Woodland, owned by Aero Group, began in the 1960s and launched its shoe line in 1992, reaching a value of $100 million. The brand emphasizes quality and nature-inspired designs, aiming to be a competitive alternative to mainstream sports shoe brands. Initial marketing mistakes included a lack of celebrity endorsements and a focus on Tier 1 and Tier 2 markets without competition considerations.

1. If eyes are the window to the
soul, then **** are the window
to your style.

3. If eyes are the window to the
soul, then **** are the window
to your style.

4. If eyes are the window to the
soul, then SHOES are the window
to your style.

6. What is Woodland?
• It is owned by Areo group.
• It has started in 1960’s Now has
asset worth US$100 Million.
• Aero club launched Woodland shoes
in 1992
• Inspired by nature, woodland design
helps its customer to face the
challenges thrown up by mother
nature . Therefore Ad’s made the
Woodland be called as the SUV of
Indian shoes.

7. Mistake by Woodland in 1990’s
with print ads

8. What for Indian market
• No celebrity
• Focus on the Quality.
• Focus on the starting more stores in
tire one and two shoes.
• Create brand which does not have
any compition with orthox shoes
companies like Nike and Reebok

15. Our Print Ads
Every great Journey begins with first step… We are
woodlanders…

17. Coming for you in next marathon.. Till
that time the Explore nature with us..

24. Thank you!

25. Done At Simsr by Advertising
Shrikant Jangam
Ganesh
Ankita
Sushant