Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.