Your digital transformation team focuses on customer needs, strategy, data, and value. It is led by a Chief Customer Officer who oversees customer strategy and identifying customer needs. A representative from the strategy team works to build platforms rather than just products and determines competitive value and business models. Data owners on the team establish data governance and use data to drive decisions, exposing data's value. Representatives from key domains work with IT to drive innovation through horizontal and vertical scaling, replication, diversification and integration. The Chief Performance Officer ensures good performance while enabling sudden distribution and defines value proposition roadmaps and disruptive business models.

1. YOUR DIGITAL TRANSFORMATION TEAM
Key Domains
[What]
Key People
[Who]
Team Focus [How] Possible Tools
Customer Chief
Customer
Officer
Customer Focused
Serving officer
identifying customer
needs, Harness
Customer network
strategy
Customer Strategy
Competition Strategy
Team
Representati
ve
Strategy Team [Build
Platform not just
products]
Competitive Value, Platform
Business Model
Data Key Data
Owners
Data Governance Board
[HPL,HFL,etc..]+Enterpris
e Arch[Data Governance]
Data Driven Decision
making,Big data
Exposing data's Value [Turn
data into assets]
Innovation [Role Playing
Reps]
Domain[Team Rep] + IT
innovation
[Architect+Program/port
folio Manager]
Horizontal/Functional Scale
up, Vertical Scale up,
[Replication, diversification
,Integration]
Value Chief
Performance
Officer
Sector Performance
Trade off Between [Good
perf and sudden
distribution]
Value Proposition RoadMap,
Disruptive Business Model