The music video for Rihanna's song "Where Have You Been" displays several characteristics common to pop genre videos. It features upbeat dance routines to keep the pace interesting for audiences. Rihanna, as the young and attractive star, helps sell the video to audiences as required by record labels. The lyrics and visuals show Rihanna constantly looking at the camera as if searching for someone. Objectification of Rihanna's body through costumes, close-ups, and lack of clothing is used throughout to sell her sex appeal and flexibility in appealing to audiences' wants.

1. Daniel Rayson
Music video analysis: Rihanna – Where have you been.
Genre Characteristics:
The video is a pop genre video,
therefore within the music video
there is alot of upbeat dance routines
present keeping the pace of the video
alive and interesting to watch,
stimulating the audience.
Within this music video the star is young
and attractive, within this genre there is
a high emphasis on having a young and
good looking star to help sell them to
the audience fitting into another of
Goodwins points, Demands of the record
label.
Lyrics and Visuals:
In the music video rihanna sings the line
“where have you been, all my life”.
During the video she is always looking
directly at the camera like she is
searching for the person, she maintains
eye contact even during dance scenes.
“You can have me anyway you want”
when she sings this lyric multiple
rihannas appear on the screen. This can
be showing to the audience that she is a
flexible artist who can appeal to their
every want and need.

2. Daniel Rayson
Music and Visuals:
Rihanna is dancing to the beat, the
screen shakes when she does a more
‘eccentric’ move and the beat drops.
Demands of the record label:
During the music video rihanna has
alot of costume changes, showing to
the audience she is trendy, selling her
to the audience.
Objectivication is used alot in this video,
rihanna is seen in alot of scenes without
much clothing on, this is selling her
body and sex appeal to the audience.
There are alot of close ups of rihannas
face used during this video, this is
allowing the audience to connect with
her as she looks directly down the
camera at you. This also helps to sell her
sex appeal.
Notions of looking:

3. Daniel Rayson
Objectivication is being used again here
and all throughout the music video. You
are made to look at rihanna’s body, her
figure, breasts, bum etc. She is a sex
icon and this sells.
During the music video rihanna always
maintains eye contact with the camera,
connecting her to the audience, she has
a direct gaze.
In the video the ‘looking structure’ of
the other characters in the video are all
focused upon her, emphasising the fact
that she is the most important person.
Intertextuality:
I couldn’t find any other referenced media forms.