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The ‘Direct to Consumer’ Opportunity E-Commerce and SMEs IAMAI conference on ICT for SMEs Muralikrishnan B Director – Cate...
Did you know ? “ Every minute, consumers trade goods … … worth Rs. 4 crores online globally ”
Chronicling the E-Commerce boom Key Categories:  Collectibles  |  Gifts  |  Books In-season retail New/ scarce End-of-life...
The market in maturing and increasingly segmented Segments Major Players Marketplace B2C Specialty Verticals Classifieds C...
… and new players are filling the gaps rapidly Segments Major Players Marketplace B2B Marketplace B2C Classifieds Comparis...
Most excitingly, The Internet is enabling grass roots individuals to build Businesses online
And build a ‘Direct to Consumer’ business
Benefits of eCommerce to SMEs
However, a few challenges need to be overcome
eBay – The world’s Online marketplace 14 years young, but already in the  Fortune 500  and amongst the  top 100 brands  gl...
eBay – A great choice for SMEs wanting to expand their business online (D2C) <ul><ul><li>31% of eBay sellers in India make...
<ul><li>Thank You </li></ul><ul><li>You can reach me at mb@ebay.com </li></ul>
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The Direct to Consumer Opportunity by Muralikrishnan b - e bay

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The direct to consumer opportunity muralikrishnan b - e bay

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The Direct to Consumer Opportunity by Muralikrishnan b - e bay

  1. 1. The ‘Direct to Consumer’ Opportunity E-Commerce and SMEs IAMAI conference on ICT for SMEs Muralikrishnan B Director – Categories & Product, eBay India
  2. 2. Did you know ? “ Every minute, consumers trade goods … … worth Rs. 4 crores online globally ”
  3. 3. Chronicling the E-Commerce boom Key Categories: Collectibles | Gifts | Books In-season retail New/ scarce End-of-life Used/ vintage Traditionally, eCommerce played only at the ends of the curve 2000 1995 2005 2008 Accelerated Innovation expanded this market In-season retail New/ scarce End-of-life Used/ vintage Increasing presence here Today eCommerce is also mainstream Source: IDC B2C eCommerce Report With a huge worldwide potential 87% growth since 2005
  4. 4. The market in maturing and increasingly segmented Segments Major Players Marketplace B2C Specialty Verticals Classifieds Comparison Shopping Social Platforms Mobile Commerce Traditional retail Payments Verticals - Travel Verticals - Movies Principals
  5. 5. … and new players are filling the gaps rapidly Segments Major Players Marketplace B2B Marketplace B2C Classifieds Comparison Shopping Traditional Retail Mobile Commerce Payments Verticals - Travel Verticals - Movies Verticals – Jobs Social Networking Principals motors
  6. 6. Most excitingly, The Internet is enabling grass roots individuals to build Businesses online
  7. 7. And build a ‘Direct to Consumer’ business
  8. 8. Benefits of eCommerce to SMEs
  9. 9. However, a few challenges need to be overcome
  10. 10. eBay – The world’s Online marketplace 14 years young, but already in the Fortune 500 and amongst the top 100 brands globally No 1 eCommerce player globally (present across 39 markets ) Gross Merchandise Volume (Sales) of $60 billion in 2008 88 million users across the world In India, founded in 2000 (formerly Baazee.com) Over 3 million registered users and the most popular shopping destination ( source IDC) Over 300,000 products listed across 2000 categories Community of users spanning over 2500 cities across the country Aided by a phenomenal global footprint
  11. 11. eBay – A great choice for SMEs wanting to expand their business online (D2C) <ul><ul><li>31% of eBay sellers in India make their primary or secondary source of income from eBay India . This represents approximately 12,800 eBay sellers. </li></ul></ul>
  12. 12. <ul><li>Thank You </li></ul><ul><li>You can reach me at mb@ebay.com </li></ul>

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