How to optimize eCommerce product page. In this presentation, we discuss 3 main technical issues usual e-commerce faces and our solutions to them.

1. Ecommerce
Product Page
H o w T o O p t i m i z e

2. “By 2040, around
95%
of all purchases
are expected to
be via eCommerce”(Source: Nasdaq)

3. Search
81% of consumers
conduct online
research before
making
a purchase
online.(Source: Chain Store Age)

4. 39% of global
e-commerce
traffic comes
from search.
Nearly 80%
Searchers
Ignore Paid
Ads in Search
Results.
(Source: Smallbizgenius)

5. Only
2.86% of
eCommerce
website visits
convert into a
Purchase.(Source: invespcro)

6. How To Optimize
Ecommerce Traffic &
Sales?

7. Main Types of Pages
On an eCommerce Website

8. Homepage Category Product

9. 3 Technical Issues with
Product Pages

10. Identical Products
With Different URLS
Issue. 1
Same Products in
Different
Categories
Products with
Same Description
Issue. 2 Issue. 3

11. ?

12. So,
How To Fix These Issues?

13. Create High-Quality Product Pages
with Unique Content

14. Almost Identical Products Found
on Different URLS
Issue 1:
/t-shirt-blue /t-shirt-black /t-shirt-red

15. Create separate pages for product
options only if there’s a demand for that.
Otherwise, create only one product URL and
list all options there
Solution:

16. The same product found in
different
categories
Issue 2:
site.com/women/t-shirts/v-neck-
slimfit-top
site.com/t-shirts/women/v-
neck-slimfit-top

17. Choose a canonical version and
point other variations
Solution 2:
site.com/women/t-shirts/v-neck-slim-fit-top
site.com/t-shirts/women/v-neck-slim-fit-top
Canonicalto

18. Products with
original
manufacturer’s
description
Issue 3:

19. Create High-Quality Product Page
Description to Make it Unique
Solution:

20. Any Question?
L e t ’ s d i s c u s s