against their wishes. The label gave me approval to use the song in our video.
Shooting schedule
The shooting schedule spans September, October, and November. Key dates include:
November 2nd - Filming airport shots at Luton airport, focusing on departures area and close-up lip syncing shots.
November 4th - Filming at Elmers End graveyard to find old graves and create a mysterious atmosphere. Most lip-syncing shots will be filmed under a willow tree.
November 8th - Two hour booking at a studio in Beckenham to film most of the music video and establish lighting and shots such as close ups, birds eye views, and point of view shots.
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This document contains a questionnaire that aims to better understand the target audience for a project. The questionnaire asks respondents about their age, occupation or education, hobbies, aspirations, interests, music preferences, shopping habits, fashion, what they look for in music videos, and their favorite artist. The questionnaire will be distributed publicly and to personal contacts to make the target audience research fair and reliable.
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2) Videos help create and market artist brands to inspire audiences to identify with and purchase those brands.
3) They allow artists to promote songs when unavailable via live performances by providing content to music channels and programs.
4) Videos extend artists' incomes and outlets through increased music, DVD, and merchandise sales, as well as synergistic opportunities like film placements.
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This 3 sentence summary provides the high level information from the document:
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Media proposal a2
This proposal outlines a music video for the song "Ex's and Oh's" by Elle King. It will tell the story of a woman feeling trapped by her insecurities and past relationships. There will be three locations: a studio for performance shots, a cemetery to represent her past haunting her, and an airport to show her desire to escape her problems by running away. A variety of camera angles, quick editing, and changes between low key, high key, and natural lighting will be used. Props like beer bottles, candles, pictures, and a suitcase will help convey the story and message of the song.
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This song analyzes past relationships and suggests the singer is in control. She had a boy who she turned into a man and taught things to sexually. Now exes curse her name but still want attention. She finds new lovers in other places to make exes jealous. The exes will come running back to her because she is the best lover they will ever have, though the relationships never last. The song references past lovers in New Orleans and how seasons change relationships.
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Ideas
Rihanna's music video "What Now" aims to raise awareness about mental health issues through a narrative following someone struggling with mental illness. It uses visual elements like erratic movements with strobe lights, shots underwater to depict suffocation from stress, reddish-brown tones to represent anger or flashbacks, and isolated forest shots from a bird's eye view to portray feelings of loneliness and vulnerability. Towards the end, shots show a young girl on the edge of a cliff in a long white dress that gets dirty, with close-ups of her distressed face and her submerging herself in water, to depict the extremes one may consider under intense stress.
Shooting schedule
The shooting schedule spans September, October, and November. Key dates include:
- November 2nd: Filming airport shots at Luton airport, including departures area and close-up lip syncing shots.
- November 4th: Filming at Elmers End graveyard to find old graves and create a mysterious atmosphere. Most lip-syncing shots will be filmed under a willow tree.
- November 8th: Two hours booked at a studio in Beckenham for controlled lighting and establishing shots such as close ups, birds eye views, and point of view shots.
Audience profile x2
- The document profiles the target audience for a music video as 16-25 year olds, both female and male, from all classes and religions.
- Research methods like questionnaires and interviews found they prefer artists like Sam Smith, Ed Sheeran, and Rihanna.
- Likely to wear skinny or baggy jeans, hoodies, trainers and parkas. Shop at stores like Topshop, River Island, Zara and Primark.
- Examples profiles of a male and female target are then provided detailing things like music preferences, fashion interests, friends and family.
Email
I contacted Elle King's record label to ask permission to use her song in my group's music video for a class project. If I had not contacted the label, using the song without permission would have been illegal as it would have been against their wishes. The label gave me approval to use the song in our video.
Shooting schedule
The shooting schedule spans September, October, and November. Key dates include:
November 2nd - Filming airport shots at Luton airport, focusing on departures area and close-up lip syncing shots.
November 4th - Filming at Elmers End graveyard to find old graves and create a mysterious atmosphere. Most lip-syncing shots will be filmed under a willow tree.
November 8th - Two hour booking at a studio in Beckenham to film most of the music video and establish lighting and shots such as close ups, birds eye views, and point of view shots.
Target audience questionnaire
This document contains a questionnaire that aims to better understand the target audience for a project. The questionnaire asks respondents about their age, occupation or education, hobbies, aspirations, interests, music preferences, shopping habits, fashion, what they look for in music videos, and their favorite artist. The questionnaire will be distributed publicly and to personal contacts to make the target audience research fair and reliable.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
Target audiece response
The survey responses from the target audience of 16-25 year olds indicated that the song originally chosen ("What Now" by Rhianna) was not favored as it was described as an upbeat pop song with a distorted meaning. Option C from the survey was selected most frequently so the creator will look for a song fitting that description. To get further feedback, both the current song and a song like Option C will be presented to the target audience to see which they prefer. Most of the target audience enjoys staying active and socializing with friends, so a lighthearted song that can be represented in many ways would be suitable. The survey also showed that young males prefer dubstep and house music more so than the type of song represented
Evaluation1
This document provides guidance for answering evaluation questions for a coursework assignment. It notes that the evaluation section is worth 20% of the overall marks, so it should be taken seriously. It then lists the four evaluation questions to be answered: 1) How your media product uses or challenges conventions; 2) The effectiveness of combining the main product with ancillary texts; 3) What was learned from audience feedback; 4) How new media technologies were used in construction, research, and evaluation. A number of online resources and examples are provided for each question.
Purpose and director case study1
The purpose of music videos is to promote artists and songs in several ways:
1) They are advertisements that illustrate and draw attention to songs while expressing emotions and stories to appeal to visual audiences.
2) Videos help create and market artist brands to inspire audiences to identify with and purchase those brands.
3) They allow artists to promote songs when unavailable via live performances by providing content to music channels and programs.
4) Videos extend artists' incomes and outlets through increased music, DVD, and merchandise sales, as well as synergistic opportunities like film placements.
Major record labels, independent labels, and self-produced artists all utilize different video production strategies to promote songs and artists. Case studies of
How to make a photoshop advert a4 poster
This document provides instructions for creating an A4 poster advert using Photoshop. It describes how to set up an A4 size document, add a solid color, gradient or image as the background, import a photo and cut out the background, and add text. The key steps are to create a new A4 size document, add a background using various tools, import images and cut out parts as needed, and add text layers that can be formatted and repositioned. Layers are used to build up the poster with the background on bottom and photo and text above.
Story board
This 3 sentence summary provides the high level information from the document:
The document is a story board for the song "Ex's and Oh's" created by Kirsty, Shannon and Oliver to outline the plot and scenes of a music video for the song. It details the key events and characters that will be depicted in the music video to bring the song to life visually. The story board helps the creative team plan out how to film the music video to match the lyrics and tone of the song.
Question 4
The document discusses how new media technologies were used at different stages of creating a music video project. In the research and planning stage, digital tools like Spotify, iTunes, Pinterest, WhatsApp, and OneNote were used to find inspiration, collaborate with others, and organize ideas. During construction, equipment like the Canon XA25 camera, lighting, and Final Cut Pro editing software were utilized. Photoshop was used to design magazine ads and a digipak template. Evaluation involved using social media and surveys to engage audiences and gather feedback.
Mood boardx2
This mood board aims to convey the feelings of being trapped in one's thoughts and perceived differently than reality. The outside of the brain depicts happy colors representing society, while the inside shows dark colors for the character's melancholy thoughts. Images on the bottom of the brain, like shadowed faceless people and a girl in a red coat, portray feelings of being trapped and insecurities. The top part includes location ideas like an abandoned warehouse to create a chilling atmosphere, and close-up shots of the character are included to be crucial.
Media proposal a2
This proposal outlines a music video for the song "Ex's and Oh's" by Elle King. It will tell the story of a woman feeling trapped by her insecurities and past relationships. There will be three locations: a studio for performance shots, a cemetery to represent her past haunting her, and an airport to show her desire to escape her problems by running away. A variety of camera angles, quick editing, and changes between low key, high key, and natural lighting will be used. Props like beer bottles, candles, pictures, and a suitcase will help convey the story and message of the song.
Research into lyrics
This song analyzes past relationships and suggests the singer is in control. She had a boy who she turned into a man and taught things to sexually. Now exes curse her name but still want attention. She finds new lovers in other places to make exes jealous. The exes will come running back to her because she is the best lover they will ever have, though the relationships never last. The song references past lovers in New Orleans and how seasons change relationships.
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The document discusses various tools used to edit an image in order to make the artist stand out more harshly. These tools include adjusting curve levels, choosing font colors and styles using the color palette and text tools, organizing layers for different fonts, precisely positioning text using the grab tool, zooming in for precise placement using the zoom tool, and warping text by rasterizing layers and using the warp tool.
Warp
The document describes experimenting with Photoshop's warp tool to distort text. It explains that the user right clicked on a text layer to rasterize the type and enable the warp tool. They then accessed the transform menu in the options bar to bring up a 3x3 grid, allowing them to warp the text in different ways. Clicking the checkmark above confirmed the changes and removed the grid, leaving the final warped text.
analysis
The document analyzes a music video created to raise awareness about mental illness. It discusses how the video uses cinematography, lighting, editing techniques and symbolism to tell the story of a young girl dealing with deteriorating mental health issues like loneliness, insanity and depression due to a lack of knowledge about mental illness. It aims to convey the message that mental illness is common and seeking help is important by allowing viewers to experience what it might feel like in the girl's mind and showing her overcoming her struggles through determination.
Social media
The document summarizes the artist's use of social media platforms like Instagram, Facebook, and Twitter to promote their music video and engage with audiences. They posted photos and videos throughout the production process on these sites to build intrigue and gain feedback. Facebook proved most responsive, likely due to targeting an older demographic. The posts provided behind-the-scenes content, storyboards, and opportunities for audiences to provide input on lighting choices to make them feel involved in the creation. Responses helped guide decisions to appeal to target audiences.
Treatment
The document summarizes the treatment for a music video that aims to raise awareness about mental illness. The video tells the story of a young girl dealing with deteriorating mental health issues alone due to a lack of knowledge about mental illnesses. Various filming and editing techniques are used to convey themes of loneliness, insanity, and depression and give viewers insight into what it may feel like inside the character's mind. The video ends with the character overcoming her struggles by facing them head on, paralleling the message that confronting issues is important for treatment.
Magazine advart analysis
This magazine advert promotes artist Jessie J and her upcoming album. The dominant colors of black, white, and gold are used to represent dominance, purity, and power. Jessie J is pictured looking directly at the camera with piercing blue eyes to convey passion and confidence. Her pose with hands by her head implies she is breaking free from her past fears and conventions to become her true self. Additional details promote Jessie J's talent, message of self-worth, and how fans can engage with her on social media.
Digi pak
Katy Perry's 2010 album "Teenage Dream" was commercially successful, reaching number one on the Billboard charts. The album's digipak features bright colors and imagery relating to candy and sweets, representing Perry's playful personality and appeal to younger audiences. It also draws similarities to the 2010 film "Alice in Wonderland" through references to the Mad Hatter's tea party and Queen of Hearts. Overall, the digipak is meant to give audiences a sense of being part of Perry's magical world of fame and success through its whimsical theme and depictions of sweets.
Costumes
The document discusses costume choices for a music video. It describes the first eight outfits as being mainly used in studio scenes to create a sense of time passing and show the character regularly performing. Dark colors like black, grey, and green were chosen to make the character seem mysterious. A white top and blue jeans represent a generic outfit used for airport and London scenes to portray wanting to be like others. The costumes aim to give an illusion the character has been performing for a long time to support the mini storyline about performing having both positive and negative impacts.
Audience profile
- The document provides an audience profile for a potential music video based on research findings
- The target demographic is 16-25 year olds from middle-class backgrounds with a variety of religious beliefs and levels of education
- They prefer pop artists like Sam Smith, Ed Sheeran, and Rihanna and enjoy shopping at stores like Topshop, River Island, and Zara
- The research methods included questionnaires and interviews to understand the target audience's interests, aspirations, music preferences, and expectations for a music video
Conventions of a thriller.
The document outlines several key conventions of thriller films, including the use of dark colors and ominous music to set an atmospheric and suspenseful tone. It also discusses the importance of intriguing plots with unexpected twists to keep audiences engaged and guessing, as well as settings in realistic everyday locations that can heighten psychological fears. Maintaining a sense of mystery is also highlighted as crucial to preventing films from becoming predictable. The document concludes by noting many thriller storylines incorporate elements of technology and the supernatural to feature concepts outside of ordinary experience.
The meeting
1. The group discussed the characters, costumes, locations, editing software, storyline, and responsibilities for their thriller film project.
2. They decided on two characters - a teenage girl protagonist and a villain seen only briefly. Costumes were chosen to represent youth and danger.
3. Three locations were selected - a forest, field, and their school grounds - to show contrasting atmospheres and the loss of innocence.
4. The storyline involves a girl in witness protection whose serial killer brother escapes prison to get revenge, though they will only show hints through short shots rather than the full narrative.
The meeting.
1. The group discussed the characters, costumes, locations, editing software, storyline, and responsibilities for their thriller film project.
2. They decided on two characters - a teenage girl protagonist and a villain seen only briefly. Costumes were chosen to represent youth and danger.
3. Three locations were selected - a forest, field, and their school grounds - to show contrasting atmospheres and the loss of innocence.
4. The storyline involves a girl in witness protection whose serial killer brother escapes prison to get revenge, hinted through clues like her entering the forest and him holding a sister necklace.
Media analysis
The document analyzes the lighting and shadows in photographs that could imply meanings. It suggests that brighter lighting on one foot of a kidnapped person means the kidnapper's initial plan was careless, while darker lighting on the other foot means they don't care about consequences. Shadows around shoe areas are said to signal the kidnapper is dark and dangerous. The document also discusses how natural lighting in other photos could foreshadow danger and suffocation, and how shadows create a sense of the unknown, which is good for thrillers.
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Original song choice
- 1. Song Ideas “Let it go”- James Bay “Boots”- Nancy Sinatra “Power of love”- Gabrielle Aplin “What Now”- Rihanna “Going to the chapel of love”- The Dixie cups Wildest dreams- Taylor Swift Amy Winehouse- Back to Black “Shakeit off”- Taylor Swift These are our initial songchoicesforourA2 project,we originallywantedamusicvideotoraise awarenessof a particularsubjectorcharity. As a group we decidedthatthe song“What now” byRihannawas the bestoption whentryingtoraise awarenessabouta particularsubject.Thissongwasveryversatile,meaningthatwe could applyitto any situationthatpeople lackedknowledgeof whetheritbe:a lossof directionregardingwork/school or raisingawarenessonmental healthasthe lyrics give asense of vulnerability. The other songswe had discusseswasn’tasfastas we wouldhave liked,we all agreedthata strongbeatwas crucial as it can create a dramaticmusicvideowhichismore entertainandeffectivewhenwatchingamusicvideo as it enticesthe audiencetokeepwatching. Althoughwe chose Rhianna“Whatnow”We alsoreallylike “Letitgo” by JamesBaybecause the lyricssenta beautiful message,itwasbasicallysuggestingthattomove onand be whoyouare youneedto letgo of negativityandeverythingwill be okay.Despite likingitwe couldn’tpickitaswe feltthe beatwasn’tstrong enoughtocreate the dramaticaffectwe as a group wanted,alsowe couldn’tfindamale thatwas willingtobe in our musicvideoandwe feltthatrelyingonsomeone outside yourgroupwasriskyas theycouldbe unreliable. We wasveryclose to picking“The powerof love”byGabrielle Aplin,despitethe songbeingslow we lovedwhat the song representedasa whole,itwas implyingthatlove canmake everythingpossible inlifeandthatletting love inyourlife wasimportant. Howeverinthe endwe didconclude thatalthoughwe lovedwhatmessage it portrayedthe songwas too slowandwe feareditwouldnotentice the audience we wastryingtoreach. AlsoI andanothermemberof the group love the song“Wildestdreams”byTaylorSwift,andwhile we would’ve enjoyedmakingamusicvideotothissongwe couldn’tapplyourmainideato the songso we couldn’tlet personal preferencesdistractusfromthe mainidea. Alsowe have chosentwosongsthat are indifferenterastolooktosee the difference betweenadatedand currentsong. Asa group we wantedthe chance to make an oldsong current,we didn’tinstantlyfall inlovewith “Boots” byNancy Sinatrabut we likedthe determinationitcouldbringtoindividuals.We liked“Goingtothe chapel of love”butwe didn’twantto create somethingourtargetaudience couldn’trelate to. Therefore we made the decisiontotake on “What now”by Rihannaas itwas most fitting.