Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the Converse All-Star basketball shoe. In 1932, Chuck Taylor's signature was added to the All-Star patch. Taylor worked as a salesman and ambassador for Converse until his death in 1969. During World War II, Converse shifted production to make military footwear and uniforms. In the 1970s, they acquired the rights to Jack Purcell sneakers. Today, Converse sponsors skateboarding events and teams.
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Presentación3
1. Engles
Andrea Córdova
Santiago Salto
Marcelo Jácome
2.
3. Converse is an American shoe company that has been
making shoes, lifestyle fashion and athletic apparel since
the early 20th century
1908–1941: Early days
In his mid 30s, Marquis Mills Converse, who was
previously a respected manager at a footwear
manufacturing firm, opened the Converse Rubber
Shoe Company in Malden, Massachusetts in
February 1908.
The company was a rubber shoe manufacturer,
providing winterized rubber soled footwear for
men, women, and children.
4. By 1910, Converse was producing 4,000 shoes daily, but it was not until
1915 that the company began manufacturing athletic shoes for tennis.
The company's main turning point came in 1917 when the Converse All-
Star basketball shoe was introduced. Then in 1921, a basketball player
named Charles H. "Chuck" Taylor walked into Converse complaining of
sore feet.
Converse gave him a job. He worked as a salesman and ambassador, promoting
the shoes around the United States, and in 1932 Taylor’s signature was.
Converse gave him a job. He worked as a salesman and ambassador, promoting
the shoes around the United States, and in 1932 Taylor’s signature was. added
to the All Star patch on the classic, high-topped sneakers
He continued this work until shortly before his death in 1969.
Converse also customized shoes for the New York Renaissance the
first all-African American professional basketball team. On March
2, 1962, Wilt Chamberlain, an American basketball player for
the Philadelphia Warriors, scored 100 points in a game while
wearing his pair of Chucks, taking a 169–147 victory over the New
York Knicks.
5. Present: War, bankruptcy, and new management
When the U.S. entered World War II in 1941, Converse shifted production
to manufacturing rubberized footwear, outerwear, and protective suits for
the military. Widely popular during the 1950s and 1960s, Converse
promoted a distinctly American image with its Converse Yearbook.
Artist Charles Kerins created cover art that celebrated Converse's role in
the lives of high school and college athletes.
Converse Jack Purcells
Through its shoes, Converse developed into an iconic brand, and came to
be seen as the essential sports shoe. In the 1970s, Converse purchased
the trademark rights to Jack Purcell sneakers from B.F. Goodrich
6. 2012-onwards
In August 2012, Converse sponsored a skate event at Huntington Beach, California,
US—sponsored skateboarders such as Trapasso, Tom Remillard, Aaron Homoki,
Greyson Fletcher, Ben Raemers, Ben Hatchell, Robbie Russo, and Ben Raybourn
participated in the competition that was held.
Raybourn eventually won the US$20,000 grand prize and Homoki won the
US$3,000 Best Trick contest.
As of January 2013, the Converse skateboard team consists of original members,
Anderson, Trapasso, Baca, Glifberg, and Molinar, with Jessee, Anderson, Julian
Davidson, Remillard added.