For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...Capgemini
Online Vehicle Buying ... Mobility Solutions ... Smartphone Apps ... Social Media ... Electric Vehicles ... Capgemini’s Cars Online 11/12 study explores these topics – and more – and considers the impact they will have on the automotive industry. The study involves over 8,000 consumers in eight countries (Brazil, China, France, Germany, India, Russia, UK and US).
http://www.capgemini.com/carsonline
Google AutoThink Symposium: Understanding The 2009 Auto ShopperRalph Paglia
Google AutoThink Symposium: Understanding The 2009 Auto Shopper showcases the latest and most significant changes in online automotive shopping patterns as it relates to the way car buyers are using search engines and their selection process.
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...Capgemini
Online Vehicle Buying ... Mobility Solutions ... Smartphone Apps ... Social Media ... Electric Vehicles ... Capgemini’s Cars Online 11/12 study explores these topics – and more – and considers the impact they will have on the automotive industry. The study involves over 8,000 consumers in eight countries (Brazil, China, France, Germany, India, Russia, UK and US).
http://www.capgemini.com/carsonline
Google AutoThink Symposium: Understanding The 2009 Auto ShopperRalph Paglia
Google AutoThink Symposium: Understanding The 2009 Auto Shopper showcases the latest and most significant changes in online automotive shopping patterns as it relates to the way car buyers are using search engines and their selection process.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
Cars.com Manager of Dealer Training, Jack Simmons, new data from research firm Gfk at the 2014 DrivingSales Presidents Club Most Valuable Insight competition.
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Part One of a Mint series, in partnership with Google, that look at how consumers use the web before purchases. This presentation looks at prospective car buyers.
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
Navigating Mobile Marketing: Automotive Retailers Guide to Winning Mobile Sho...Cars.com
In 2014, mobile usage will surpass desktop usage, and with this rapid smartphone adoption, consumers are relying on their devices to determine what and where to buy. Automotive purchases are no different. In fact, at Cars.com, nearly half of all traffic now comes from smartphones and tablets.
This presentation includes findings on dealer shopper behavior and on-the-lot mobile usage from research conducted Cars.com with Placed, Inc. and tips for effectively marketing to mobile shoppers to reinforce your brand across platforms.
It covers:
• How shoppers are using mobile devices throughout their research, including on-the-lot, to decide what and where to buy
• How to take a mobile-first approach to your marketing and showroom experience
• How to overcome showrooming and turn mobile shoppers into sales
Introduction to car insurance for high school students. I am not an insurance agent. I am a high school teacher. Please contact me if you know that some of this information is terribly incorrect.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Australian Car Insurance Market - ANALYSIS Ullash Tiwari
For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets
Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs
This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Cars.com Online CPO Insights Presentation Nov 2012Cars.com
About the study
To help dealers and manufacturers understand more about shopper motivations for purchasing or considering a CPO vehicle, Cars.com conducted a survey of nearly 900 online car shoppers in June 2012 who intended to purchase or had recently purchased a CPO vehicle. The survey was served via Qualtrics survey tool utilizing Qualtrics’ survey panel of respondents.
Intenders n=590 and purchasers n=288
Auto shoppers are open to influences. Today’s auto intenders are open-minded with 72% of search sessions involving cross-shopping. In-market shoppers are researching more than ever. While time in-market is roughly the same, these shoppers are turning to 24 research touch points on average. Connected devices are driving greater research activity. Mobile usage has increased 35% year over year, with a focus on research and comparison activities. Video influences auto brand discovery and consideration. Video research is on the rise and online video was the #1 format for encouraging brand consideration. Dealer interaction and post-purchase experiences matter. 62% of the vehicle owners said customer service could influence future purchases.
Rescuing Auto Dealership Service Profits Through Trust and Price TransparencyCars.com
Cars.com Manager of Dealer Training, Jack Simmons, new data from research firm Gfk at the 2014 DrivingSales Presidents Club Most Valuable Insight competition.
It’s rare for today’s consumers to buy anything without first checking online reviews, and that includes decisions about where to take their vehicle for maintenance and repair. While most dealerships have made great strides in managing their online reputation, service reviews are often left at the wayside, giving independent repair shops and franchise chains a leg up when it comes to digital shoppers.
learn how to put your service department’s best foot forward with online reviews, including how to:
• Build up your dealership’s online reputation with reviews of your service department
• Encourage service staff to ask for customer feedback
• Monitor and respond to service department reviews
• Turn positive service reviews into vehicle sales
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Part One of a Mint series, in partnership with Google, that look at how consumers use the web before purchases. This presentation looks at prospective car buyers.
Nick Hummer presents "Turbocharging Your New Car Sales" at the Innovative Dealer Summit in Denver, CO.
In his presentation Nick discussed the promising outlook for new car sales, as well as ways to differentiate your store's brand through online reviews. With insights related to social, local and mobile shopping behavior, this deck is intended to help you craft your marketing efforts to align with the needs of today's consumers.
Navigating Mobile Marketing: Automotive Retailers Guide to Winning Mobile Sho...Cars.com
In 2014, mobile usage will surpass desktop usage, and with this rapid smartphone adoption, consumers are relying on their devices to determine what and where to buy. Automotive purchases are no different. In fact, at Cars.com, nearly half of all traffic now comes from smartphones and tablets.
This presentation includes findings on dealer shopper behavior and on-the-lot mobile usage from research conducted Cars.com with Placed, Inc. and tips for effectively marketing to mobile shoppers to reinforce your brand across platforms.
It covers:
• How shoppers are using mobile devices throughout their research, including on-the-lot, to decide what and where to buy
• How to take a mobile-first approach to your marketing and showroom experience
• How to overcome showrooming and turn mobile shoppers into sales
Introduction to car insurance for high school students. I am not an insurance agent. I am a high school teacher. Please contact me if you know that some of this information is terribly incorrect.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Australian Car Insurance Market - ANALYSIS Ullash Tiwari
For my MBA and also my current consulting role I had to assess the Australian Motor Insurance market in terms of its economics, drivers, trends and competitive structure to inform my client of the market’s attractiveness to grow sales revenues and also give consideration to lessons from overseas General Insurance markets
Also I had to determine what strategic design principles would need to be applied to any new initiatives based on bank strategy, so my client's strategy, the client's Group’s brands, and awareness of customer needs
This powerpoint slides also assess what issues may exist in my Client's current Motor Insurance operating model and customer value proposition that may need to be addressed for new initiatives to succeed
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Tyre Industrymarket overview with examples of CEAT
J. D. Power and Associates Auto Shopper Analysis
1. Online Automotive Shopping Gene Cameron Vice President, Media Marketing Solutions Steve Witten Executive Director, Automotive Research
2. Automotive Internet usage (AIU) rates continue to increase 1 Based to new-vehicle buyers. Source: J.D. Power and Associates 1999-2007 New Autoshopper.com Studies 2 Based to used-vehicle buyers. Source: J.D. Power and Associates 1999-2007 Used Autoshopper.com Studies Automotive Internet Usage (AIU) Trends New 1 – Vs. Used 2 – Vehicle Buyers 9-Year Trend ^Preliminary Data % of All Buyers
3. 23% of late-model used vehicles sold are sourced online Based to late model used-vehicle buyers Source: J.D. Power and Associates 2003-2007 Used Autoshopper.com Studies 2003 2004 2005 2006 2007^ ^Preliminary Data % of All Buyers
4. Request for online quote is not growing for new-vehicle sales Based to new-vehicle buyers Source: J.D. Power and Associates 2004-2007 New Autoshopper.com Studies % of All Buyers Visited Dealer Found Online 39%
5. Manufacturer sites are more popular than independent sites among new-vehicle buyers 1 Based to AIUs. Source: J.D. Power and Associates 2001-2007 New Autoshopper.com Studies Types of Web Sites Visited by New-Vehicle Online Shoppers % of AIU’s
6. Manufacturer sites are just as likely as independent sites to be the first site visited 1 Based to AIUs. Source: J.D. Power and Associates 2001-2007 New Autoshopper.com Studies First Auto Site Visited by New-Vehicle Online Shoppers % of AIU’s
7. Manufacturer sites are catching up to the independent sites in being “most useful” 1 Based to AIUs. Source: J.D. Power and Associates 2001-2007 New Autoshopper.com Studies Most Useful Type of Site Visited by New-Vehicle Online Shoppers % of AIU’s
8. Consumer ratings are the most frequently used consumer generated media Based to AIUs Source: 2007 J.D. Power and Associates New Autoshopper.com & Used Autoshopper.com Studies 55% = Very Helpful
11. Different media channels are more effective at distinct stages of the shopping funnel Consideration Purchase Awareness Familiarity Visit Dealer Marketing Channel TV Ads Magazines Internet Newspapers Events
12.
13.
14. The new-vehicle shopping process takes about three months for the average AIU Decide on type of vehicle Start visiting dealers Decide it was time to purchase Shop vehicles on the Internet Start actively researching vehicles Decide on model Purchase new vehicle Source: 2007 J.D. Power and Associates New Autoshopper.com Study. Based to AIUs. 14.7 11.7 11.0 10.4 7.6 6.3 0
15. The process is not much different for late-model used vehicle buyers Decide on type of vehicle Start visiting dealers Decide it was time to purchase Shop vehicles on the Internet Start actively researching vehicles Decide on model Purchase new vehicle 14.9 13.8 10.9 9.9 10.1 6.9 0 Source: 2007 J.D. Power and Associates Used Autoshopper.com Study. Based to AIUs. Preliminary Data
16. One-third of new-vehicle buyers purchase within one month of deciding they need a new vehicle Source: 2007 J.D. Power and Associates New Autoshopper.com Study. Based to AIUs. 34% Shopping Process One Month or less 27% Shopping Process Over Six Months
17. About half of AIU’s don’t begin their online shopping until one month before purchase Source: 2007 J.D. Power and Associates New Autoshopper.com Study. Based to AIUs. 49% Online-Shopping One Month or less 16% Online-Shopping Over Six Months
18. Over one-third of new-vehicle buyers seriously consider only one model Source: 2007 J.D. Power and Associates Escaped Shopper Study
19. Those with only one vehicle on their shopping list are less likely to use the internet to vehicle shop Source: 2007 J.D. Power and Associates Vehicle Shopping Study
20. Those shopping several models are more likely to find independent sites more useful Source: 2007 J.D. Power and Associates Vehicle Shopping Study. Based to AIUs.
22. Nearly one-fourth of new-vehicles shopped and not bought are rejected due to online information Source: 2007 J.D. Power and Associates Escaped Shopper Study Base: Vehicles rejected
23. Price, gas mileage, exterior styling, and reliability information is important in online shopping decisions Source: 2007 J.D. Power and Associates Escaped Shopper Study Base: Vehicle rejecters
24. Compete – PIN Data Match Online Behavioral Analysis of Vehicle Buyers
25. Vehicle Buyer Click Stream Methodology Compete Panel 4.4M Records Power Information Network Dealers in Markets of 70% Sales Vehicle Buyer Info 6/2005 – 7/2007 ~73,700 Matches: with continuous click stream data 6 months prior to purchase (60% new-vehicle purchases, 40% used) Internet activity 12/2004 – 7/2007 Surname & Address Match Third party Site C Site B Site A P - 6 P – 3… P -2 P - 1 Purchase
26. Half of franchise-dealer buyers visit a third-party site before purchasing a vehicle Base: Buyers with internet access NOTE: Preliminary data
27. 33% of those who will visit a 3 rd -party site, will do so at least six months before purchase Base: New vehicle buyers with internet access visiting a 3 rd -party automotive site NOTE: Preliminary data 100% 78% 69% 59% 47% 33%
28. 30% of those who will visit an OEM site, will do so at least six months before purchase Base: New vehicle buyers with internet access visiting an OEM site NOTE: Preliminary data 100% 79% 67% 56% 42% 30%
29. Auto sites are high in both composition and reach Web Site Composition and Reach Among Vehicle Buyers Base: All vehicle buyers with internet access NOTE: Preliminary data Dealer Sites OEM Sites 3 Rd Party Sites Calendar/Address Books Search
30. Base: All vehicle buyers with internet access NOTE: Preliminary data Reach 27% 21% 55% 22% 21% 39% 31% 11% 54% 25% Auto shoppers can be found on non-auto sites
This year we saw a 2%-point increase in AIU rate for both new and used. 70% of NVB use the internet to vehicle shop, and 61% of UVB Older buyers are still giving us the fastest growth 14% of NVB don’t use the Internet and 22% of UVB don’t have access
23% of all UVB found the vehicle they purchased online. The internet is the most efficient medium to find the used vehicle that will be purchased. This is a 44% increase over last year. When we ask consumers on which Web did they find the vehicle they purchased, dealers sites are mentioned most often. However, the majority of these consumers tell us that they linked to the dealer site from an independent site. So if you credit the independent sites for these sales, they come up as the number one category for sources used vehicle sales.
The story is not as good on the new vehicle side of things where the number of consumers requesting a quote online has remained flat. The value proposition of submitting a lead does not work for two thirds of Automotive Internet Shoppers (AIUs) who bought a new vehicle. However, 39% of NVB tell us they visited a dealership that they found online – so the internet is sourcing a lot more sales than online leads indicate
A new vehicle buyers are more likely to visit manufacturer sites than third part sites Average number visited is the about the same 2-3
The trend we see in online auto shopping is that brand sites are catching up and will soon be replacing third-party sites in importance. They are nearly as likely to be the first site visiting
While third-party sites still lead in being voted most useful, brands sites are quickly catching up In most cases, the site most likely to be mentioned as the most useful is the OEM site of the brand that was purchased.
Two-thirds of AIU’s read consumers ratings online. 55% of those who read consumer reviews consider them to be very helpful in their decision process.
When people talk about the funnel being dead they are talking about the idea that every consumer goes through the same process when shopping for a vehicle. The concept of the purchase funnel was first developed as a marketing model. And that model still stands true today. Even though there are a thousand different paths that consumers take through the shopping process these five things still have to occur in order to get a customer to buy your product. The reason why it is important to recognize the purchase funnel is…
If you look at all the different marketing channels available to manufacturers, each channel has its unique strength in marketing against the purchase funnel. Event marketing is used to build a relationship with consumers to improve awareness and familiarity. Television provides broad reach at the top of the funnel. Some magazines can help build awareness, increase familiarity, while others can be used to get your model on the consideration list. Newspaper ads, on the other hand, are more focused at the bottom of the funnel, pitching price, incentives and displaying used inventory. The Internet is really the only medium out there that can be very successful across the entire funnel. People visit the internet every day. Awareness and familiarity can be increased before consumers even begin shopping. People use the internet to help build their consideration list. They discover what dealers they should visit and purchase from. I talked earlier about the manufacturer sites catching up with the independent sites. That wasn’t to imply that independent site will be going away. There will always be a role for them. But the 3 rd -party sites that embrace the idea that they can provide dealers and manufactures with marketing solutions, not just leads, are the ones that are going to be the most successful.
Another trap that we see a lot marketers get into is using measurement criteria based on the medium they are using rather than basing on the true goals of the campaign. If your online campaign’s goal is to build awareness, then you shouldn’t be using bottom funnel metrics, like the number of people exposed that end up requesting a quote or searching for dealer information. An upper funnel campaign requires upper funnel measurements. Right now, the 1,000 pound gorilla out there is television. The dollars spent online pale in comparison to what is spent on TV. But if we want to try to get more of those TV dollars, we need to stop making the argument that marketers need to stop spending money on the upper funnel move those dollars to the lower funnel – and start making the argument that they need to move more upper funnel TV dollars to upper funnel online campaigns because the internet is the only place they go where they are able to communicate with consumers at each stage of the marketing funnel.
Step 1: Could take 12 months, could take 12 days. Current vehicle breaks down, accidents. Advertising of new models. The internet can play an important role to some consumers – looking at new models Step2: One-third of shoppers figured this out in step.
So let’s look at the shopping process. For the average NVB, the entire shopping takes ~ 4 months Go online and begin intense researching ~ 3 months before purchase Start visiting dealers about one month later – 1 ½ months before purchase
The only difference is that they decide on the type of vehicle they want earlier in the process.
While the average new-vehicle buyers decides it is time to buy a vehicle about 15 weeks before purchasing, we still have a sizable number of people whose entire shopping process takes over six months to complete. Likewise, one-third of shoppers go through the shopping process with one month. You need to be prepared to meet the needs of shoppers at both ends of the extremes.
Likewise, you see a similar distribution for when people go online to began collecting vehicle information for their shopping process. 16% of new-vehicle buyers begin their online vehicle shopping over six months before purchase, while nearly half don’t go online until the month they purchase.
One-third of new vehicle bueyrs only consider one model – the model they end up purchasing. And 50% only consider two or three models. The majority of those who only consider one model are repurchasing the make vehicle that they already own. This is important to remember because…
The way they use the internet is completely different than those who have more than one vehicle on their shopping list. In fact, less than half of those only considering one model even use the internet in their shopping process. They already know what model they want to buy, it is just a matter of determining where to buy it, what options and features are available and how much they should pay for it. The data show that the more vehicles a person has on their consideration list, the more likely they are to use the internet to help them in their decision process.
It is only natural that independent sites are the most trusted to make cross-brand model comparisons.
In our Escaped Shopper study, we ask new-vehicle buyers about the models they considered but did not purchase. We not only ask them about what are the reason they didn’t purchase a specific model, but we also ask where they obtain that information. 22% of the models rejected are not purchased due to information found online.
By far the information used most often to reject a vehicle is price related, but styling, gas mileage and reliability information is also important. If you were to ask what the most important vehicle information to have easily accessible on your site, this is the list right here.
Now I will turn it over to Gene Cameron to talk about a new venture we are doing with Compete.
Over 300,000 total matches, but only 73,700 had six months of continuous click data