Amazon continues to redefine what a sales channel is. Their approach to new products, new manufacturers and sales operations will require every traditional retailer rethink their strategy. This session covers their current and future plans and how it impacts sales

1. Amazon's Impact How the organization is changing the rules of sales and supply chain systems

2. Goals Review Amazon impact on your organization Focus is for Manufacturers, Publishers, Hi-Tech Agenda Overview Amazon’s Model Key Growth Drivers Buyer Behavior Competitive Reaction Recommendations by Industry Next Steps

3. What’s an Internet Sales Channel? Anywhere from 10 – 30% of a manufacturers sales comes from one of these channels

4. The Big Myth Each are distinct channels with their own group of competitors, systems, and links

5. Amazon’s Model World’s Largest Marketplace Today Less than 50% of revenue is from books 1/3 revenue comes from ‘direct partners’ Partner sales up 19% Y/Y Non retail customers fastest growing customers Commercial Gov/Ed Health care

6. Major ETailers Unique Visitors Leverage the traffic, the technology, and the infrastructure

7. Traffic, Technology, Infrastructure

8. They See Themselves As a Channel

9. Competitor Reaction Most behind in allowing marketplace style access New programs are consumer centric Wal-Mart Sears Others stuck in old model Distributors Specialty Sites

10. Are they a competitor to you? No! Do you need to be there Use three Ps Need to be there Need to rethink your product set Customize for Amazon Most customers are there Leverage point for other channels Option to avoid direct ecommerce

11. Consumer Goods - Basic

12. Consumer Goods – High Ticket

13. Direct Relationship Benefit Old “Retail” Style Lower cost “Online”

14. Publishing / Media

15. B2B - Capital Goods

16. B2B – High Tech

17. Medical / Health care

18. Next steps for you….. Where are your customers? The three P’s Where are you on Amazon Are you there? Are competitors? Figure out how to get there Direct Existing Channel Extend this logic to all sales channels info@yeomantechnologies.com