Converse
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This document proposes a new marketing plan for Converse to increase their online sales and social media presence. The plan aims to make Converse a more socially-savvy brand by getting users to submit photos of their customized sneakers on social media with the tag "What's your Converse" to go viral. The budget for the first year is $750,000 and progress will be monitored over 6 months, 8 months, and 1 year by tracking increases in social media followers, likes, and submissions to see if the goals of gaining more users and becoming more socially-savvy are achieved.
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Converse Advertising Campaign DEC
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
Converse Chuck Taylor Presentation
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917 which became popular with basketball players. In the 1970s, Converse's popularity among athletes declined but the brand transcended into fashion. Today, Converse aims to be a "retro-modern" brand that signifies individuality for young adults aged 18-25. The presentation outlines strategies to raise brand awareness through partnerships, an art initiative, and experiential marketing like mobile "kiosks" to achieve a 30% increase in consumer demand and purchases.
Exploring Brand Equitty: Converse Case Study
Presentation_Converse, Brand Equity Exhibition
M.Sc Marketing Management_University of Derby
Brief: Spyros Langkos
Visuals: Sofia Kakavouli
Converse Case Study
The document provides a history of the Converse brand and Chuck Taylor All Star shoe. It discusses how the brand was founded in 1908 and introduced the All Star basketball shoe in 1917. Chuck Taylor became a salesman for Converse in 1921 and promoted the brand. Over 800 million pairs of Chucks have been sold. Converse produces various shoe lines and has expanded into clothing and accessories. It was purchased by Nike in 2003 who has adopted both fashion and performance strategies to grow the brand globally.
(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for In...
(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for In...youth laboratory indonesia
The document summarizes findings from a survey of Indonesian youth about their sneaker preferences. It finds that Converse is the most popular brand among youth because of its affordable price, classic and casual style that is suitable for everyday wear like school and hanging out with friends. Respondents appreciate the simple designs and wide variety of colors that Converse offers. The brand creates a sense of fun and self-expression among its loyal fans and collectors.Converse- ALL STAR
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the first modern basketball shoe, the All Star. Chuck Taylor joined Converse in 1921 and had his signature added to All Stars in 1923. During World War II, Converse shifted production to make boots and protective gear for soldiers. The company's star logo represents the dog star Sirius and has become their iconic brand symbol over many decades.
Converse
1. The document discusses the core, actual, and augmented benefits of the Converse Chuck Taylor shoe. The core benefit is the brand name and design, while actual benefits include quality and packaging. Augmented benefits are extended warranties and after-sales service.
2. When Converse outsourced production to India, it helped cut costs but hurt the brand by losing the "Made in USA" element. The document discusses the risks and benefits of this move.
3. The sources of brand equity for Converse and Chuck Taylor shoes included developing new brand elements, personalized marketing, and leveraging secondary associations to create brand equity.
Converse
Converse is an American shoe brand founded in 1908 that manufactures casual footwear. It first aimed to make basketball shoes and later supplied the military. The report examines Converse's history and current brand worth. Converse was bought by Nike in 2003 for $315 million. Today it generates around $2 billion in annual revenue and its Chuck Taylor sneakers, first released in the 1920s, are among the most influential shoes ever made according to some sources.
Recommended
Converse Advertising Campaign DEC
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
Converse Chuck Taylor Presentation
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917 which became popular with basketball players. In the 1970s, Converse's popularity among athletes declined but the brand transcended into fashion. Today, Converse aims to be a "retro-modern" brand that signifies individuality for young adults aged 18-25. The presentation outlines strategies to raise brand awareness through partnerships, an art initiative, and experiential marketing like mobile "kiosks" to achieve a 30% increase in consumer demand and purchases.
Exploring Brand Equitty: Converse Case Study
Presentation_Converse, Brand Equity Exhibition
M.Sc Marketing Management_University of Derby
Brief: Spyros Langkos
Visuals: Sofia Kakavouli
Converse Case Study
The document provides a history of the Converse brand and Chuck Taylor All Star shoe. It discusses how the brand was founded in 1908 and introduced the All Star basketball shoe in 1917. Chuck Taylor became a salesman for Converse in 1921 and promoted the brand. Over 800 million pairs of Chucks have been sold. Converse produces various shoe lines and has expanded into clothing and accessories. It was purchased by Nike in 2003 who has adopted both fashion and performance strategies to grow the brand globally.
(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for In...
(youthlab indo) How Converse Beats Them All: Sneakers as status symbol for In...youth laboratory indonesia
The document summarizes findings from a survey of Indonesian youth about their sneaker preferences. It finds that Converse is the most popular brand among youth because of its affordable price, classic and casual style that is suitable for everyday wear like school and hanging out with friends. Respondents appreciate the simple designs and wide variety of colors that Converse offers. The brand creates a sense of fun and self-expression among its loyal fans and collectors.Converse- ALL STAR
Converse began in 1908 as a rubber shoe manufacturer in Massachusetts. In 1917, they introduced the first modern basketball shoe, the All Star. Chuck Taylor joined Converse in 1921 and had his signature added to All Stars in 1923. During World War II, Converse shifted production to make boots and protective gear for soldiers. The company's star logo represents the dog star Sirius and has become their iconic brand symbol over many decades.
Converse
1. The document discusses the core, actual, and augmented benefits of the Converse Chuck Taylor shoe. The core benefit is the brand name and design, while actual benefits include quality and packaging. Augmented benefits are extended warranties and after-sales service.
2. When Converse outsourced production to India, it helped cut costs but hurt the brand by losing the "Made in USA" element. The document discusses the risks and benefits of this move.
3. The sources of brand equity for Converse and Chuck Taylor shoes included developing new brand elements, personalized marketing, and leveraging secondary associations to create brand equity.
Converse
Converse is an American shoe brand founded in 1908 that manufactures casual footwear. It first aimed to make basketball shoes and later supplied the military. The report examines Converse's history and current brand worth. Converse was bought by Nike in 2003 for $315 million. Today it generates around $2 billion in annual revenue and its Chuck Taylor sneakers, first released in the 1920s, are among the most influential shoes ever made according to some sources.
Converse Case Study
The document provides an overview of the history and marketing strategies of the Converse brand. It discusses how Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917. It then summarizes Converse's expansion into other footwear categories and its acquisition by Nike in 2003. The document also includes a SWOT analysis of Converse, identifying strengths like its strong brand name and affiliation with the NBA, as well as weaknesses such as focusing on a particular segment. It discusses both the benefits and risks of Converse outsourcing production to India and Nike's dual fashion and performance strategies for the brand.
converse
Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing over 8 million pairs of shoes domestically in 1998. It owns a factory in North Carolina where it produces most of its shoes, and leases plants in Texas and Mexico. The Converse All-Star basketball shoe was the first in the industry, selling over 500 million pairs worldwide by the early 1990s in over 56 styles and 90 countries. The company also makes shoes for other sports and children's recreation.
Company Marketing Strategy - Vans
Vans began in 1966 selling custom shoes for skaters and surfers in Southern California. Their shoes became popular due to their grippy soles and affordability. In the 1980s, Vans gained widespread popularity after being featured in the movie "Fast Times at Ridgemont High". Today, Vans targets young active customers interested in extreme sports through sponsorships, social media marketing, and strategic product placements at various retail levels. Vans maintains its image as an authentic brand for youth culture and stays closely connected to influencers in the skate/surf communities.
Vans Ad Presentation
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
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The document summarizes research conducted by a team to determine how Vans can increase their market share among Millennials. The team conducted 12 in-depth interviews to develop hypotheses and a 29 question online survey of 62 Millennials. Key findings from the survey include that Millennials are unlikely to purchase Vans currently but may be more likely if Vans introduced a dressier shoe style or refreshed their classic lines. The team recommends Vans focus on these areas as well as using eco-friendly packaging and a celebrity endorsement to target Millennials.
Vans : off the walls
Vans is an American shoe company founded in 1966 in California that originally produced shoes for skateboarders. While initially targeting skaters, Vans shoes now appeal to a wide audience aged 13-30 due to their variety of styles and affordability. Some of Vans' most popular shoe designs include slip-ons and their "Era" model. Vans competes with companies like Converse and Nike SB in the footwear market and differentiates itself through collaborations and customization options.
Vans shoes
Learn the interesting points about the vans shoes.Vans is one of the leader in shoe brands.
http://www.thevansshoes.net
Vans 6-Months Plan pdf
Vans is a sport footwear company founded in 1966 that represents creativity, self-expression, and youth culture through action sports like skateboarding and surfing. It has grown significantly over the years to over $2 billion in annual revenue with a global retail presence. While originally focused on skateboarding, Vans now also targets surfing, snowboarding and music enthusiasts. The footwear and apparel industries have continued growing, though at a slower pace, and Vans competes against major brands like Nike and Adidas in both action sports and more mainstream casual and athletic styles.
Vans
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
(youthlab indo) How converse are marketing with youth
Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Advertising production for television- presentation
Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.
Off the Wall: A Content Analysis of Word-of-Mouth
This document analyzes word-of-mouth (WOM) on Vans' Facebook community to understand why consumers share their experiences. It performed a content analysis of 892 Facebook posts from May to July 2014. Three main themes emerged from analyzing 205 word-of-mouth posts: relating the brand to family, customizing products, and sharing experiences. This suggests eWOM is driven by social motives to signal a shared or unique identity or to self-enhance through brand loyalty and identification. The findings support previous research and have implications such as WOM strengthening brand identity when managed correctly.
DC Shoes - Brand Mgmt Research Paper
The document provides a situational analysis of the DC Shoe Company brand. It discusses the company's history beginning in 1991 producing t-shirts and later expanding into shoe manufacturing. In 2004, DC Shoes was acquired by Quiksilver Inc. for $87 million. The analysis examines the company, customers, market climate, competition, product, price, placement, and promotion of the DC Shoes brand. It also includes a SWOT analysis and assessment of the current brand status and proposed alterations to the brand strategy.
Converses
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917. It became extremely popular during the 1930s-1960s. In the early 1980s, Converse started making tennis and running shoes but remained best known for Chucks. Nike acquired Converse in 2003 and pursued a two-tiered strategy of fashion and performance shoes. This increased Converse's market share and sales but risks losing old fans preferring the original Chuck Taylor brand image.
Marketing project michelle hendrick
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Sneakers: From sandshoes to bluechip record breakers
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Original product v/s Duplicate Product
a study on the original product (Chuck Taylor All Star Converse) and the Duplicate product (North Star from Bata)
Note- North Star is a cheaper substitute of All Stars.
Presentation on shoes
Gideon Shoes is an Australian company that produces handmade sneakers made from premium materials like kangaroo leather and cane toad hide. All profits from shoe sales go to supporting The Street University, a facility in Sydney that provides education and counseling to marginalized youth. The shoes are produced ethically in Australia without the use of sweatshops. Gideon Shoes had a product launch in December 2010 and are working to expand distribution across Australia, the U.S., and Europe while continuing to support charitable causes.
Bobs
SKECHERS' BOBS brand aims to promote its charitable mission and affordable yet stylish shoes through an integrated marketing campaign. The campaign will utilize outdoor, television, print magazine, music festival, campus event, and social media advertising. Specifically, it will use billboards, digital displays, transit ads, television spots on networks like ABC and MTV, magazine placements in Lucky and Seventeen, sponsorships and promotional activities at music festivals and on college campuses, and social media like Facebook, Pinterest, Pandora and Spotify ads. The goal is to spread awareness of BOBS' work giving shoes to children in need, encourage customer involvement in the charitable mission, and promote the brand's products to hip millennial women.
Brand Collaboration: Chuck X SL
Proposed a brand collaboration between Saint Laurent and Converse to create a mod luxury shoe for upscale fashion markets.
Fashion in social media 2
This document discusses the role of social media in the fashion industry. It begins by outlining how fashion helps individuals express their identity. It then explores how social media platforms like Instagram, Twitter, and Pinterest are used by fashion brands, designers, and influencers to live stream runway shows, share trends and collections, and drive engagement. Data shows that social media is increasingly driving traffic and online/in-store sales for retailers. Hashtags are used to invite interactive discussions around fashion events. Overall, social media has helped make high fashion more accessible while boosting brand awareness and loyalty.
Running head INFLUENCER MARKETING 2INFLUENCER MARKETING 2.docx
Running head: INFLUENCER MARKETING 2
INFLUENCER MARKETING 2
Influencer Marketing
Name
Institutional Affiliation
Influencer Marketing
I choose to compare PewDiePie and Smosh. The two are influential influencers on YouTube
What are they selling?
PewDiePie is an influencer that plays games and provides commentary to the games and content developed. On the other hand, Smosh provides sketch comedy to the audience.
What is their mission/goal?
The mission of PewDiePie is to provide content that is unique and attractive to the audience. the page relishes providing comedy in a different form while entertaining the audience. Smosh on the other hand has a mission of transforming comedy and entertainment using sketches. Even though the page has shifted to using real actors, it still maintains the traditional approach.
What is the total count of their video views?
PewDiePie- 22.48 billion.
Smosh- 8.72 billion
How much money do they make from their YouTube videos?
Daily?
PewDiePie- $4.4K - $70,610.80
Smosh- $885 - $14,153.40
Monthly?
PewDiePie- $132.4K - $2,118,324.00
Smosh- $26.5K - $424,602.00
Yearly?
PewDiePie- $1.6M - $25,419,888.00
Smosh- $318.5K - $5,095,224.00
How many subscribers do each have?
PewDiePie- 98,307,797 subs
Smosh- 24,643,192 subs
Do they partner with brands to advertise merch?
Both pages partner with other brands for advertisement. This is one of the sources of their earnings.
How many subscribers do they average in a day?
PewDiePie- 45,843 daily subs
Smosh- 2,936 daily subs
What are their monthly views?
PewDiePie- 20,690,520,617 views
Smosh- 9,360,090,406 views
What are their monthly subscriptions?
PewDiePie- 17,775, 203 subs
Smosh- 4,196,287 subs.
How often do they post?
Days per Week
PewDiePie- 4-6 videos per day
Smosh- 2-4 videos days per week
Monthly
PewDiePie- 120-180 videos
Smosh- 8-18 videos
Yearly
PewDiePie- 1440-1960 videos
Smosh- 96-200 videos
What age is their target audience?
PewDiePie- 13–19. years
Smosh- 13-24 years
What gender is their target audience?
Both pages target both genders.
What type of lifestyle does their target audience have?
PewDiePie- targets the audience that find enthusiasm in gaming and comedy.
Smosh- targets comedy lovers.
Question 1
The information about influencers, particularly the number of subscribers, views, and the earnings help the organization in making the decision of which influencer to sponsor or have their products promoted. Influencers have created a name for themselves and attracted millions of subscribers who view their content. When the organization chooses to sponsor an influencer, there are high chances that these subscribers are likely to shift their preference towards the products sold by the organization (Keller & Fay, 2016). Besides, creating an association with an influencer directly affects the reputation of the organization and the brand. The decision to sponsor an influencer means that the organization can directly benefit from the association established with ...
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The document provides an overview of the history and marketing strategies of the Converse brand. It discusses how Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917. It then summarizes Converse's expansion into other footwear categories and its acquisition by Nike in 2003. The document also includes a SWOT analysis of Converse, identifying strengths like its strong brand name and affiliation with the NBA, as well as weaknesses such as focusing on a particular segment. It discusses both the benefits and risks of Converse outsourcing production to India and Nike's dual fashion and performance strategies for the brand.
converse
Converse Inc. is the largest manufacturer of athletic footwear in the United States, producing over 8 million pairs of shoes domestically in 1998. It owns a factory in North Carolina where it produces most of its shoes, and leases plants in Texas and Mexico. The Converse All-Star basketball shoe was the first in the industry, selling over 500 million pairs worldwide by the early 1990s in over 56 styles and 90 countries. The company also makes shoes for other sports and children's recreation.
Company Marketing Strategy - Vans
Vans began in 1966 selling custom shoes for skaters and surfers in Southern California. Their shoes became popular due to their grippy soles and affordability. In the 1980s, Vans gained widespread popularity after being featured in the movie "Fast Times at Ridgemont High". Today, Vans targets young active customers interested in extreme sports through sponsorships, social media marketing, and strategic product placements at various retail levels. Vans maintains its image as an authentic brand for youth culture and stays closely connected to influencers in the skate/surf communities.
Vans Ad Presentation
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
Vans Marketing Research Final Paper
The document summarizes research conducted by a team to determine how Vans can increase their market share among Millennials. The team conducted 12 in-depth interviews to develop hypotheses and a 29 question online survey of 62 Millennials. Key findings from the survey include that Millennials are unlikely to purchase Vans currently but may be more likely if Vans introduced a dressier shoe style or refreshed their classic lines. The team recommends Vans focus on these areas as well as using eco-friendly packaging and a celebrity endorsement to target Millennials.
Vans : off the walls
Vans is an American shoe company founded in 1966 in California that originally produced shoes for skateboarders. While initially targeting skaters, Vans shoes now appeal to a wide audience aged 13-30 due to their variety of styles and affordability. Some of Vans' most popular shoe designs include slip-ons and their "Era" model. Vans competes with companies like Converse and Nike SB in the footwear market and differentiates itself through collaborations and customization options.
Vans shoes
Learn the interesting points about the vans shoes.Vans is one of the leader in shoe brands.
http://www.thevansshoes.net
Vans 6-Months Plan pdf
Vans is a sport footwear company founded in 1966 that represents creativity, self-expression, and youth culture through action sports like skateboarding and surfing. It has grown significantly over the years to over $2 billion in annual revenue with a global retail presence. While originally focused on skateboarding, Vans now also targets surfing, snowboarding and music enthusiasts. The footwear and apparel industries have continued growing, though at a slower pace, and Vans competes against major brands like Nike and Adidas in both action sports and more mainstream casual and athletic styles.
Vans
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
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Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Advertising production for television- presentation
Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.
Off the Wall: A Content Analysis of Word-of-Mouth
This document analyzes word-of-mouth (WOM) on Vans' Facebook community to understand why consumers share their experiences. It performed a content analysis of 892 Facebook posts from May to July 2014. Three main themes emerged from analyzing 205 word-of-mouth posts: relating the brand to family, customizing products, and sharing experiences. This suggests eWOM is driven by social motives to signal a shared or unique identity or to self-enhance through brand loyalty and identification. The findings support previous research and have implications such as WOM strengthening brand identity when managed correctly.
DC Shoes - Brand Mgmt Research Paper
The document provides a situational analysis of the DC Shoe Company brand. It discusses the company's history beginning in 1991 producing t-shirts and later expanding into shoe manufacturing. In 2004, DC Shoes was acquired by Quiksilver Inc. for $87 million. The analysis examines the company, customers, market climate, competition, product, price, placement, and promotion of the DC Shoes brand. It also includes a SWOT analysis and assessment of the current brand status and proposed alterations to the brand strategy.
Converses
Converse was founded in 1908 and introduced the Chuck Taylor sneaker in 1917. It became extremely popular during the 1930s-1960s. In the early 1980s, Converse started making tennis and running shoes but remained best known for Chucks. Nike acquired Converse in 2003 and pursued a two-tiered strategy of fashion and performance shoes. This increased Converse's market share and sales but risks losing old fans preferring the original Chuck Taylor brand image.
Marketing project michelle hendrick
Aqua-Not Socks is introducing a new line of waterproof and breathable socks designed for all occasions. The socks come in men's, women's, and children's sizes and offer a wide variety of designs. They are made with a unique three-layer design that allows them to be waterproof while still breathable. Aqua-Not Socks aims to combine durable, weatherproof materials with a large selection of fun designs not found in competitors' more limited offerings. The marketing plan details target markets, competitors, pricing, and promotion strategies including social media, TV, and mail advertisements.
Sneakers: From sandshoes to bluechip record breakers
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Original product v/s Duplicate Product
a study on the original product (Chuck Taylor All Star Converse) and the Duplicate product (North Star from Bata)
Note- North Star is a cheaper substitute of All Stars.
Presentation on shoes
Gideon Shoes is an Australian company that produces handmade sneakers made from premium materials like kangaroo leather and cane toad hide. All profits from shoe sales go to supporting The Street University, a facility in Sydney that provides education and counseling to marginalized youth. The shoes are produced ethically in Australia without the use of sweatshops. Gideon Shoes had a product launch in December 2010 and are working to expand distribution across Australia, the U.S., and Europe while continuing to support charitable causes.
Bobs
SKECHERS' BOBS brand aims to promote its charitable mission and affordable yet stylish shoes through an integrated marketing campaign. The campaign will utilize outdoor, television, print magazine, music festival, campus event, and social media advertising. Specifically, it will use billboards, digital displays, transit ads, television spots on networks like ABC and MTV, magazine placements in Lucky and Seventeen, sponsorships and promotional activities at music festivals and on college campuses, and social media like Facebook, Pinterest, Pandora and Spotify ads. The goal is to spread awareness of BOBS' work giving shoes to children in need, encourage customer involvement in the charitable mission, and promote the brand's products to hip millennial women.
Brand Collaboration: Chuck X SL
Proposed a brand collaboration between Saint Laurent and Converse to create a mod luxury shoe for upscale fashion markets.
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Sneakers: From sandshoes to bluechip record breakers
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Similar to Converse
Fashion in social media 2
This document discusses the role of social media in the fashion industry. It begins by outlining how fashion helps individuals express their identity. It then explores how social media platforms like Instagram, Twitter, and Pinterest are used by fashion brands, designers, and influencers to live stream runway shows, share trends and collections, and drive engagement. Data shows that social media is increasingly driving traffic and online/in-store sales for retailers. Hashtags are used to invite interactive discussions around fashion events. Overall, social media has helped make high fashion more accessible while boosting brand awareness and loyalty.
Running head INFLUENCER MARKETING 2INFLUENCER MARKETING 2.docx
Running head: INFLUENCER MARKETING 2
INFLUENCER MARKETING 2
Influencer Marketing
Name
Institutional Affiliation
Influencer Marketing
I choose to compare PewDiePie and Smosh. The two are influential influencers on YouTube
What are they selling?
PewDiePie is an influencer that plays games and provides commentary to the games and content developed. On the other hand, Smosh provides sketch comedy to the audience.
What is their mission/goal?
The mission of PewDiePie is to provide content that is unique and attractive to the audience. the page relishes providing comedy in a different form while entertaining the audience. Smosh on the other hand has a mission of transforming comedy and entertainment using sketches. Even though the page has shifted to using real actors, it still maintains the traditional approach.
What is the total count of their video views?
PewDiePie- 22.48 billion.
Smosh- 8.72 billion
How much money do they make from their YouTube videos?
Daily?
PewDiePie- $4.4K - $70,610.80
Smosh- $885 - $14,153.40
Monthly?
PewDiePie- $132.4K - $2,118,324.00
Smosh- $26.5K - $424,602.00
Yearly?
PewDiePie- $1.6M - $25,419,888.00
Smosh- $318.5K - $5,095,224.00
How many subscribers do each have?
PewDiePie- 98,307,797 subs
Smosh- 24,643,192 subs
Do they partner with brands to advertise merch?
Both pages partner with other brands for advertisement. This is one of the sources of their earnings.
How many subscribers do they average in a day?
PewDiePie- 45,843 daily subs
Smosh- 2,936 daily subs
What are their monthly views?
PewDiePie- 20,690,520,617 views
Smosh- 9,360,090,406 views
What are their monthly subscriptions?
PewDiePie- 17,775, 203 subs
Smosh- 4,196,287 subs.
How often do they post?
Days per Week
PewDiePie- 4-6 videos per day
Smosh- 2-4 videos days per week
Monthly
PewDiePie- 120-180 videos
Smosh- 8-18 videos
Yearly
PewDiePie- 1440-1960 videos
Smosh- 96-200 videos
What age is their target audience?
PewDiePie- 13–19. years
Smosh- 13-24 years
What gender is their target audience?
Both pages target both genders.
What type of lifestyle does their target audience have?
PewDiePie- targets the audience that find enthusiasm in gaming and comedy.
Smosh- targets comedy lovers.
Question 1
The information about influencers, particularly the number of subscribers, views, and the earnings help the organization in making the decision of which influencer to sponsor or have their products promoted. Influencers have created a name for themselves and attracted millions of subscribers who view their content. When the organization chooses to sponsor an influencer, there are high chances that these subscribers are likely to shift their preference towards the products sold by the organization (Keller & Fay, 2016). Besides, creating an association with an influencer directly affects the reputation of the organization and the brand. The decision to sponsor an influencer means that the organization can directly benefit from the association established with ...
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Social Media Arizona SMAZ Elizabeth Hannan
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Social Media Marketing Overview Provided by Tracy Terry of Trust eMedia. www.TrusteMedia.com. info@trustemedia.com. 262-204-7855.
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Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
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Presented in May 2016 at a one-day course at Seattle University for professionals working in the nonprofit industry. Shares a strategy to leverage the social media channel in an integrated channel approach to ignite cause awareness and giving campaigns.
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This document discusses how social media is used in the fashion industry to increase brand awareness and sales. It provides examples of how fashion brands use platforms like Instagram, Facebook, Twitter and Pinterest to live stream fashion shows, share new trends and styles, and drive online and in-store purchases. Social media allows the fashion world to be more accessible to average consumers and helps small designers gain exposure. Statistics show that social traffic is increasing online sales and driving consumers to retail stores.
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Converse
- 1. Converse Something for Everybody A New media Marketing Proposal
- 2. Strengths Weaknesses Appeal Trustworthy Variety Creativity Online Presence Niche Market Price Sizes Opportunities Threats Design your Own Fashion Trends Uniqueness Fashion Trends Competitors The Economy
- 3. Goals Go Viral Gain Users Become Social Media Savvy Increase Online Sales
- 5. Whose purchasing Converse? The Optimistic Rebel Why? The Chuck Taylor is an “everyman” shoe. The canvas shoe inspires people to be artistic and design their shoes how they want them. Independent looking to be different, irreverent and creative.
- 8. Monitoring Success Increases in Likes on Facebook Increased number of followers on Twitter “What’s your Converse” submissions
- 9. Budget Our budget is going to be $750,000 to implement this in the first year.
- 10. Timeline 6 months Introduce What’s your Converse Update Facebook Update Twitter 8 months See progress of followers and likes Number of Viral Submissions 1 year Overall progress