AMAZON BUSINESS MODEL

1. E.MAHESH
BBA A1
AD NO 14607
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2. WHAT IS E-COMMERCE ?
• It means electronic commerce buying and selling
of products information and services over the
internet is known as e-commerce.It reffers to
doing business online it is used everywhere in
everyday in life.
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3. 3
Company Overview
Amazon.com, Inc. (NASDAQ: AMZN) is
an American-based multinational electronic
commerce company.
Headquartered ---Seattle, Washington.
America's largest online retailer.
Jeff Bezos founded Amazon.com, Inc. in 1994 and
launched it online In 1995. It started as an online
bookstore.
With 2.5 million titles, it became the “Earth’s Biggest
Bookstore”.
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4. Products
• Books
• Movie, Music and Games
• Digital Download
• Kindle
• Computer And Office
• Electronics
• Home and garden
• Grocery, Health and beauty
• Toys, kids and baby
• Clothing, Shoes and jewelry
• Sports and outdoors
• Tools, Auto and industrial
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5. Business Model
• Amazon-to-Buyer Sale Approach
• Multi level E-Commerce
• Customer Tracking
• It operates 7 websites that support their business
operation globally and offers 20 million items
for sale.
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6. Supply chain of amazon.com
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Warehouse
Retailer
Customer
Publisher
Customer
Distributor
Amazon
Pull
Pull
Publisher

7. Partners
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8. Technology Partners
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9. Amazon Technology
• It has world’s largest Linux Database, with a total
capacity of 7.8 terabytes, 18.5 TB and 24.7 TB
respectively.
• The Central Amazon Data warehouse is made up of 28
Hewelett Packard server, with four CPUs per node,
running Oracle 9i database software.
• The architecture handles millions of back-end
operations and third party seller queries.
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10. Five international stores of
Amazon.com
Amazon Canada, Amazon France, Amazon UK,
Amazon Japan, Amazon Germany.
Reasons:
• The Mother-Tongue Issue
• The Shipping Issue
• The Currency Issue
• The Local Product Issue
• The National Pride Issue
• Proper inventory control
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11. SWOT ANALYSIS
• Amazon Organization project STP analysis Market
segmentation: Demographical segmentation – according
to the world statistics people that reads the most books
are: Gender: Female 53%, Male 42% Age: 18-19 (40%),
30-49 (47%), 50-64(51%)...
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12. THANK U!!!
KEEP SMILE
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