This is a summarize about the rename business name it: converse, here you can find the beginning of the type of shoe, the year of popularity and the differents styles over the years.
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917 which became popular with basketball players. In the 1970s, Converse's popularity among athletes declined but the brand transcended into fashion. Today, Converse aims to be a "retro-modern" brand that signifies individuality for young adults aged 18-25. The presentation outlines strategies to raise brand awareness through partnerships, an art initiative, and experiential marketing like mobile "kiosks" to achieve a 30% increase in consumer demand and purchases.
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917. It became extremely popular during the 1930s-1960s. In the early 1980s, Converse started making tennis and running shoes but remained best known for Chucks. Nike acquired Converse in 2003 and pursued a two-tiered strategy of fashion and performance shoes. This increased Converse's market share and sales but risks losing old fans preferring the original Chuck Taylor brand image.
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the first modern basketball shoe, the All Star. Chuck Taylor joined Converse in 1921 and had his signature added to All Stars in 1923. During World War II, Converse shifted production to make boots and protective gear for soldiers. The company's star logo represents the dog star Sirius and has become their iconic brand symbol over many decades.
Nike is one of the world's leading sports and fitness companies founded in 1962. It started as Blue Ribbon Sports distributing Onitsuka Tiger shoes before launching its own Nike brand in 1971. Nike has experienced steady growth through innovative shoe and apparel designs along with major sponsorship deals and marketing campaigns. While facing some criticism over factory conditions, Nike remains the dominant leader in athletic apparel and footwear through continued product success and brand promotion.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Nike is a leading athletic footwear and apparel company founded in 1964. It targets customers aged 15-50 interested in active lifestyles and sports. Nike faces competition from Adidas, Puma, and others but maintains a 27% market share due to innovative products. While Nike leads the US market, it faces challenges expanding in India where Reebok has greater brand recognition. To grow, Nike segments customers and positions itself as an inspirational brand through the "Just Do It" slogan. It uses athletes to promote products sold via stores, websites, and partnerships at premium prices emphasizing quality and status.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. Some key events in Nike's history include partnering with famous athletes like Michael Jordan and Tiger Woods, launching iconic ad campaigns like "Just Do It", and opening their first Niketown store. While Nike faced criticism over working conditions, they responded by improving factory monitoring and standards. Today, Nike remains the top sports brand globally and continues innovating popular products while valued at $34.8 billion in 2020.
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917 which became popular with basketball players. In the 1970s, Converse's popularity among athletes declined but the brand transcended into fashion. Today, Converse aims to be a "retro-modern" brand that signifies individuality for young adults aged 18-25. The presentation outlines strategies to raise brand awareness through partnerships, an art initiative, and experiential marketing like mobile "kiosks" to achieve a 30% increase in consumer demand and purchases.
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917. It became extremely popular during the 1930s-1960s. In the early 1980s, Converse started making tennis and running shoes but remained best known for Chucks. Nike acquired Converse in 2003 and pursued a two-tiered strategy of fashion and performance shoes. This increased Converse's market share and sales but risks losing old fans preferring the original Chuck Taylor brand image.
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the first modern basketball shoe, the All Star. Chuck Taylor joined Converse in 1921 and had his signature added to All Stars in 1923. During World War II, Converse shifted production to make boots and protective gear for soldiers. The company's star logo represents the dog star Sirius and has become their iconic brand symbol over many decades.
Nike is one of the world's leading sports and fitness companies founded in 1962. It started as Blue Ribbon Sports distributing Onitsuka Tiger shoes before launching its own Nike brand in 1971. Nike has experienced steady growth through innovative shoe and apparel designs along with major sponsorship deals and marketing campaigns. While facing some criticism over factory conditions, Nike remains the dominant leader in athletic apparel and footwear through continued product success and brand promotion.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
Nike is a leading athletic footwear and apparel company founded in 1964. It targets customers aged 15-50 interested in active lifestyles and sports. Nike faces competition from Adidas, Puma, and others but maintains a 27% market share due to innovative products. While Nike leads the US market, it faces challenges expanding in India where Reebok has greater brand recognition. To grow, Nike segments customers and positions itself as an inspirational brand through the "Just Do It" slogan. It uses athletes to promote products sold via stores, websites, and partnerships at premium prices emphasizing quality and status.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. Some key events in Nike's history include partnering with famous athletes like Michael Jordan and Tiger Woods, launching iconic ad campaigns like "Just Do It", and opening their first Niketown store. While Nike faced criticism over working conditions, they responded by improving factory monitoring and standards. Today, Nike remains the top sports brand globally and continues innovating popular products while valued at $34.8 billion in 2020.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
This document provides an overview of the history and operations of Nike, Inc. It discusses how Nike originated as Blue Ribbon Sports, which was founded in 1964 by Phil Knight and Bill Bowerman to import Japanese-made running shoes. The company grew significantly over the decades as it shifted manufacturing overseas and developed innovative shoe designs. By the 1980s, Nike had attained 50% of the US athletic shoe market and went public. The document also briefly outlines Nike's portfolio of brands, organizational structure, products, and external factors influencing the company.
Nike segments the athletic footwear market demographically by gender, age, and activity. It targets both amateur and professional athletes across various sports. Psychographically, Nike's mission is to inspire all athletes. It positions itself as the premier brand through high quality, innovative products endorsed by elite athletes. Nike communicates its "Just Do It" positioning statement to motivate people to achieve their athletic goals.
Nike was founded in 1964 and is headquartered in Oregon. It started as Blue Ribbon Sports and changed its name to Nike in 1978. In the 1970s, Nike's growth was aided by the rising popularity of running and new shoe technologies. However, in the 1980s Nike faced declining sales as competitors entered the market and Nike's styles became outdated. To recover, Nike focused on innovation, targeted different customer segments, and strengthened its global production and marketing. Today Nike has a large market share worldwide.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
Nike is the largest seller of athletic footwear and apparel worldwide. It is dedicated to inspiring athletes to reach their full potential. Nike co-founder Bill Bowerman believed that through sport, endless human achievement was possible. Nike designs, develops, and markets high-quality footwear, apparel, equipment, and accessories globally. Their goal is to equip every athlete with innovative, high-performing products that combine quality and fashion.
Nike was founded in 1962 by Phil Knight and Bill Bowerman as Blue Ribbon Sports, originally operating as an importer and distributor of Japanese made shoes. In 1971, the company hired graphic design student Carolyn Davidson to design a logo, resulting in the iconic swoosh logo. The company changed its name to Nike and went public in 1980. Over the decades, Nike grew into a global brand through sponsorships and brand extensions, facing challenges from competitors and threats of fake products.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and officially became Nike Inc. in 1971. It attained a 50% share of the U.S. athletic shoe market by 1980 and has grown to be the most valuable sports brand according to Forbes. Nike has faced issues with child labor in the 1990s and a large strike at a Chinese factory in 2014 but remains profitable with revenues of $32.4 billion in 2016 and a brand value of $29.6 billion in 2017.
This document provides a marketing research project report on Nike conducted by a group of students. It includes an executive summary that overviews the sports shoe industry in India and Nike's target audience and marketing strategies. The report then covers Nike's company profile, recent developments, future plans, and 4Ps. It describes the research methodology used, including objectives, design, questionnaire design, sampling, limitations. Sections also include a SWOT analysis and recommendations. The report aims to analyze Nike's place in the Indian market and suggest ways to increase sales and become the top sports shoe brand in India.
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
A presentation on Nike- It's products and future aspectsEkankita Agrawalla
Nike was founded in 1964 as Blue Ribbon Sports and became known as Nike Inc. in 1978. It is headquartered in Oregon and is a major manufacturer and designer of sports apparel, footwear, equipment, and accessories. Nike generates over $25 billion in annual revenue and employs over 44,000 people worldwide. The company aims to bring innovation to athletes through product design and development.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
The document provides a history of the Converse brand and Chuck Taylor All Star shoe. It discusses how the brand was founded in 1908 and introduced the All Star basketball shoe in 1917. Chuck Taylor became a salesman for Converse in 1921 and promoted the brand. Over 800 million pairs of Chucks have been sold. Converse produces various shoe lines and has expanded into clothing and accessories. It was purchased by Nike in 2003 who has adopted both fashion and performance strategies to grow the brand globally.
Converse is rebranding to focus on its roots in sneakers rather than shoes. Its new "Old School Meets New School" campaign will feature NBA stars from the 90s and today in viral video ads across social media. The goal is to leverage athletes to create an association between Converse, basketball, and build customer loyalty by including purchase links in the ads. The target audience is young people, and the strategy will use 3 different 30-second ads each week for 3 weeks on various platforms to promote the Converse brand over individual products.
This document provides information about Nike's marketing plan, including the company's profile, history, current status, mission, vision, target market, competitors, strategies, and integrated marketing communications approaches. Specifically, it outlines that Nike is an American company founded in 1964 that is now the world's largest athletic shoe and apparel supplier. It discusses Nike's target market of athletes, positioning as a leader in sports goods, and strategies around pricing, market expansion, outsourcing, and utilizing celebrity endorsements and sponsorships. The document also describes Nike's use of various marketing communications channels as part of an integrated approach.
Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It is now a major publicly traded sportswear and footwear company headquartered near Beaverton, Oregon. Nike designs, develops, and sells shoes, apparel, equipment, accessories and services for a variety of sports and fitness activities. It is a global brand leader in the sports industry known for its "Just Do It" slogan and partnerships with major sports stars.
Reebok was established in 1895 and acquired by Adidas in 2006. It focuses on sports, fitness, and casual footwear, apparel, and equipment. While once a leader, Reebok struggled before the acquisition. Adidas aims to leverage Reebok's strengths in women's products and the US market to increase its share against Nike. Reebok markets heavily to women and celebrities and focuses on innovation, but faces competition from Nike and Adidas. Improving its US presence through Adidas' distribution could help Reebok recover.
The document provides a brand audit of Adidas. It includes sections on brand identity, brand portfolio, competitive positioning, visual identity, brand exploratory research, brand descriptive analysis, strategic recommendations, and conclusions. The brand exploratory section summarizes insights from a focus group conducted with consumers. Key findings were that participants closely associated Adidas with Nike, viewed Adidas as more of a specialty brand for specific sports like soccer rather than a general athletic brand, felt price was an important consideration, and were influenced by others in their environment.
The Chuck Taylor All-Star is a very popular and successful canvas shoe produced by Converse since 1917. Originally designed for basketball, it was popularized by basketball player Chuck Taylor in the 1920s and has since sold over 750 million pairs worldwide by the end of the 20th century. While no longer primarily used for basketball, the shoe became a popular casual style embraced by teenagers and influenced by celebrities and musicians through the decades. Consumers express individuality by customizing the shoes through coloring, writing, and decorating the canvas material.
Converse was founded in 1908 in Malden, MA and originally produced rubber shoes before focusing on basketball shoes. In 1917, the first All Star shoe was produced and became hugely popular after Chuck Taylor's signature was added in 1930. Over 550 million pairs of All Stars have been sold. While also producing other shoes, Converse has remained focused on basketball shoes and cultivated a cult following through iconic collaborations.
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
This document provides an overview of the history and operations of Nike, Inc. It discusses how Nike originated as Blue Ribbon Sports, which was founded in 1964 by Phil Knight and Bill Bowerman to import Japanese-made running shoes. The company grew significantly over the decades as it shifted manufacturing overseas and developed innovative shoe designs. By the 1980s, Nike had attained 50% of the US athletic shoe market and went public. The document also briefly outlines Nike's portfolio of brands, organizational structure, products, and external factors influencing the company.
Nike segments the athletic footwear market demographically by gender, age, and activity. It targets both amateur and professional athletes across various sports. Psychographically, Nike's mission is to inspire all athletes. It positions itself as the premier brand through high quality, innovative products endorsed by elite athletes. Nike communicates its "Just Do It" positioning statement to motivate people to achieve their athletic goals.
Nike was founded in 1964 and is headquartered in Oregon. It started as Blue Ribbon Sports and changed its name to Nike in 1978. In the 1970s, Nike's growth was aided by the rising popularity of running and new shoe technologies. However, in the 1980s Nike faced declining sales as competitors entered the market and Nike's styles became outdated. To recover, Nike focused on innovation, targeted different customer segments, and strengthened its global production and marketing. Today Nike has a large market share worldwide.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
Nike is the largest seller of athletic footwear and apparel worldwide. It is dedicated to inspiring athletes to reach their full potential. Nike co-founder Bill Bowerman believed that through sport, endless human achievement was possible. Nike designs, develops, and markets high-quality footwear, apparel, equipment, and accessories globally. Their goal is to equip every athlete with innovative, high-performing products that combine quality and fashion.
Nike was founded in 1962 by Phil Knight and Bill Bowerman as Blue Ribbon Sports, originally operating as an importer and distributor of Japanese made shoes. In 1971, the company hired graphic design student Carolyn Davidson to design a logo, resulting in the iconic swoosh logo. The company changed its name to Nike and went public in 1980. Over the decades, Nike grew into a global brand through sponsorships and brand extensions, facing challenges from competitors and threats of fake products.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and officially became Nike Inc. in 1971. It attained a 50% share of the U.S. athletic shoe market by 1980 and has grown to be the most valuable sports brand according to Forbes. Nike has faced issues with child labor in the 1990s and a large strike at a Chinese factory in 2014 but remains profitable with revenues of $32.4 billion in 2016 and a brand value of $29.6 billion in 2017.
This document provides a marketing research project report on Nike conducted by a group of students. It includes an executive summary that overviews the sports shoe industry in India and Nike's target audience and marketing strategies. The report then covers Nike's company profile, recent developments, future plans, and 4Ps. It describes the research methodology used, including objectives, design, questionnaire design, sampling, limitations. Sections also include a SWOT analysis and recommendations. The report aims to analyze Nike's place in the Indian market and suggest ways to increase sales and become the top sports shoe brand in India.
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
A presentation on Nike- It's products and future aspectsEkankita Agrawalla
Nike was founded in 1964 as Blue Ribbon Sports and became known as Nike Inc. in 1978. It is headquartered in Oregon and is a major manufacturer and designer of sports apparel, footwear, equipment, and accessories. Nike generates over $25 billion in annual revenue and employs over 44,000 people worldwide. The company aims to bring innovation to athletes through product design and development.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
The document provides a history of the Converse brand and Chuck Taylor All Star shoe. It discusses how the brand was founded in 1908 and introduced the All Star basketball shoe in 1917. Chuck Taylor became a salesman for Converse in 1921 and promoted the brand. Over 800 million pairs of Chucks have been sold. Converse produces various shoe lines and has expanded into clothing and accessories. It was purchased by Nike in 2003 who has adopted both fashion and performance strategies to grow the brand globally.
Converse is rebranding to focus on its roots in sneakers rather than shoes. Its new "Old School Meets New School" campaign will feature NBA stars from the 90s and today in viral video ads across social media. The goal is to leverage athletes to create an association between Converse, basketball, and build customer loyalty by including purchase links in the ads. The target audience is young people, and the strategy will use 3 different 30-second ads each week for 3 weeks on various platforms to promote the Converse brand over individual products.
This document provides information about Nike's marketing plan, including the company's profile, history, current status, mission, vision, target market, competitors, strategies, and integrated marketing communications approaches. Specifically, it outlines that Nike is an American company founded in 1964 that is now the world's largest athletic shoe and apparel supplier. It discusses Nike's target market of athletes, positioning as a leader in sports goods, and strategies around pricing, market expansion, outsourcing, and utilizing celebrity endorsements and sponsorships. The document also describes Nike's use of various marketing communications channels as part of an integrated approach.
Nike was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It is now a major publicly traded sportswear and footwear company headquartered near Beaverton, Oregon. Nike designs, develops, and sells shoes, apparel, equipment, accessories and services for a variety of sports and fitness activities. It is a global brand leader in the sports industry known for its "Just Do It" slogan and partnerships with major sports stars.
Reebok was established in 1895 and acquired by Adidas in 2006. It focuses on sports, fitness, and casual footwear, apparel, and equipment. While once a leader, Reebok struggled before the acquisition. Adidas aims to leverage Reebok's strengths in women's products and the US market to increase its share against Nike. Reebok markets heavily to women and celebrities and focuses on innovation, but faces competition from Nike and Adidas. Improving its US presence through Adidas' distribution could help Reebok recover.
The document provides a brand audit of Adidas. It includes sections on brand identity, brand portfolio, competitive positioning, visual identity, brand exploratory research, brand descriptive analysis, strategic recommendations, and conclusions. The brand exploratory section summarizes insights from a focus group conducted with consumers. Key findings were that participants closely associated Adidas with Nike, viewed Adidas as more of a specialty brand for specific sports like soccer rather than a general athletic brand, felt price was an important consideration, and were influenced by others in their environment.
The Chuck Taylor All-Star is a very popular and successful canvas shoe produced by Converse since 1917. Originally designed for basketball, it was popularized by basketball player Chuck Taylor in the 1920s and has since sold over 750 million pairs worldwide by the end of the 20th century. While no longer primarily used for basketball, the shoe became a popular casual style embraced by teenagers and influenced by celebrities and musicians through the decades. Consumers express individuality by customizing the shoes through coloring, writing, and decorating the canvas material.
Converse was founded in 1908 in Malden, MA and originally produced rubber shoes before focusing on basketball shoes. In 1917, the first All Star shoe was produced and became hugely popular after Chuck Taylor's signature was added in 1930. Over 550 million pairs of All Stars have been sold. While also producing other shoes, Converse has remained focused on basketball shoes and cultivated a cult following through iconic collaborations.
Converse has over 100 years of history as a shoe company. It started in 1908 when Marquis M. Converse opened a rubber shoe factory. In 1917, they introduced the first basketball shoe, the Converse All Star. This helped popularize basketball in the US. By the 1930s, Converse was a dominant brand in basketball. During World War II, Converse shifted production to make boots and protective gear for soldiers, with the Chuck Taylor All Star remaining a popular military training shoe. Today, Converse remains popular for athletic shoes and remains the brand's classic style.
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the Converse All-Star basketball shoe. In 1932, Chuck Taylor's signature was added to the All-Star patch. Taylor worked as a salesman and ambassador for Converse until his death in 1969. During World War II, Converse shifted production to make military footwear and uniforms. In the 1970s, they acquired the rights to Jack Purcell sneakers. Today, Converse sponsors skateboarding events and teams.
a study on the original product (Chuck Taylor All Star Converse) and the Duplicate product (North Star from Bata)
Note- North Star is a cheaper substitute of All Stars.
Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing over 8 million pairs of shoes domestically in 1998. It owns a factory in North Carolina where it produces most of its shoes, and leases plants in Texas and Mexico. The Converse All-Star basketball shoe was the first in the industry, selling over 500 million pairs worldwide by the early 1990s in over 56 styles and 90 countries. The company also makes shoes for other sports and children's recreation.
Plimsolls, which were canvas shoes with rubber soles, originated in the late 1800s as inexpensive shoes worn by families visiting the seaside. Over time, plimsolls evolved and were adapted for different sports like tennis, eventually becoming early sneakers and tennis shoes. In the 1900s, brands like Converse and Keds rose to popularity among teenagers and sneaker culture continued to grow with limited editions and celebrity endorsements fueling the collecting market today, with some rare sneakers selling for over $100,000.
Sport shoes have evolved significantly over thousands of years from simple woven shoes in 8000 BC to today's advanced running shoes. Some key developments include the first leather shoes with soles in 3000 BC, the introduction of spikes for improved grip in 1852, the Keds canvas shoe revolutionizing design in 1892, and modern running shoes emerging in the 1950s featuring continued improvements in materials and design. One of the earliest dedicated running shoes was developed in the late 1890s by a British company, helping to increase the inventor's running speed, and a German inventor further advanced spike technology in the 1920s to create lighter shoes.
This document discusses sneakerhead culture and provides a brief history of sneakers. It notes that sneakerhead culture originated in the late 1980s from influences of basketball and hip hop music. It then provides a brief timeline of major sneaker brands from the 1800s to the present. The document concludes by listing some facts about sneakers and sneakerhead culture, and provides tips for starting a sneaker collection.
This document discusses sneakerhead culture and provides a brief history of sneakers. It notes that sneakerhead culture originated in the late 1980s from influences of basketball and hip hop music. It then provides a brief timeline of major sneaker brands from the 1800s to the present. The document concludes by listing some facts about sneakers and sneakerhead culture, and provides tips for starting a sneaker collection.
Sneakers: From sandshoes to bluechip record breakers Cameron Kippen
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Basketball uniforms have evolved over time due to player comfort and the growing popularity of the sport. Early uniforms in the 1920s consisted of shorts, sleeveless jerseys, and shoes made of wool. In the 1930s, polyester-nylon blends became popular as they were more breathable and easier to clean. In the 1980s, Michael Jordan's signature Air Jordan shoe launched and made a huge impact, popularizing looser fitting shorts and longer shirts on the court. More recently, accessories like shooting sleeves and headbands have grown in popularity as influential players have incorporated them into their style. The increasing exposure of basketball through media has continued changing the sport's influence on fashion trends.
(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for In...youth laboratory indonesia
The document summarizes findings from a survey of Indonesian youth about their sneaker preferences. It finds that Converse is the most popular brand among youth because of its affordable price, classic and casual style that is suitable for everyday wear like school and hanging out with friends. Respondents appreciate the simple designs and wide variety of colors that Converse offers. The brand creates a sense of fun and self-expression among its loyal fans and collectors.
The document provides an overview of the history and marketing strategies of the Converse brand. It discusses how Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917. It then summarizes Converse's expansion into other footwear categories and its acquisition by Nike in 2003. The document also includes a SWOT analysis of Converse, identifying strengths like its strong brand name and affiliation with the NBA, as well as weaknesses such as focusing on a particular segment. It discusses both the benefits and risks of Converse outsourcing production to India and Nike's dual fashion and performance strategies for the brand.
Early football boots were customized to individual players' feet and extended above the ankle for support. Over time, boots incorporated studs for traction and became standardized. In the 20th century, brands like Adidas and Puma emerged and began using new materials like synthetic leather and removable plastic studs. Today's football boots emphasize lightweight materials and customized fits while some prioritize injury prevention through biomechanical designs. Injuries remain a concern as brands focus on performance and novelty.
The sports shoe originated in the mid-19th century in the UK as the rubber-soled canvas sand shoe developed for beach use. Grooves were added to soles in the early 1900s to improve grip. Sports shoes were adopted by militaries and athletes, gaining popularity. By the mid-1900s, huge sports shoe companies emerged and trainers became a mainstream fashion staple beyond their athletic origins, establishing their enduring role in global culture.
1. The document describes the history and operations of Nike, Inc., a major athletic shoe and apparel company founded in 1964.
2. Nike started as Blue Ribbon Sports, importing shoes from Japan, and was renamed Nike in 1971 when they began designing their own shoes.
3. Notable events in Nike's history include signing Michael Jordan in 1984 and introducing the iconic Air Jordan shoe line, as well as adopting the "Just Do It" slogan in 1988.
Advertising production for television- presentationkaleradurand
Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.
La historia de la imprenta en Nicaragua comenzó en 1829 y ha evolucionado desde entonces, pasando de hojas sueltas a periódicos y revistas periódicas. Se introdujeron nuevas técnicas como la litografía, el linotipo y la separación de colores. La imprenta ha permitido una mayor difusión del conocimiento y ha sido clave para el desarrollo económico y político del país.
Este documento describe la evolución de la propaganda gráfica y los carteles en Nicaragua durante el período revolucionario de 1978 a 1980. La publicidad y la economía se debilitaron en 1978 debido a la situación política. Después del triunfo de la revolución sandinista en 1979, el diseño se convirtió en propaganda estatal influenciada por estilos rusos, chinos y cubanos. Los carteles se utilizaron para transmitir mensajes políticos y de alfabetización a una población con altos índices de analfabetismo.
Este documento describe diferentes formas en que dos formas pueden interactuar entre sí, incluyendo distanciamiento, toque, superposición, penetración, unión, sustracción, intersección y coincidencia. Cada tipo de interrelación se define brevemente y se proporciona un ejemplo.
El documento resume la historia del diseño gráfico en Colombia. Comenzó a finales del siglo XIX con publicaciones como el Papel Periódico Ilustrado. En la década de 1880 se establecieron las primeras tipografías y almacenes de oficina. El diseño gráfico continuó desarrollándose a lo largo del siglo XX con importantes diseñadores e hitos como la revista Cromos en 1916. En la actualidad, el diseño gráfico colombiano se ha vuelto más competitivo con la llegada de internet y nuevos medios.
El papel de las agencias en el desarrollo del diseño gráfico comercialMariangeles Briones
Las agencias de publicidad han jugado un papel fundamental en el desarrollo del diseño gráfico comercial a lo largo de la historia. La primera evidencia documentada de publicidad data de hace 3,000 años en Egipto, donde un tejedor anunciaba sus productos. Las primeras agencias de publicidad modernas surgieron en el siglo XVIII en Inglaterra y Estados Unidos, y desde entonces han impulsado el éxito de muchas marcas a través del diseño y la creatividad publicitaria. El diseñador gráfico juega un papel
El documento describe la revolución digital en el diseño gráfico durante el último cuarto del siglo XX. La introducción de hardware y software de computadoras como el Macintosh y programas como Photoshop transformaron fundamentalmente el proceso de diseño gráfico al permitir nuevas formas de creación y manipulación de imágenes, tipografía y diseño de páginas. Esto llevó a una explosión de experimentación y diversidad creativa entre diseñadores pioneros.
El documento describe la evolución del posmodernismo en el diseño desde los años 1970, comenzando como una reacción al estilo modernista y explorando enfoques más subjetivos, eclécticos y personales. Los diseñadores posmodernos se inspiraron en fuentes históricas y vernáculas y cuestionaron las normas del modernismo. Movimientos como Memphis y el trabajo de diseñadores como Brody llevaron estas ideas a nuevos niveles en las décadas de 1980 y 1990, mientras que la tecnología digital también comenzó a influir en
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Converse
1.
2. What is the oldest, most popular, and
best selling basketball shoe of all time?
It is not the expensive Air Jordans that the Nike Corporation
produces! Nor is it made by Fila, Reebok, New Balance, or adidas.
It is the Converse All Star “Chuck Taylor”
3. That the Converse Rubber Corporation opened
for business. At first the company only made
galoshes and other work related rubber shoes on
a seasonal basis. But eventually the company
decided it was more efficient to keep their work
force employed year round, and began making
athletic shoes.
It was in 1908
4. The Converse Corporation saw the need to
develop a shoe that people could wear while
playing basketball. After lots of research
and development, the very first version of
the All Star basketball shoe. The All Star shoe
originally came in natural brown colors with
black trim.
With the popularity
of basketball
was produced in 1917
5. Was a basketball player for the Akron Firestones. He liked what he
saw in the All Star shoe and saw its potential for the sport of
basketball As a matter of fact, he believed in the shoe so much. He
joined the Converse sales force, and later became the player/coach
for the Converse All-Stars, the company's industrial league
basketball team. Throughout his career with Converse, Taylor
traveled all across the United States hosting basketball clinics and
promoting the All Star shoe.
Charles H.
Taylor w
1921
6. 1932
Because he was so successful in
promoting Converse All Stars, as well as
making important changes in the design of
the All Star shoe, in 1932, his name “Chuck
Taylor” was added to the ankle patch. The
“Chuck Taylor” All Star basketball shoe
was born!
7. Stars
1949
Were the shoe for professional, college,
high school, and all serious players, and
these distinctive black or white high tops
were part of the look of each team.
Chuck
Taylor All
8. 1970
Athletic shoes became so popular as footwear that
adults refused to give up wearing them. Everyone
wanted the look and feel of sneakers on their feet.
Many new athletic shoe companies emerged and
marketed a wide variety of basketball and other
sports and leisure shoes.
9. The shoes became very popular with
rock musicians, and younger generations
wore them for their distinctive looks,
colors, and comfort and as an
alternative to the high priced high
performance shoes made by Nike and
other companies.
10. Stars
Chuck
Taylor All
Still remains fashionable and people who
like chucks are fanatical in their devotion to
the shoes. As the decades pass, these
simple but timeless sneakers are
rediscovered and adapted by millions of
people in each new generation who like
their look and feel on their feet.