Oriflame Market Strategy
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This presentation discusses Oriflame, a Swedish beauty company. It provides an overview of Oriflame's product categories which include hair color, skin care, hair care, fragrances, and color cosmetics. The marketing strategy targets males and females aged 15-50 from middle to upper social classes in over 60 countries. A SWOT analysis finds strengths in its established brand, natural products, and independent sales force. Weaknesses include a lack of mass media promotion and reliance on individual sponsors for distribution. Opportunities exist in expanding distribution networks and developing new products through innovation. Threats include aggressive pricing from competitors and the availability of cheaper alternatives.
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Oriflame Marketing Strategy
Oriflame is an international beauty company founded in 1967 that sells its products through a network of 3.6 million independent consultants across more than 60 countries. It offers a wide range of beauty products including skincare, makeup, fragrances and more. Oriflame markets its products primarily through these independent consultants and also sells online. It emphasizes social responsibility and supports various charities worldwide.
Loreal
L'Oreal was founded in 1909 by Eugene Schueller. It is now a global leader in the beauty industry with 27 brands, over 68,000 employees worldwide, and $203 billion in sales in 2011. L'Oreal has five key areas of expertise and operates research and development centers around the world to drive innovation. The company's products are distributed across luxury, professional, consumer, and active cosmetics segments in over 130 countries.
Olay (autosaved)
1) Olay is a major American skincare brand owned by Procter & Gamble that originated in South Africa in 1949.
2) It was created by Graham Wuff as a gift for his wife and was originally called "Oil of Olay" before being shortened to just "Olay".
3) Over the decades, Olay expanded its product lines and was sold to different owners before being acquired by P&G in 1985, after which it grew into a billion dollar brand worldwide.
Oriflame
- Oriflame is a Swedish direct selling company founded in 1967 that sells cosmetics, skincare, fragrance, and other products. It operates in over 60 countries and had annual sales of 1.3 billion Euros in 2017.
- The document discusses Oriflame's marketing strategy including segmentation, targeting, differentiation, positioning, and marketing mix. It also covers Oriflame's operations, sales, profits, competition, and challenges in markets like Pakistan.
- Key challenges for Oriflame include attracting and retaining sales consultants, increasing brand awareness, and ensuring product availability.
oriflame final ... nochanges to be made
This document provides an overview of Oriflame, a Swedish direct selling company that markets beauty and wellness products. It discusses Oriflame's founders, history, products, marketing strategies, and commitment to natural and environmentally friendly ingredients. Some key points include:
- Oriflame was founded in 1967 in Sweden and sells products through a network of independent consultants in over 60 countries.
- It focuses on developing natural cosmetics and uses plant-based ingredients from sustainable sources with minimal environmental impact.
- The marketing mix discusses Oriflame's wide product range, pricing aimed at quality over cost, consultant-based sales model instead of stores, and limited promotions in some markets.
Pond's re positioning
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
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36983795 14073309-l-oreal-ppt-new
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Oriflame Marketing Strategy
Oriflame is an international beauty company founded in 1967 that sells its products through a network of 3.6 million independent consultants across more than 60 countries. It offers a wide range of beauty products including skincare, makeup, fragrances and more. Oriflame markets its products primarily through these independent consultants and also sells online. It emphasizes social responsibility and supports various charities worldwide.
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Olay (autosaved)
1) Olay is a major American skincare brand owned by Procter & Gamble that originated in South Africa in 1949.
2) It was created by Graham Wuff as a gift for his wife and was originally called "Oil of Olay" before being shortened to just "Olay".
3) Over the decades, Olay expanded its product lines and was sold to different owners before being acquired by P&G in 1985, after which it grew into a billion dollar brand worldwide.
Oriflame
- Oriflame is a Swedish direct selling company founded in 1967 that sells cosmetics, skincare, fragrance, and other products. It operates in over 60 countries and had annual sales of 1.3 billion Euros in 2017.
- The document discusses Oriflame's marketing strategy including segmentation, targeting, differentiation, positioning, and marketing mix. It also covers Oriflame's operations, sales, profits, competition, and challenges in markets like Pakistan.
- Key challenges for Oriflame include attracting and retaining sales consultants, increasing brand awareness, and ensuring product availability.
oriflame final ... nochanges to be made
This document provides an overview of Oriflame, a Swedish direct selling company that markets beauty and wellness products. It discusses Oriflame's founders, history, products, marketing strategies, and commitment to natural and environmentally friendly ingredients. Some key points include:
- Oriflame was founded in 1967 in Sweden and sells products through a network of independent consultants in over 60 countries.
- It focuses on developing natural cosmetics and uses plant-based ingredients from sustainable sources with minimal environmental impact.
- The marketing mix discusses Oriflame's wide product range, pricing aimed at quality over cost, consultant-based sales model instead of stores, and limited promotions in some markets.
Pond's re positioning
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
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Ritesh Agarwal is the founder and CEO of OYO Rooms, India's largest hotel chain. He started Oravel Stays in 2012 at age 17 to book budget accommodations, before rebranding as OYO Rooms in 2013 to offer affordable, standardized hotels. OYO now has operations in over 160 Indian cities and a valuation of $360 million, transforming through strategic partnerships with hotel owners.
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Oriflame Market Strategy
- 2. PRESENTATION BY: Duaa Ahmed Nawab Khatoon Momal Sheikh Ziyad Furqan Abbas
- 6. Oriflame Products HAIR COLOR SKIN CAREHAIR CARE FRAGRANCES COLOR COSMETICS
- 8. Perfumes
- 9. Hair Color
- 10. Skin Care
- 13. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 14. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 16. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 19. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 20. Geographic • World Region: More than 60 countries • Density: Sub Urban to Urban Demographic • Gender: Males and Females • Age: 15-50 Psychographic • Social Class: Middle to Upper • Lifestyle: Achievers Behavioral • Benefit: Quality • Attitude: Positive
- 21. SWOT ANALYIS
- 22. STRENGHTS: 1. Easily available products in residential areas, at parlor's and sold by people whom customers know and trust 2. Release catalogues frequently with offers on products 3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc 4. Established brand name since 43 years 5.Provides natural beauty products through an independent sales force of over 3 million people WEAKNESSES: 1.Lack of promotional activities through mass media 2.Depends on the network of individual sponsors on most of its distribution OPPORTUNITIES: 1.Develop deeper distribution network 2.Expanding in rural areas 3.Investing in R&D, launch of new products through innovation 4. Celebrities as Brand Ambassadors THREATS: 1.Aggressive price competition from local and multinational players 2.Availability of cheap beauty products 3.Presence of many established brands at one place in the stores thus giving customers variety SWOT ANALYSIS
Editor's Notes
- Founded in Sweden in 1967 by Robert af Jochnick and Jonas af Jochnick Use Direct Selling 1.3 billion Euros in annual sales approximately 3.1 million Consultants 7 500 employees 900 products annually Global R&D centre with more than 100 scientists 5 own production units Operations in 61 countries of which 13 franchisees