Converse is an American shoe brand founded in 1908 that manufactures casual footwear. It first aimed to make basketball shoes and later supplied the military. The report examines Converse's history and current brand worth. Converse was bought by Nike in 2003 for $315 million. Today it generates around $2 billion in annual revenue and its Chuck Taylor sneakers, first released in the 1920s, are among the most influential shoes ever made according to some sources.

1. Converse
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2. Abstract
 Report Focuses on giving a detailed explanation on
converse and where the brand is today.
 Converse has become one of the most famous footwear
brands worldwide, that is able to target different age
groups
 This report aims to investigate the current worth of
brand, and where the company was years ago.

3. Introduction
 Converse is a popular American shoe brand.
 Founded in 1908 by Marquis Mills Converse
(SuccessStory, 2021).
 Converse manufactures casual footwear for both
women and men.
 Mostly worn by the age groups 13-19 and 20-35
(Bhasin, 2021).
 The brand obtained a revenue of almost 2 billion
dollars in 2020 (Statista, 2021)

4. Bodyof report
 When Converse was first created, the brand aimed to
make Basket Ball shoes and then began to make
footwear for the military during World War 2
(Bhasin, 2021).
 Studies have shown that due to its low prices and the
shoes extreme comfort, 60% of Americans now own at
least one pair of the converse shoe
(The History of the Converse All Star “Chuck Taylor”
Basketball Shoe, 2021).
 In 2003, Nike, bought Converse for $315 million to
expand its collection
(Team, 2021).

5. BodyOf Report
 The brand creates two different types of shoes, the
Chuck Taylor and the Chuck Taylor 70.
 Chuck Taylor 70 which has a chunkier look, that is
loved for its vintage effect it gives, is the newer version
of the original Chuck Taylor.
 The Chuck Taylor 70 is now rated the most influential
sneaker of all time (Gear Patrol, 2021).

6. CONCLUSION
 The Chuck Taylor 70 is now rated the most influential
sneaker of all time (Gear Patrol, 2021).
 The Chuck Taylor 70 is now rated the most influential
sneaker of all time (Gear Patrol, 2021).
 Converse first aimed to create basketball shoes and
manufactured footwear for those in the military
(Bhasin, 2021).
 Later on, the company was bought by Nike and their
sales sky rocketed from $200 million to $2 billion in
only a few years (Team, 2021).

7. BIBLIOGRAPHY
 Bhasin, H., 2021. Marketing Strategy Of Converse - Converse Marketing Strategy. [online]
Marketing91. Available at: < https://www.marketing91.com/marketing-strategy-of-
converse/ > [Accessed 15 July 2021].
 Chucksconnection.com. 2021. The History of the Converse All Star “Chuck Taylor”
Basketball Shoe. [online] Available at: < https://www.chucksconnection.com/history1.html
> [Accessed 15 July 2021].
 Gear Patrol. 2021. Converse Classic Chucks vs. Chuck 70s: Which Pair Should You Get?.
[online] Available at: < https://www.gearpatrol.com/style/a689709/classic-chuck-vs-chuck-
1970/ > [Accessed 15 July 2021].
 Statista. 2021. Converse revenue worldwide 2010-2020 | Statista. [online] Available at: <
https://www.statista.com/statistics/241850/sales-of-nikes-non-nike-brands-2006-2010/ >
[Accessed 15 July 2021].
 Successstory.com. 2021. Converse Story - Founder, CEO, History, Profile | Famous Shoe
Brands | SuccessStory. [online] Available at: <
https://successstory.com/companies/converse > [Accessed 15 July 2021].
 Pinterest. 2021. gambar ditemukan oleh Andrėja. Temukan (dan simpan!) gambar dan
videomu di We Heart It | Converse wallpaper, Converse logo, Clothing brand logos.
[online] Available at: < https://www.pinterest.com/pin/716213146967889763/ > [Accessed
15 July 2021].
 Team, T., 2021. Was Nike’s Acquisition Of Converse A Bargain Or A Disaster?. [online]
Forbes. Available at: < https://www.forbes.com/sites/greatspeculations/2019/11/15/was-
nikes-acquisition-of-converse-a-bargain-or-a-disaster/?sh=673432242f31 > [Accessed 15
July 2021].