The document discusses category management in retail stores. It explains that retailers divide merchandise into separate categories consisting of related products. Each category is treated as a separate business entity, with the retailer calculating profit and loss separately for each category. The classification of products into separate categories benefits customers by making shopping more convenient as they can easily find what they need.
2. MERCHANDISE
• Merchandise refers to the various products available at the
store for sale to the end-users. It is the display of the
merchandise which actually attracts the customers into the
store.
• Let us suppose all the products available at the store are
stocked at one place only. Would such a display impress the
customers ?
• As a solution to the above problem, the retailers came out
with the concept of category management
3. The concept of segregating similar products into separate
groups is called as category management.
Categories in a retail store refer to the various groups which
consist of products belonging to a similar family. The retailer
smartly displays all the related products together as distinct
categories for his as well as the end-user’s convenience
4. • The complete range of merchandise at the store is divided
into separate groups consisting of related products. Such
groups are called as categories.
• Each category is treated as a separate business entity.
• The retailer calculates the profit and loss of each category
separately.
• Each category contributes in its own way to the profitability of
the store.
• The retailer does not promote a single brand but the
complete category.
5. WHY SEPARATE CATEGORY?
The classification of products into
separate category benefits the
customers and makes their
shopping a pleasurable
experience.
The customers as per their
interest, pocket and need can
walk up to the respective
categories, check out the various
options and decide what to buy
and what not to buy.
11. TYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+ 2
BACK UP
SKU’s PRICE
RANGE
PRINTED 1 3 (red,
blue,
camel )
S,M,L,XL
(4)
3 1X3X4X3= 36 1195
POLO T
SHIRT
5 6
(Blue,red,
Orange,
green,blac
k,yellow)
S,M,L,XL
(4)
3 5X6X4X3=
360
1995-
2500
EMBRODIER
ED
2 3
(red,blue,
green)
S,M,L,XL
(4)
3 2X3X4X3=
72
2000-
3000
ROUND
NECK
5 4(yellow,
Orange,gre
en, black )
S,M,L,XL
(4)
3 5X4X4X3
=240
1195-
2500
TOTAL = 708
T SHIRT
APPAREL (MEN)
TOTAL INVENTORY FOR MEN APPAREL= 1625
12. SHIRT
TYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+
2 BACK UP
SKU’s PRICE
RANGE
PRINTED 2 3
(red, blue,
camel)
S,M,L,XL
(4)
3 2X3X4X3=
72
2000
PLAIN 4 6(white,
blue, green,
Red, olive,
beige)
S,M,L,XL
(4)
3 4X6X4X3=
288
1995-
2500
CARGO 2 6
(olive, beige,
Blue, camel,
White, khaki)
S,M,L,XL
(4)
3 2X6X4X3=
144
2495
TOTAL = 504
13. JACKET
TYPE VARIAT
ION
COLOR SIZE UNITS PER
SIZE (1
DISPLAY + 2
BACK UP)
SKU’s PRICE
RANGE
WATER PROOF 1 4 ( white,
red, black,
green )
S,M,L,XL
(4)
3 1X4X4X3=
48
6000
COTTON
JACKET hooded
1 2 (camel ,
olive)
S,M,L,XL
(4)
3 1X2X4X3=
24
8000
TOTAL = 132
TYPE VARIATIO
N
COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+
2 BACK UP
SKU’s PRICE
RANGE
CASUAL 1 2 (blue,
white )
3 3 2X3X3 = 18 2195
SHORTS
14. TROUSERS
TYPE VARIATIO
N
COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+
2 BACK UP
SKU’s PRICE
RANGE
COTTON 2 3 (olive,
Khaki, navy
S,M,L,XL
(4)
3 2X3X4X3=
72
3195
COURDUROY 2 4( khaki ,
rust, green)
S,M,L,XL
(4)
3 2X4X4X3=
96
2495
CARGO 2 7(olive, red
grey, beige
blue, green,
black )
S,M,L,XL
(4)
3 2X7X4X3=
168
3500-
4000
TOTAL = 336
15. TYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+ 2
BACK UP
SKU’s PRICE
RANGE
DENIM 1 3 (ash grey
Indigo grey
blue)
3 3 3X3X3 = 27 2795
JEANS
16. TYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+ 2
BACK UP
SKU’s PRICE
RANGE
PRINTED 1 3 (yellow,
camel,
blue
S,M,L,XL
(4)
3 1X3X4X3= 36 1995
POLO T SHIRT 5 6 ( beige,
black,
pink,
Green,
blue
Yellow )
S,M,L,XL(
4)
3 5X6X4X3=
360
1195-
1595
EMBRODIERE
D
2 3( black,
Red,
orange)
S,M,L,XL(
34
3 2X3X4X3=
72
895-
1195
Total = 468
TOTAL INVENTORY FOR WOMEN APPAREL = 1374
APPAREL (WOMEN)
T SHIRT
17. SHIRTS
TYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+ 2
BACK UP
SKU’s PRICE
RANGE
CHECKS 2 4 (camel,
Blue, olive,
Purple )
S,M,L,XL
(4)
3 2X3X4X4=
96
1995-
2500
PLAIN 4 6( white
Blue, green
Orange, red
Black)
S,M,L,XL
(4)
3 4X6X4X3=
288
1595-
2500
TOTAL = 384
18. JACKETS
TYPE VARIATI
ON
COLOR SIZE UNITS
PER SIZE (
1
DISPLAY+
2 BACK
UP
SKU’s PRICE
RANGE
COTTON
JACKET WITH
HOOD
1 5 ( yellow
Blue,
green, red
White )
S,M,L,XL
(4)
3 1X5X4X3=
60
8000
TYPE VARIATIO
N
COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+
2 BACK UP
SKU’s PRICE
RANGE
CASUAL 2 2 ( blue,
white )
3 3 2X2X3X3 = 72 2000-
2500
SHORTS
19. TROUSERS
TYPE VARIATIO
N
COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+ 2
BACK UP
SKU’s PRICE
RANGE
CASUAL 2 4( camel
Green
Blue, pink)
S,M,L,XL
(4)
3 2X4X4X3=
96
1995-
2500
COURDUROY 2 4 (green,
Khaki ,
Blue, pink)
S,M,L,XL
(4)
3 2X4X4X3=
96
2295-
2495
TOTAL = 336
TYPE VARIATION COLOR SIZE UNITS PER
SIZE ( 1
DISPLAY+ 2
BACK UP
SKU’s PRICE
RANGE
DENIM 2 3 3 3 2X3X3X3 =
54
2500
JEANS
20. BREADTH AND DEPTH OF
STORE
MEN
CASUAL
SHOES
TREKKING
LIFESTYLE
EVENING
WEAR
FORMAL
SHOES
DERBY
MONK
BROCK
BOOTS
LONG BOOT
BOOTS
SANDALS
HIKING AND
TREKKING
FLOATER
SLIPONS
SLIPPERS
WOMEN
FOOTWEAR
24. FOOTWEAR (WOMEN)
CATEGORY VARIATIO
N
COLOR SIZE UNITS PER
SIZE
(1DISPLAY
+3 BACK UP
)
SKU’s PRICE
RANGE
CASUAL 3 3 ( blue,
green, pink)
5 ( 36- 41) 4 3X3X5X5=
225
1995-
3000
PARTY
WEAR
3 4 ( RED ,
White
Black, blue)
5 (36-41) 4 3X4X5X4=
240
2500-
3500
SANDALS 6 3 ( khaki
Camel, blue
Pink, black
White )
5 (36-41) 4 6X3X5X4=
360
2000-
2500
TOTAL =
825
25. ACCESSORIES (MEN AND WOMEN)
CATEGORY COLOR SKU’s PRICE RANGE
HAND BAGS 3 ( khaki, black,
white )
10 DISPLAY + 40
BACKUP = 50
3995-8995
WALLETS 2 ( camel, black ) 10 DISPLAY + 10
BACKUP = 20
895-1695
BELTS 2 (black, brown ) 20 DISPLAY + 80
BACK UP = 100
895-2495
TOTAL = 170
26. CATEGORY DEFINITION
DESTINATION CATEGORY
• This is the main selling category of the store.
• Such categories have highest purchase frequency and high
activity.
• WOODLAND’s destination categories were both footwear
and apparel.
PREFERRED CATEGORY
• With the help of these categories the brand builds a
distinctive image of itself in the mind of the customers.
• WOODLAND’s preferred category is HIKING/TREKKING
SHOES.
27. CONVENIENCE CATEGORY
• This category only adds to the bill value of the
customers as they pick up these categories
unplanned.
• Low purchase frequencies and low penetration.
• WOODLAND’s convenience categories were
accessories including bags, belts, wallets.
OCCASIONAL/SEASONAL CATEGORY
• Meets the seasonal/occasional needs of the
customers.
• WOODLAND’s seasonal category is JACKETS.