Organizational communication
 Complex and varied but important            for
  organizational functioning and success
 Variation across type and structure
 Impact of communication technologies and
  capabilities on effective organizational forms
  and processes
 Communication at micro, meso, and macro
  levels
 Formals and informal communication
  practices
 Externally directed communications
Key functions of communication
 Basic function of communication is to effect receiver
  knowledge or behavior by informing, directing,
  regulating, socializing, and persuading.
 compliance gaining, leading, motivating, and
  influencing, sense making, and decision making,
  conflict management, negotiating, and bargaining
 Coordinating and regulation of production activities;
  socialization; innovation
 Three perspectives on communication:
   Technical, contextual, and negotiated perspectives

 Communication as Mechanistic system: How can an information source
  get a message to a destination with a minimum of distortion and errors?

 Contextual approach:
  It focuses not just on content (accurate exchange of information or convey
  the meaning), but on the larger context of communication- verbal and
  nonverbal cues, relational context between the sender and receiver within a
  larger social, organizational and cultural context

    Negotiated View:
   Looks at the overall body of communication.
   It seeks to exploit how the creation and maintenance of social relations
   materialize in talk.
Key Distinctions
 Levels:
  Interpersonal communication-Micro
  Group level communication-Meso
  Organizational level communication-Meso
  Inter-organizational level communication- Meso
  Mass Communication-Macro
Interpersonal communication
 Major form of communication

 Focus on improving communication skill of members (speaking and
  writing). Topics include-

   Active non-evaluative listening-The skill to receive messages is as
   important as the skill associated with the messages
   Skill incompetence- the tendency on the part of the professionals to
   preserve their reputation by not admitting what they don’t know, and
   on the part of most persons to duck tough issues and avoid conflict
   ‘Flamming’ Effect of computer mediated communication- Ignorance
   of social context and free expression as receivers don’t have
   nonverbal cues

 Distinctions within interpersonal communication include:
  Sending /receiving (listening), oral/written/electronic, and verbal and
  nonverbal
Meso level: Group, organizational
  and inter-organizational level
 Formal Vs Informal communication
 Say- do matrix
  -managers say one thing but do another
  -Ideal is high say-do quadrant- there is
  sufficient communication and management
  actions match their communication
 High say low do- culture of informal and
  formal communication conflict
Vertical, horizontal, and diagonal :
   Hierarchical communication
 Hierarchical Communication: exchange of information
  between managers and employees
    Managers provide five types of information through
     downward communication
         Job instructions
         Job rationale
         Organizational procedures and practices
         Feedback about performance
         Indoctrination of goals

    Employees in turn communicate information about
         Themselves
         Co-workers
         Problems
         Organizational practices and policies
         What needs to be done and how to do it
Downward Communication
 Top managers should directly communicate with
  immediate supervisors
 Immediate supervisors should communicate with
  direct reports
 On issues of importance top managers should
  then follow up by communicating with
  employees directly.
 Communicate orally, then follow up in writing
Upward communication
 Enhanced      through    surveys,   suggestions,
  grievance      programmes      and     employee
  participation
 Reasons for poor upward communication:
  Fear of appraisal
  Filters- ideas/concerns get modified as they get
  transmitted upward
  Time- impression that managers don’t have time
  to listen
Lateral       and              Diagonal
communication
 Lateral- Involves communication among
  persons who do not stand in hierarchical
  relation to one another

 Diagonal- refers to communication
  between managers and workers located in
  different functional divisions
Internally Vs. Externally directed
          communication
 When organization increases the range and
  centrality of their interactions with suppliers,
  customers and the public, communication
  competencies of the organization become
  important.
 Done      through    organizational    alliances,
  partnerships,       networks,       participative
  management,      employee     and    stakeholder
  involvement
Communication Technologies
 Groupware or computer facilitated group
  communication technologies-
  Temporal- synchronous/asynchronous
  Spatial- distributed/ co- located (figure 5)
Benefits of Email

1) Reduces the cost of distributing
   information to a large number of
   employees
2) Increases teamwork
3) Reduces the cost and time
   associated with print duplication
   and paper distribution
4) Fosters flexibility
Benefits of Telecommuting

1) Reduction of capital costs
2) Increased flexibility and autonomy
   for workers
3) Competitive edge in recruitment
4) Lower turnover
5) Increased productivity
6) Tapping nontraditional labor pools
Some questions
 What current communication needs and challenges are
  not being adequately addressed?
 Do critical/formal communication conflicts exist?
 What new communication needs and challenges are most
  likely to be faced by the organization?
 How could communication technologies and computer
  aided communication rich environments enable and
  facilitate communication across boundaries and
  geographical distances?
 Can new communication technology improve the
  effectiveness and efficiency?

Organizationalcommunication

  • 1.
    Organizational communication  Complexand varied but important for organizational functioning and success  Variation across type and structure  Impact of communication technologies and capabilities on effective organizational forms and processes  Communication at micro, meso, and macro levels  Formals and informal communication practices  Externally directed communications
  • 2.
    Key functions ofcommunication  Basic function of communication is to effect receiver knowledge or behavior by informing, directing, regulating, socializing, and persuading.  compliance gaining, leading, motivating, and influencing, sense making, and decision making, conflict management, negotiating, and bargaining  Coordinating and regulation of production activities; socialization; innovation
  • 3.
     Three perspectiveson communication: Technical, contextual, and negotiated perspectives  Communication as Mechanistic system: How can an information source get a message to a destination with a minimum of distortion and errors?  Contextual approach: It focuses not just on content (accurate exchange of information or convey the meaning), but on the larger context of communication- verbal and nonverbal cues, relational context between the sender and receiver within a larger social, organizational and cultural context Negotiated View: Looks at the overall body of communication. It seeks to exploit how the creation and maintenance of social relations materialize in talk.
  • 4.
    Key Distinctions  Levels: Interpersonal communication-Micro Group level communication-Meso Organizational level communication-Meso Inter-organizational level communication- Meso Mass Communication-Macro
  • 5.
    Interpersonal communication  Majorform of communication  Focus on improving communication skill of members (speaking and writing). Topics include- Active non-evaluative listening-The skill to receive messages is as important as the skill associated with the messages Skill incompetence- the tendency on the part of the professionals to preserve their reputation by not admitting what they don’t know, and on the part of most persons to duck tough issues and avoid conflict ‘Flamming’ Effect of computer mediated communication- Ignorance of social context and free expression as receivers don’t have nonverbal cues  Distinctions within interpersonal communication include: Sending /receiving (listening), oral/written/electronic, and verbal and nonverbal
  • 6.
    Meso level: Group,organizational and inter-organizational level  Formal Vs Informal communication  Say- do matrix -managers say one thing but do another -Ideal is high say-do quadrant- there is sufficient communication and management actions match their communication  High say low do- culture of informal and formal communication conflict
  • 7.
    Vertical, horizontal, anddiagonal : Hierarchical communication  Hierarchical Communication: exchange of information between managers and employees  Managers provide five types of information through downward communication  Job instructions  Job rationale  Organizational procedures and practices  Feedback about performance  Indoctrination of goals  Employees in turn communicate information about  Themselves  Co-workers  Problems  Organizational practices and policies  What needs to be done and how to do it
  • 8.
    Downward Communication  Topmanagers should directly communicate with immediate supervisors  Immediate supervisors should communicate with direct reports  On issues of importance top managers should then follow up by communicating with employees directly.  Communicate orally, then follow up in writing
  • 9.
    Upward communication  Enhanced through surveys, suggestions, grievance programmes and employee participation  Reasons for poor upward communication: Fear of appraisal Filters- ideas/concerns get modified as they get transmitted upward Time- impression that managers don’t have time to listen
  • 10.
    Lateral and Diagonal communication  Lateral- Involves communication among persons who do not stand in hierarchical relation to one another  Diagonal- refers to communication between managers and workers located in different functional divisions
  • 11.
    Internally Vs. Externallydirected communication  When organization increases the range and centrality of their interactions with suppliers, customers and the public, communication competencies of the organization become important.  Done through organizational alliances, partnerships, networks, participative management, employee and stakeholder involvement
  • 12.
    Communication Technologies  Groupwareor computer facilitated group communication technologies- Temporal- synchronous/asynchronous Spatial- distributed/ co- located (figure 5)
  • 13.
    Benefits of Email 1)Reduces the cost of distributing information to a large number of employees 2) Increases teamwork 3) Reduces the cost and time associated with print duplication and paper distribution 4) Fosters flexibility
  • 14.
    Benefits of Telecommuting 1)Reduction of capital costs 2) Increased flexibility and autonomy for workers 3) Competitive edge in recruitment 4) Lower turnover 5) Increased productivity 6) Tapping nontraditional labor pools
  • 15.
    Some questions  Whatcurrent communication needs and challenges are not being adequately addressed?  Do critical/formal communication conflicts exist?  What new communication needs and challenges are most likely to be faced by the organization?  How could communication technologies and computer aided communication rich environments enable and facilitate communication across boundaries and geographical distances?  Can new communication technology improve the effectiveness and efficiency?