CIO By Request provides companies with IT strategy, vision, and technology enablement. It helps demystify IT and examine how organizations can benefit from mobile and cloud computing. The service focuses on creating business value by assessing key drivers and opportunities, determining ROI of new technologies, and creating roadmaps and measuring success of IT initiatives. Examples of value creation include improved manufacturing planning through ERP, reduced procurement costs via integration, enhanced sales through CRM, and big data analytics for real-time reporting.