The document discusses organizational readiness and its importance for project success. It identifies the top three factors for why projects fail as resistance by employees, inadequate executive sponsorship, and unrealistic expectations. It advocates using organizational readiness to address these failure factors by gaining consensus on problems, understanding their impacts, and defining rewards from solutions. The document provides steps for assessing organizational readiness, including analyzing current issues, determining financial impacts, gaining employee consensus, and defining goals and communication plans to guide projects to success.