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Evolis_SocialMediaPlan
- 2. Create a name for Evolis in hair-care products via social media Increase brand awareness Increase interaction with customers Increase sales
- 3. Choosing social platforms Social media guidelines We not I Hair hashtags Promote self-love Responses Hi-res images Photoshoot
- 4. Clean, black and white Hair pictures Love is/Quotes Reposts Hashtags #HairCare #HairGoals #HealthyHair #GreatHairDay
- 6. Launch day – a promotion Website #LoveIsEvolis: Evolis is LIVE on Instagram and Twitter! Increase followers/engagement by following and engaging! Instagram advertisement Love is Evolis video Post once a day
- 7. Analytics website Simply Measured Advertisements Facebook/Instagram analytics
Editor's Notes
- Creating a ‘name’ for Evolis means that consumers will know how Evolis works, what it looks like, and so when their name is said it’ll be something that’s top of mind when you think of hair-care products. By creating a strong social media presence for Evolis it will help increase the brand awareness that we want for the product, and overall increase interaction with customers and those who aren’t our customers just yet. It’s important to have some form of customer interaction because as we have seen with other brands customers voice their concerns and it is positive if the company can handle issues quickly with a reply. It increases their brand equity. Which all in all – this will help to increase sales. We have seen a rapid increase of brands on Instagram and Twitter so it is necessary to make sure that Evolis has that presence as well.
- Not everyone brand needs to use every social platform – the 3 platforms we are going to focus on are Instagram, Twitter and Facebook. We want to have more than 1 to do some cross-promotions and realistically not every single customer is on every single platform so we want to make sure we are hitting them all. What are our do’s and don’t’s: we not I we want to promote inclusion family, we want to make people feel positive…hair thinning or hair lose can be embarassing or make someone’s self-esteem low and we don’t want to feel that at all. As far as responses we want to show love back to our commenters with a thank you, or an emoji. For neagtive comments we want to direct them to a private message to handle the situation appropriately in private.
- Evolis is a sleek brand. The logo shows that, the bottles show very little color if any at all…to stay on brand the instagram should reflect that. Mostly black and white pictures with spalshes of color. When we post pictures of hair we want it to look beautiful…before pictures can sometimes be a bit too harsh and difficult to promote the hair love we want.