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Uploaded byParikshit Hore
Hideigns (1)
Hidesign is a premium, eco-friendly brand known for its craftsmanship and handmade products, targeting urban consumers aged 18-55 who are brand-conscious and have a propensity to spend on lifestyle items. The brand aims to increase visibility and awareness through international promotions, direct marketing, celebrity endorsements, and strategic partnerships. Hidesign plans to leverage retail environments, media coverage, and personal selling to reach a wider audience while maintaining its classy image.
Hideigns (1)
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- 2. Objectives • Hidesign isa classy and sophisticated premium brand which is well known for its craftsmanship and premium products. Hidesign apart from this is a nature friendly brand offering only eco-friendly product. Products being all handmade add to the exclusivity of the brand.
- 3. Tapping • Conducive opportunity •Urbanization on rise • Growing economy • Increase in professional class • Propensity to spend on lifestyle product • Rising brand consciousness • Growing mall and retail culture • Getting access to a wider segment • Better visibility and awareness
- 4. TARGET • AGE Group:18-55 years of age. • Demographics: Urban, T2, T3, Literate , Nature loving • Sociographics : Upper middle class, Recognition, Social • Psychographics: Intelligent, Fashionable, Knowledgea ble, Brand conscious
- 5. Promotion • International orientation •Relatively lower budget • Foreign models with International appeal • Medium- Advertising and PR agency • Services of professionals for fashion designing
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- 7. DIRECT MARKETING • Merchandising& display in retail environment • Bollywood Parties & Fashion shows • Mailers • Promotional activities • Events and Associations
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- 9. . Radio ad1 catch the peoples eye attention towards me & I feel like celebrity. My secret is only hidesing bag .
- 10. . Radio ad2 Logo ke dhan ko aapke taraf attract kar hidesing bag.aur aap ko celebrity bana ye hidesing bags .
- 12. This Billboard AbsorbsAir Pollution
- 14. Selling Promotion • Pointof view in malls & airport • Big launching company outlet • B to B Promotion • Discount offers • Sponer ship for fashion & bollwood event
- 15. Public Relation • Widemedia coverage to press conference by company • Advertorial in Magazines • Lifestyle • Celebrity • Events for women & youth
- 16. Personal selling • Creatingofficial website • SEO • SMO Campaigns • Partnership with Online shopping portals • Offering co-operate discount for co-operate people. • Channel Partners • Company outlets
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Editor's Notes
- #2 Develop the complete Brief, the Big Idea and a 360 degree campaign using charts, papers, visuals, whatever you need to make a creative impact that will ensure effective advertising. Use all media – TVC, Radio, print, OOH, Internet. TVC can be presented in Scenario (Concept) form. Use role play, choirs, whatever you need to make an effective presentation.TO be submitted on CD, hard copy (ppt slides) and presented in person.