a study on the original product (Chuck Taylor All Star Converse) and the Duplicate product (North Star from Bata)
Note- North Star is a cheaper substitute of All Stars.
This is our team work. We tried to analyze advertisement strategy of Woodland . We gave some new advertisements too. I hope this will help you guys. Enjoy learning! Cheers!
This document outlines a project framework for identifying and analyzing the factors responsible for purchasing shoes from Woodland. The research will use a descriptive approach with a non-probability convenience sample of 100 respondents. Data will be collected through personal interviews using a questionnaire. The questionnaire will ask respondents about their shopping preferences, brand awareness and perceptions of Woodland, purchase behaviors, and satisfaction with various attributes of Woodland shoes. The goal is to understand customer perceptions of Woodland and identify the most influential factors for purchasing Woodland shoes.
Gideon Shoes is an Australian company that produces handmade sneakers made from premium materials like kangaroo leather and cane toad hide. All profits from shoe sales go to supporting The Street University, a facility in Sydney that provides education and counseling to marginalized youth. The shoes are produced ethically in Australia without the use of sweatshops. Gideon Shoes had a product launch in December 2010 and are working to expand distribution across Australia, the U.S., and Europe while continuing to support charitable causes.
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917 which became popular with basketball players. In the 1970s, Converse's popularity among athletes declined but the brand transcended into fashion. Today, Converse aims to be a "retro-modern" brand that signifies individuality for young adults aged 18-25. The presentation outlines strategies to raise brand awareness through partnerships, an art initiative, and experiential marketing like mobile "kiosks" to achieve a 30% increase in consumer demand and purchases.
(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for In...youth laboratory indonesia
The document summarizes findings from a survey of Indonesian youth about their sneaker preferences. It finds that Converse is the most popular brand among youth because of its affordable price, classic and casual style that is suitable for everyday wear like school and hanging out with friends. Respondents appreciate the simple designs and wide variety of colors that Converse offers. The brand creates a sense of fun and self-expression among its loyal fans and collectors.
The document provides an overview of the history and marketing strategies of the Converse brand. It discusses how Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917. It then summarizes Converse's expansion into other footwear categories and its acquisition by Nike in 2003. The document also includes a SWOT analysis of Converse, identifying strengths like its strong brand name and affiliation with the NBA, as well as weaknesses such as focusing on a particular segment. It discusses both the benefits and risks of Converse outsourcing production to India and Nike's dual fashion and performance strategies for the brand.
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
The document provides a history of the Converse brand and Chuck Taylor All Star shoe. It discusses how the brand was founded in 1908 and introduced the All Star basketball shoe in 1917. Chuck Taylor became a salesman for Converse in 1921 and promoted the brand. Over 800 million pairs of Chucks have been sold. Converse produces various shoe lines and has expanded into clothing and accessories. It was purchased by Nike in 2003 who has adopted both fashion and performance strategies to grow the brand globally.
This is our team work. We tried to analyze advertisement strategy of Woodland . We gave some new advertisements too. I hope this will help you guys. Enjoy learning! Cheers!
This document outlines a project framework for identifying and analyzing the factors responsible for purchasing shoes from Woodland. The research will use a descriptive approach with a non-probability convenience sample of 100 respondents. Data will be collected through personal interviews using a questionnaire. The questionnaire will ask respondents about their shopping preferences, brand awareness and perceptions of Woodland, purchase behaviors, and satisfaction with various attributes of Woodland shoes. The goal is to understand customer perceptions of Woodland and identify the most influential factors for purchasing Woodland shoes.
Gideon Shoes is an Australian company that produces handmade sneakers made from premium materials like kangaroo leather and cane toad hide. All profits from shoe sales go to supporting The Street University, a facility in Sydney that provides education and counseling to marginalized youth. The shoes are produced ethically in Australia without the use of sweatshops. Gideon Shoes had a product launch in December 2010 and are working to expand distribution across Australia, the U.S., and Europe while continuing to support charitable causes.
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917 which became popular with basketball players. In the 1970s, Converse's popularity among athletes declined but the brand transcended into fashion. Today, Converse aims to be a "retro-modern" brand that signifies individuality for young adults aged 18-25. The presentation outlines strategies to raise brand awareness through partnerships, an art initiative, and experiential marketing like mobile "kiosks" to achieve a 30% increase in consumer demand and purchases.
(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for In...youth laboratory indonesia
The document summarizes findings from a survey of Indonesian youth about their sneaker preferences. It finds that Converse is the most popular brand among youth because of its affordable price, classic and casual style that is suitable for everyday wear like school and hanging out with friends. Respondents appreciate the simple designs and wide variety of colors that Converse offers. The brand creates a sense of fun and self-expression among its loyal fans and collectors.
The document provides an overview of the history and marketing strategies of the Converse brand. It discusses how Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917. It then summarizes Converse's expansion into other footwear categories and its acquisition by Nike in 2003. The document also includes a SWOT analysis of Converse, identifying strengths like its strong brand name and affiliation with the NBA, as well as weaknesses such as focusing on a particular segment. It discusses both the benefits and risks of Converse outsourcing production to India and Nike's dual fashion and performance strategies for the brand.
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
The document provides a history of the Converse brand and Chuck Taylor All Star shoe. It discusses how the brand was founded in 1908 and introduced the All Star basketball shoe in 1917. Chuck Taylor became a salesman for Converse in 1921 and promoted the brand. Over 800 million pairs of Chucks have been sold. Converse produces various shoe lines and has expanded into clothing and accessories. It was purchased by Nike in 2003 who has adopted both fashion and performance strategies to grow the brand globally.
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the first modern basketball shoe, the All Star. Chuck Taylor joined Converse in 1921 and had his signature added to All Stars in 1923. During World War II, Converse shifted production to make boots and protective gear for soldiers. The company's star logo represents the dog star Sirius and has become their iconic brand symbol over many decades.
1. The document discusses the core, actual, and augmented benefits of the Converse Chuck Taylor shoe. The core benefit is the brand name and design, while actual benefits include quality and packaging. Augmented benefits are extended warranties and after-sales service.
2. When Converse outsourced production to India, it helped cut costs but hurt the brand by losing the "Made in USA" element. The document discusses the risks and benefits of this move.
3. The sources of brand equity for Converse and Chuck Taylor shoes included developing new brand elements, personalized marketing, and leveraging secondary associations to create brand equity.
Adidas is not just a sports performance brand. It created another symbol of the three leaved plant (Trefoil) for Adidas Original. The Original is a life style & each category in original has a story to tell with a 40 years heritage. Read on. It is a wonderful case of brand building.
Adidas was founded in 1924 by Adolf "Adi" Dassler and is headquartered in Herzogenaurach, Germany. It began by producing sports footwear and has expanded into sportswear, equipment, and other items. The name Adidas comes from the founder's name and the company's logo features three stripes representing a mountain or goals to achieve. Adidas aims to enhance social and environmental performance in its business operations and supply chain. It conducted market research to inform the redesign of its logo and tagline to better represent its target customers and values of inspiration and freedom.
Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing over 8 million pairs of shoes domestically in 1998. It owns a factory in North Carolina where it produces most of its shoes, and leases plants in Texas and Mexico. The Converse All-Star basketball shoe was the first in the industry, selling over 500 million pairs worldwide by the early 1990s in over 56 styles and 90 countries. The company also makes shoes for other sports and children's recreation.
The document provides information about Adidas, including its history in India since 1989, brand ambassadors it has worked with, and categories of products it offers. It also discusses Adidas' positioning as a sporty brand through associations with sports events and athletes. Additionally, the document outlines Nike's history since its founding, major subsidiaries, product categories sold, and marketing strategies used such as ambush marketing and guerrilla tactics. Finally, it summarizes Puma's number of employees, product lines, pricing, promotion, distribution channels, target market segmentation and positioning, and SWOT analysis.
Converse is an American shoe brand founded in 1908 that manufactures casual footwear. It first aimed to make basketball shoes and later supplied the military. The report examines Converse's history and current brand worth. Converse was bought by Nike in 2003 for $315 million. Today it generates around $2 billion in annual revenue and its Chuck Taylor sneakers, first released in the 1920s, are among the most influential shoes ever made according to some sources.
This document proposes a new marketing plan for Converse to increase their online sales and social media presence. The plan aims to make Converse a more socially-savvy brand by getting users to submit photos of their customized sneakers on social media with the tag "What's your Converse" to go viral. The budget for the first year is $750,000 and progress will be monitored over 6 months, 8 months, and 1 year by tracking increases in social media followers, likes, and submissions to see if the goals of gaining more users and becoming more socially-savvy are achieved.
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
THE ADIDAS SLOGAN: FROM ‘’IMPOSSIBLE IS NOTHING’’ TO ‘’ADIDAS IS ALL IN ‘’Irem Guler
Adidas' slogan was originally "Impossible is Nothing", taken from a Muhammad Ali quote, as he endorsed the brand at the peak of his career in 1974. Adidas launched campaigns featuring Ali to communicate their philosophy of striving to surpass limits. While "Impossible is Nothing" was powerful for years, in 2011 Adidas changed their slogan to "All In" through their most expensive marketing campaign ever, showcasing their presence across sports, cultures and lifestyles.
Advertising production for television- presentationkaleradurand
Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.
Vans began in 1966 selling custom shoes for skaters and surfers in Southern California. Their shoes became popular due to their grippy soles and affordability. In the 1980s, Vans gained widespread popularity after being featured in the movie "Fast Times at Ridgemont High". Today, Vans targets young active customers interested in extreme sports through sponsorships, social media marketing, and strategic product placements at various retail levels. Vans maintains its image as an authentic brand for youth culture and stays closely connected to influencers in the skate/surf communities.
Nike Inc. is a major sports apparel company that focuses on designing, developing, and marketing footwear, apparel, and equipment. The document focuses on Nike basketball shoes and provides a table comparing the prices of various Nike and competitor basketball shoe models. It notes that while Nike shoes are often the most expensive, they are also known for their quality and prestige. The document recommends that Nike could increase sales by lowering prices on some shoe models to compete better with cheaper options from brands like Under Armour, while still maintaining quality.
Vans is an American shoe company founded in 1966 in California that originally produced shoes for skateboarders. While initially targeting skaters, Vans shoes now appeal to a wide audience aged 13-30 due to their variety of styles and affordability. Some of Vans' most popular shoe designs include slip-ons and their "Era" model. Vans competes with companies like Converse and Nike SB in the footwear market and differentiates itself through collaborations and customization options.
Futureshoestrade.com is a professional shoe trade company located in Putian City, Fujian Province, China that supplies shoes from brands like Nike, Adidas, Puma, and Gucci at reasonable prices globally. The company follows ISO quality standards and aims to build strong, long-term business relationships. It introduces its products and provides contact information for customers to place orders. Nike is introduced as the largest shoe brand, controlling over 60% of the market, known for iconic shoes like the Air Force 1 and Air Jordans. It was founded in the 1960s and developed technologies like the Nike Waffle sole and Air cushioning.
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
Woodland is an eco-friendly footwear brand known for its biodegradable shoes and CSR initiatives. They wanted to create durable hiking shoes that were tough, comfortable, and addressed environmental issues. They developed a shoe made of thick leather with a hard rubber sole and hand-stitched construction to last through multiple seasons of heavy use. The design process involved research on customer needs and industry trends, concept sketches inspired by nature, and feedback before finalizing and launching the new shoe design.
Woodland began in 1960 as a small manufacturing unit in Delhi. Over the decades, it expanded operations through new factories, brands, and international markets. Key events included launching the Woodland brand in 1992, acquiring a factory in Canada, and commissioning plants for Reebok and apparel. Currently, Woodland is a national leader in premium shoes, apparel, and accessories. It plans further expansion through new plants, stores, and technology to capture growing demand.
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the first modern basketball shoe, the All Star. Chuck Taylor joined Converse in 1921 and had his signature added to All Stars in 1923. During World War II, Converse shifted production to make boots and protective gear for soldiers. The company's star logo represents the dog star Sirius and has become their iconic brand symbol over many decades.
1. The document discusses the core, actual, and augmented benefits of the Converse Chuck Taylor shoe. The core benefit is the brand name and design, while actual benefits include quality and packaging. Augmented benefits are extended warranties and after-sales service.
2. When Converse outsourced production to India, it helped cut costs but hurt the brand by losing the "Made in USA" element. The document discusses the risks and benefits of this move.
3. The sources of brand equity for Converse and Chuck Taylor shoes included developing new brand elements, personalized marketing, and leveraging secondary associations to create brand equity.
Adidas is not just a sports performance brand. It created another symbol of the three leaved plant (Trefoil) for Adidas Original. The Original is a life style & each category in original has a story to tell with a 40 years heritage. Read on. It is a wonderful case of brand building.
Adidas was founded in 1924 by Adolf "Adi" Dassler and is headquartered in Herzogenaurach, Germany. It began by producing sports footwear and has expanded into sportswear, equipment, and other items. The name Adidas comes from the founder's name and the company's logo features three stripes representing a mountain or goals to achieve. Adidas aims to enhance social and environmental performance in its business operations and supply chain. It conducted market research to inform the redesign of its logo and tagline to better represent its target customers and values of inspiration and freedom.
Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing over 8 million pairs of shoes domestically in 1998. It owns a factory in North Carolina where it produces most of its shoes, and leases plants in Texas and Mexico. The Converse All-Star basketball shoe was the first in the industry, selling over 500 million pairs worldwide by the early 1990s in over 56 styles and 90 countries. The company also makes shoes for other sports and children's recreation.
The document provides information about Adidas, including its history in India since 1989, brand ambassadors it has worked with, and categories of products it offers. It also discusses Adidas' positioning as a sporty brand through associations with sports events and athletes. Additionally, the document outlines Nike's history since its founding, major subsidiaries, product categories sold, and marketing strategies used such as ambush marketing and guerrilla tactics. Finally, it summarizes Puma's number of employees, product lines, pricing, promotion, distribution channels, target market segmentation and positioning, and SWOT analysis.
Converse is an American shoe brand founded in 1908 that manufactures casual footwear. It first aimed to make basketball shoes and later supplied the military. The report examines Converse's history and current brand worth. Converse was bought by Nike in 2003 for $315 million. Today it generates around $2 billion in annual revenue and its Chuck Taylor sneakers, first released in the 1920s, are among the most influential shoes ever made according to some sources.
This document proposes a new marketing plan for Converse to increase their online sales and social media presence. The plan aims to make Converse a more socially-savvy brand by getting users to submit photos of their customized sneakers on social media with the tag "What's your Converse" to go viral. The budget for the first year is $750,000 and progress will be monitored over 6 months, 8 months, and 1 year by tracking increases in social media followers, likes, and submissions to see if the goals of gaining more users and becoming more socially-savvy are achieved.
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
THE ADIDAS SLOGAN: FROM ‘’IMPOSSIBLE IS NOTHING’’ TO ‘’ADIDAS IS ALL IN ‘’Irem Guler
Adidas' slogan was originally "Impossible is Nothing", taken from a Muhammad Ali quote, as he endorsed the brand at the peak of his career in 1974. Adidas launched campaigns featuring Ali to communicate their philosophy of striving to surpass limits. While "Impossible is Nothing" was powerful for years, in 2011 Adidas changed their slogan to "All In" through their most expensive marketing campaign ever, showcasing their presence across sports, cultures and lifestyles.
Advertising production for television- presentationkaleradurand
Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.
Vans began in 1966 selling custom shoes for skaters and surfers in Southern California. Their shoes became popular due to their grippy soles and affordability. In the 1980s, Vans gained widespread popularity after being featured in the movie "Fast Times at Ridgemont High". Today, Vans targets young active customers interested in extreme sports through sponsorships, social media marketing, and strategic product placements at various retail levels. Vans maintains its image as an authentic brand for youth culture and stays closely connected to influencers in the skate/surf communities.
Nike Inc. is a major sports apparel company that focuses on designing, developing, and marketing footwear, apparel, and equipment. The document focuses on Nike basketball shoes and provides a table comparing the prices of various Nike and competitor basketball shoe models. It notes that while Nike shoes are often the most expensive, they are also known for their quality and prestige. The document recommends that Nike could increase sales by lowering prices on some shoe models to compete better with cheaper options from brands like Under Armour, while still maintaining quality.
Vans is an American shoe company founded in 1966 in California that originally produced shoes for skateboarders. While initially targeting skaters, Vans shoes now appeal to a wide audience aged 13-30 due to their variety of styles and affordability. Some of Vans' most popular shoe designs include slip-ons and their "Era" model. Vans competes with companies like Converse and Nike SB in the footwear market and differentiates itself through collaborations and customization options.
Futureshoestrade.com is a professional shoe trade company located in Putian City, Fujian Province, China that supplies shoes from brands like Nike, Adidas, Puma, and Gucci at reasonable prices globally. The company follows ISO quality standards and aims to build strong, long-term business relationships. It introduces its products and provides contact information for customers to place orders. Nike is introduced as the largest shoe brand, controlling over 60% of the market, known for iconic shoes like the Air Force 1 and Air Jordans. It was founded in the 1960s and developed technologies like the Nike Waffle sole and Air cushioning.
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
Woodland is an eco-friendly footwear brand known for its biodegradable shoes and CSR initiatives. They wanted to create durable hiking shoes that were tough, comfortable, and addressed environmental issues. They developed a shoe made of thick leather with a hard rubber sole and hand-stitched construction to last through multiple seasons of heavy use. The design process involved research on customer needs and industry trends, concept sketches inspired by nature, and feedback before finalizing and launching the new shoe design.
Woodland began in 1960 as a small manufacturing unit in Delhi. Over the decades, it expanded operations through new factories, brands, and international markets. Key events included launching the Woodland brand in 1992, acquiring a factory in Canada, and commissioning plants for Reebok and apparel. Currently, Woodland is a national leader in premium shoes, apparel, and accessories. It plans further expansion through new plants, stores, and technology to capture growing demand.
The document discusses category management in retail stores. It explains that retailers divide merchandise into separate categories consisting of related products. Each category is treated as a separate business entity, with the retailer calculating profit and loss separately for each category. The classification of products into separate categories benefits customers by making shopping more convenient as they can easily find what they need.
This was made for my project given in my college. K.C COLLEGE, Mumbai. It includes the Product Life cycle and the 7 P'S of Woodland Shoes.
Hope you find this ppt useful :)
Woodland began as a small shoe manufacturing company in the 1950s. It launched the Woodland brand in 1992 to target outdoor enthusiasts with rugged, premium casual shoes. Over time, Woodland expanded its product portfolio to include apparel and accessories while maintaining its positioning as a brand for the adventurous. The report analyzes Woodland's strategies and branding over the years, including its shift from targeting niche customers to a broader market. It also provides recommendations to help Woodland improve customer perceptions and sustain growth.
This document discusses consumer awareness and rights in India. It outlines the seven main rights of consumers: safety, information, choice, redress, education, healthy environment, and basic needs. It emphasizes the importance of consumer education and protection organizations in fighting exploitation of consumers in India related to issues like poverty, illiteracy, and ineffective laws. Finally, it provides tips for consumers to keep in mind when purchasing various products like food, drugs, clothes, gold, and more.
The document discusses consumer rights and protection in India. It defines a consumer, outlines their duties, and explains how consumers can be exploited through practices like underweighting, substandard quality, and lack of information. It discusses the consumer movement in India, sparked by issues like food shortages and adulteration. The key legislation is the Consumer Protection Act of 1986, which established a three-tier quasi-judicial system for dispute resolution. The document also details important consumer rights like the right to be heard, choose, safety, redressal, and education. It notes that consumers can seek justice through consumer forums and courts established under the Act.
This document discusses consumer rights and protections. It outlines several key consumer rights, including the rights to safety, choice, and redress. It also discusses factors that can lead to consumer exploitation like limited information, supplies and competition. The document then provides an overview of consumer protection laws and mechanisms in place to protect consumers and promote fair business practices. These include laws against anti-competitive behavior and mergers that threaten competition.
Mochi is a footwear retailer founded in 2000 in Bengaluru, India. It has since expanded to over 70 retail outlets across 35 Indian cities. Mochi offers the latest footwear trends for men, women, and kids. Beyond shoes, Mochi also sells handbags, belts, and other accessories. Their goal is to celebrate the uniqueness of Indian youth through fashionable products. Key competitors include Metro, Bata, and Catwalk. Mochi has an organizational structure with regional managers overseeing shop managers and employees. Their largest markets are in Maharashtra, Punjab, and Andhra Pradesh.
The document discusses forests and wildlife conservation in India. It defines forests and wildlife, and explains the importance of forests in providing resources, preventing soil erosion, and cleaning the air. It notes that India has 2% of the world's forests, with certain states having more forest coverage than others. Reasons for deforestation include industry, grazing, fires, and floods. The document recommends conservation efforts like restricting cutting, regenerating grasslands, and public education. It also categorizes wildlife as endangered, threatened, or rare, provides examples, and explains the necessity and modes of wildlife conservation, including sanctuaries and banning hunting. Recent policies aimed at conservation are also mentioned.
The document discusses the many talented individuals who contributed to the making of the 1994 film Forrest Gump. It details the work of director Robert Zemeckis, screenwriter Eric Roth, cinematographer Don Burgess, editor Arthur Schmidt, composer Alan Silvestri, and production designer Rick Carter. It explains how each member played a key role in bringing the story of Forrest Gump to life through their unique skills and artistic visions.
The document discusses various issues related to advertising in Pakistan. It notes that consumers have become smarter and more discerning with many choices. Advertising needs to respect consumers' intelligence and understand what they want. Agencies also need to change and be more creative to break through the clutter. Deceptive advertising practices are highlighted as an issue that needs addressing through ethics. The challenges of marketing to kids and using the right media are also summarized.
This document outlines the process for diverting forest land for government facilities like schools, hospitals, etc. as outlined in the Forest Rights Act. It discusses what constitutes forest rights and forest land. It describes that individual and community forest rights can be granted. It also details that forest land up to 1 hectare can be diverted for facilities recommended by the Gram Sabha, if less than 75 trees are felled per hectare. The process requires the user agency to submit proposals to the Gram Sabha and RFO, who inspects and makes a recommendation to the DFO. The DFO then accepts or sends it to the District Level Committee for a final decision.
- The document provides information about consumer rights and responsibilities regarding personal finances, credit, purchases, rentals, and product recalls.
- It addresses issues like identity theft, credit reports, credit card terms, return policies, landlord-tenant rights and responsibilities, and avoiding scams.
- True/false questions are asked throughout and answered to help educate consumers on these important topics. Resources for additional information are also provided.
The document discusses ethics in advertising in Pakistan. It defines advertising and ethics, and outlines some Pakistani laws around ethical advertising standards. It notes that advertisements should not contain content that is vulgar, provocative, or contrary to Islamic values. The document then discusses some specific examples of unethical advertising practices such as deceptive claims, irrelevant content, spoiling competitors' images, lack of full disclosure, seductive or mocking imagery, cheap advertisements that undermine societal norms, and misleading claims. It concludes by mentioning the debate around advertising condoms and sex products, as well as the use of celebrities in advertisements.
The document discusses ethics in advertising, summarizing both benefits and harms. While advertising can provide economic, political, cultural, and moral benefits by informing consumers, it also uses manipulative tactics that can mislead consumers and exploit certain groups. Specifically, advertising sometimes relies on false information or sells a lifestyle rather than a product's true value. It can also distort political messages and degrade cultural and moral standards.
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
This is a summarize about the rename business name it: converse, here you can find the beginning of the type of shoe, the year of popularity and the differents styles over the years.
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the Converse All-Star basketball shoe. In 1932, Chuck Taylor's signature was added to the All-Star patch. Taylor worked as a salesman and ambassador for Converse until his death in 1969. During World War II, Converse shifted production to make military footwear and uniforms. In the 1970s, they acquired the rights to Jack Purcell sneakers. Today, Converse sponsors skateboarding events and teams.
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917. It became extremely popular during the 1930s-1960s. In the early 1980s, Converse started making tennis and running shoes but remained best known for Chucks. Nike acquired Converse in 2003 and pursued a two-tiered strategy of fashion and performance shoes. This increased Converse's market share and sales but risks losing old fans preferring the original Chuck Taylor brand image.
Sneakers: From sandshoes to bluechip record breakers Cameron Kippen
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Vans is an American shoe company based in California that started making shoes for skateboarders but now has a wide variety of styles for different activities. They have become very popular beyond just skaters due to their comfortable designs, collaborations with other brands and artists, and customization options. While originally created for skateboarders, Vans now targets a broad audience from teens to adults in their 30s across various income levels.
Converse was founded in 1908 in Malden, MA and originally produced rubber shoes before focusing on basketball shoes. In 1917, the first All Star shoe was produced and became hugely popular after Chuck Taylor's signature was added in 1930. Over 550 million pairs of All Stars have been sold. While also producing other shoes, Converse has remained focused on basketball shoes and cultivated a cult following through iconic collaborations.
Sneakers Industry And The Great Investment.docxReverlavie
Sneakers are cool and it’s a revolutionary fashion product. According to the brand’s marketing, they are made of soft leather and feature comfort and protection until the end.
Over the last few years, a number of sneaker brands have faced financial difficulties. The industry is not just volatile – it is also very competitive and evolving rapidly.
1. The document describes the history and operations of Nike, Inc., a major athletic shoe and apparel company founded in 1964.
2. Nike started as Blue Ribbon Sports, importing shoes from Japan, and was renamed Nike in 1971 when they began designing their own shoes.
3. Notable events in Nike's history include signing Michael Jordan in 1984 and introducing the iconic Air Jordan shoe line, as well as adopting the "Just Do It" slogan in 1988.
Our company follows ISO9000 quality management system, has rich technical force,funds and perfect management system.We take"first of quality,first of reputation,first of customer"as the purpose all the time.Therefore,we have got high opinions from domestic consumers and abroad. We hope that your choice and our service will become unity!
Our aim is to build strong long term business relationships with wholesalers and retailers,
however business is business and we are always happy to cooperate with smaller clients too.
The Chuck Taylor All-Star is a very popular and successful canvas shoe produced by Converse since 1917. Originally designed for basketball, it was popularized by basketball player Chuck Taylor in the 1920s and has since sold over 750 million pairs worldwide by the end of the 20th century. While no longer primarily used for basketball, the shoe became a popular casual style embraced by teenagers and influenced by celebrities and musicians through the decades. Consumers express individuality by customizing the shoes through coloring, writing, and decorating the canvas material.
This document discusses sneakerhead culture and provides a brief history of sneakers. It notes that sneakerhead culture originated in the late 1980s from influences of basketball and hip hop music. It then provides a brief timeline of major sneaker brands from the 1800s to the present. The document concludes by listing some facts about sneakers and sneakerhead culture, and provides tips for starting a sneaker collection.
This document discusses sneakerhead culture and provides a brief history of sneakers. It notes that sneakerhead culture originated in the late 1980s from influences of basketball and hip hop music. It then provides a brief timeline of major sneaker brands from the 1800s to the present. The document concludes by listing some facts about sneakers and sneakerhead culture, and provides tips for starting a sneaker collection.
This document summarizes the history and key events of Nike from its founding in the 1960s to present day. It describes how Phil Knight and Bill Bowerman partnered to distribute Tiger shoes and later founded Blue Ribbon Sports, which became Nike. Major milestones included designing the Nike brand and swoosh logo, signing athletes like Michael Jordan and Tiger Woods, launching innovative products like Air Max and Nike Shox, and global marketing campaigns. Today Nike remains the leading athletic brand through ongoing innovation and building experiences that inspire athletes worldwide.
Plimsolls, which were canvas shoes with rubber soles, originated in the late 1800s as inexpensive shoes worn by families visiting the seaside. Over time, plimsolls evolved and were adapted for different sports like tennis, eventually becoming early sneakers and tennis shoes. In the 1900s, brands like Converse and Keds rose to popularity among teenagers and sneaker culture continued to grow with limited editions and celebrity endorsements fueling the collecting market today, with some rare sneakers selling for over $100,000.
Klaus Märtens designed improved army boots with soft leather and air-padded soles while recovering from an injury in 1945. After the war, he made himself a pair with air-cushioned soles using leather from a cobbler's shop. Together with an English shoe family, Griggs, they developed the shoe further, adding trademark yellow stitching and branding the soles as "Air Wair", now often known as Doc Martens.
The document discusses several popular clothing brands including Vans, Hollister, Dickies, Diamond Supply Co., OFWGKTA, Nike, Jordan, Adidas, Converse, and Pacsun. It provides brief descriptions of each brand, what types of apparel and accessories they offer, and their origins and histories. The brands range from skate and streetwear brands like Vans and Diamond Supply to major athletic brands like Nike, Jordan and Adidas to denim and workwear brands like Dickies to mall brands like Hollister and lifestyle retailer Pacsun.
Birkenstock sandals, shoes and clogs are not just fashionable and ultra comfortable, but the footwear itself has a long history and many health benefits
This document provides information about the designer label "Nike". It discusses that Nike is a major publicly traded sportswear and equipment supplier based in the United States that was founded in 1964 and had $18.6 billion in revenue in 2008. Nike markets products under its own brand as well as several subsidiaries and sells shoes and apparel for various indoor and outdoor sports. The document also briefly discusses a 1998 controversy where an Arabic writing on a Nike shoe was thought to resemble "Allah" in Arabic.
Get a New Look with the World of Aesthetic Street FashionFashion Oso
We all know someone that’s started their journey down the world of aesthetic street fashion. Making your own take at the streetwear craze can be a fun way of expressing yourself towards other people.
Body of knowledge matrix important guidelines· Each knowledge a.docxAASTHA76
Body of knowledge matrix important guidelines:
· Each knowledge area is associated with logistics and supply chain management. For example, sustainability can have different meanings in different areas of research, whereas logistics network or supply chain refers to environmental impact, waste costs, etc. (for an artifact on inventory management, the student can insert X in the operational and/ or tactical columns and should submit a document/ artifact to support that.
· Minimum of 10 artifacts and 15 summaries (each summary associated with a unique cell in the body of knowledge matrix)
· An artifact can be assigned to more one knowledge as long as it can be justify: a separate summary for each knowledge area association will be required. For example, an artifact on collaborative supply chains that also includes discussion on inventory management can be assigned to both collaborative supply chain management and inventory management.
· An artifact should be directly related to the knowledge area. For example, an artifact on collaborative supply chains, which may have a mention of inventory management but doesn’t include detailed discussion on inventory management, is not applicable for inventory management.
Each artifact summary utilizes the following grading criteria:
· Quality and depth of content
· Organization of the report
· Overall format, i.e., typed, use of page numbers, title page, table of contents, appropriate labels on figures and tables, etc.
· Correct grammar and evidence of proofing, i.e., no spelling errors.
· Variety and documentation of references used. Format for citations and references must follow APA guidelines.
INTRODUCTION TO MARKETING (MKT333)
Converse Case Study
Converse dominated the basketball court for more than 40 years. The first U.S. Olympic basketball team wore them, Dr. J made them famous in the NBA. Punk rocker Joey Ramone made them standard issue for cult musicians. Today, a broad range of consumers, from the nerdiest of high school students to A-list celebrities, claim them as their own. What are they? Converse All Starts – more specifically, the famous Chuck Taylor All Stars known throughout the world as Cons, Connies, Convics, Verses, Chuckers, Chuckies, Chucks, to name a few.
The “cool quotient” of the iconic Converse brand is unquestionable. How has the brand maintained its status decade after decade? The answer is: by doing nothing. This may seem an oversimplification but the folks who run Converse brand understand that in order to provide a meaningful customer experience, you have to just stand back and leave customers alone!
Converse was founded in 1908 and introduced the canvas high-top sneaker in 1917. From the 1930s through the 1960s the Converse All Stars were the shoes to wear, even though they only came in the basic black and white until 1969. At that time, about 80% of all basketball players wore Converse.
The sneaker market began to explode in the 1970s and 1980s. Athletic shoe ...
Similar to Original product v/s Duplicate Product (20)
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
1. A shoe is an item
of footwear intended to
protect and comfort the
human foot while doing
various activities.
What is
Shoe
Shoes have traditionally
been made
from leather, wood or canvas,
but are increasingly made
from rubber, plastics, and
other petrochemical-derived
materials.
3. What are Converse Shoes?
Converse Shoes are sports like basketball sneakers made with
canvas and rubber. Today all sneaker- sportswear are called
converse shoes. Originally, Converse Rubber Shoe
Company was created by Marquis Mills Converse in 1908
in Malden, Massachusetts.
4. CHUCK TAYLORS ALL STARS CONVERSE
SHOE
Referred as
Converse All Stars,
Converse Chuck
Taylors, All Stars,
Chucks or Cons.
Canvas and rubber
shoes.
1st produced in 1917
as ‘All Stars.’
5. Evolution of the Product
1908 Converse rubber
Corporation opened for business.
At first, company made only
galoshes and other work related
rubber shoes.
Made athletic shoes.
Very first version of All Stars
basketball shoes was produced in
1917.
Originally came in natural brown
colors with black trim.
1920’s Converse All Stars made in
all black canvas or leather versions.
Consisted of very thick rubber
sole, an ankle covering canvas or
leather
6. Charles H. Taylor, basketball
player for Akron Firestones in
1921 joined Converse Sales
force.
Throughout his career with
Converse, Taylor travelled all
across the United States
hosting basketball clinics and
promoting the All Star shoe.
In 1932, his name “Chuck
Taylor” was added to the ankle
patch.
In the 1930s Chuck Taylor
designed the white high top
model for the 1936 Olympics,
and the shoe with its patriotic
red and blue trim became very
popular along with all black
canvas and leather models of
the All Star.
7. Official sneakers of the United
States Armed Force in World
War II.
1949, the classic black and
white Chuck Taylors All Stars
Converse introduced.
1957, the low cut Chuck Taylors
All Stars Converse introduced.
8. When first created, the
Converse All Star had three main
styles - a monochromatic shoe
with a black canvas upper and
black rubber soles, an all white
shoe with blue and red trim, and
an all black leather and rubber
shoe.
Added the toe guard, laces and
outer wraps white.
1950, multiple color and prints.
The first coloured versions
available were gold, green,
orange, red, blue and light blue.
1988, glow in the dark
introduced.
Today, customized graphics and
designs of our choice.
9. Nike Acquisition
Along with the passing of Chuck Taylor, went the dominance of the
Converse Company.
New rival companies stepped in introducing new models with new
coloured looks, all leather uppers, and high tech innovations like pumps and
air cells.
All Stars struggled due to competition and lack of fund.
Ownership and management changed several times.
2001 All Stars filled for bankruptcy.
2003, the brand was re-established successfully and was eventually
purchased by its rival, Nike.
10. Bata’s North Star Converse Shoes
Bata first established itself in India
in 1931and commenced manufacturing
shoes in Betanagar in 1936.
The company was founded in 1894
whose family had been cobblers for
generations. After Thomas Bata, the
company was owned by Jan Antonin
Bata. Under Jan Antonin Bata the
company grew quickly and continued
its expansion throughout
Europe, North America, Asia, and
North Africa.
Company is currently headquartered
in Lausanne, Switzerland, with 3
business units.
North Star is a brand of Bata.
The North Star sneaker brand was
created in Canada in the 1970s.
11. Marketing Mix
All Stars
North Star
Promotion
Chuck Taylor’s personal
salesmanship plus clever marketing
devices like the Converse Basketball
Yearbooks put his imprint on the
sport at all team levels.
The Ramones Band Nirvana’s
Kurt Cobain, MASH’s Capt. B. J.
Hunnicutt, WWE Diva A. J.
Lee, Khalifa’s songs, Dennis the
menance, Tall Story, HSM, etc.
Taglines like- ‘Shoes for all’ , ‘The world
moves on your feet’, ’Outdoor is yours’, ‘Get
comfortable today’,’ One world ,one Bata’.
Advertises its products just before launch
of any new scheme.
Ads are displayed on a full page in the
leading newspapers
TV-ADS: Rani Mukherjee as their brand
endorser
Place
The All Stars is sold worldwide
through retail stores and through
the official website.
In all metro cities Bata is
located in all the prime areas of
the city and also exists in almost
all the cities of India.
12. Marketing Mix
All Stars
North Star
Product
Firstly their main product is the
selling of sneakers for both athletics
and casual wear. And secondary
products that they offer are clothing
such as tee shirts, sweat shirts and
tops, socks and backpacks.
Bata sells all the range of
footwear from shoes, canvas,
belly, leather shoes, sandals,
school shoes, flip flops etc.
Price
$80-110 for both male and
female adults, $30-60 for both
boys and girls regarding
sneakers. In Indian currency,
the starting range for the basic
coloured All Stars is that of 45000Rs.
The pricing of North Star
has been very nominal and
user friendly for the
customer which North Star
targeted. There is a sale
going on North Star almost
throughout the year if not
almost.
13. Market Demographics
All Stars
North Star
Geographic
In the United States alone,
more than 60% of people own or
have owned at least one pair of
Converse sneakers. Somehow,
this is the same case in many of
the foreign countries along with
India.
Bata is present across the
country through more than 1200
stores.
Competition
Adidas, Puma and Reebok.
Smaller companies like New
Balance, Timberland and Jordan.
Lakhani Shoes, Liberty
Shoes, Action Shoes,
Woodland, Paragon and
Relaxo.
14. ANALYSIS OF THE SURVEY
Working Class
Youth
What brand converse shoes do you use?
33%
30%
67%
All Star
All Star
North Star
70%
North
Star
What do you prefer more while purchasing ANY converse shoes?
0%
10%
Price
Price
90%
Quality
100%
Quality
15. Working Class
Are you allowed to wear converse shoes at work?
40%
60%
Yes
No
If a
If allowed at work, do you wear?
10%
Yes
90%
No
16. Youth
Working Class
Which brand do you find trustworthy?
4%
33%
All Stars
67%
All Stars
96%
North
Star
North
Star
Which are the prominent ways of promoting any converse shoes?
16%
TV
Commerci
als
3%
37%
44%
1%
Season
Sales
Billboards,
newspaper
s,etc
TV
Commercia
ls
Season
Sales
33%
59%
7%
Billboards,
newspaper
s ads, etc.
Others
17. Youth
Rate the quality of packaging required for any converse shoe
9%
8%
Average
Good
83%
Better
18. Youth
What attracts you to purchase converse shoes?
All Star
North Star
Quality
Quality
Brand Name
Brand Name
Price
0%
33%
37%
15%
0%
6%
17%
0%
Others
22%
33%
22%
Price
Others
Warranty
6%
Warranty
6% 3%
Design and
Features
Fav.
Sporstperson
Design and
Features
Fav.
Sportsperson
19. Working Class
What attracts you to purchase converse shoes?
North Star
All Star
Quality
Quality
Brand Name
24%
6%
0%
0%
0%
Price
0%
29%
Brand Name
0%
41%
27%
Price
28%
Others
Others
18%
Warranty
Design and
Features
Fav.
Sporstperson
0%
27%
Warranty
Design and
Features
Fav.
Sporstperson
20. Youth
List of Product benefits
All Star
North Star
Quality
Brand Name
2% 2%
Quality
Brand Name
0% 0%
Price
34%
27%
30%
Availability
Price
15%
Availability
15%
21%
9%
Packaging
Packaging
20%
Warranty
0% 5%
0%
Design and
Features
Product
Delivery
Others
5%
0%
15%
Warranty
Design and
Features
Product
Delivery
Others
21. Working Class
List of Product benefits
All Star
North Star
Quality
Quality
0% 0%
Brand Name
0%
22%
Price
39%
0%
Availability
0%
17%
11%
0%0%
Price
22%
Packaging
Warranty
Design and
Features
Product
Delivery
Others
11%
Availability
33%
Packaging
11%
0%
Brand Name
34%
0%
Warranty
Design and
Features
Product
Delivery
Others
22. Youth
Rate product on its packaging, quality, durability and comfort level
All Star
North Star
11% 0%
6%
Average
36%
53%
Good
44%
33%
Better
Excellent
17%
Average
Good
Better
Excellent
23. Working Class
Rate product on its packaging, quality, durability and comfort level
All Star
North Star
0% 0%
50%
0%
50%
Average
33%
Good
Better
Excellent
0%
67%
Average
Good
Better
Excellent
25. Working Class
Drawbacks
All Star
North Star
0%
0%
Price
Price
0%
Quality
11%
22%
67%
0%
Availability
Colours/
Designs
Others
0%
25%
75%
Quality
Availability
Colours/
Designs
Others
26. The Outcome
Logo
Brand
Design and Colors
Price
Quality and
Durability
Popularity
Target audience
Availability