Speakers: Jon Gaulding, Senior Software Engineer, Optimizely Josiah Gaskin, Senior Software Engineer, Optimizely Together we’ll walk through the Optimizely Developer Platform and use it to build a fully functional integration. We'll demonstrate how easy it is to bring any first or third party data source into Optimizely and use it for targeting and segmentation. Learn how to expose custom data in the native Optimizely interface for a truly simple user experience. Following the session, both speakers will be available in the developer’s sandbox area to help you write your own integration!

1. #opticon2015
Getting Started with the
Optimizely Developer Platform
Jon Gaulding
Senior SWE, Optimizely
jon@optimizely.com
Josiah Gaskin
Senior SWE, Optimizely
josiah@optimizely.com

2. • Growth of the Optimizely developer platform
• Custom integrations
• Optimizely packaged apps
• Building your own packaged apps (sneak peek)
Overview

3. We’re just getting started.
The Optimizely Platform

4. 1 Year of Mobile SDK Growth
Optimizely

5. Opticon
2014
Opticon 2015
(present day)
Growth of the REST API(number of endpoints)

6. Use our APIs directly, wherever you like.
Custom Integrations

7. The Stats Endpoint
GET "https://www.optimizelyapis.com/experiment/v1/experiments/1234/stats"
# optimize.ly/stats-api #
Your
System
Auto-allocate
or
Warehouse data
or
Build custom reports
or
Send notifications

8. The Stats Endpoint
GET “https://www.optimizelyapis.com/experiment/v1/experiments/1234/stats”
# optimize.ly/stats-api-demo #
• Bradley (→) wants to get a phone call when a
winner is first declared for an experiment
• Let’s see a demo!

9. The User List Targeting Endpoint
POST "https://www.optimizelyapis.com/experiment/v1/projects/456/targeting_lists"
# optimize.ly/list-api #
Your
System
CRM
or
Data warehouse
or
Analytics Provider
or
Anything!
● cookies
● query params
● zip codes

10. The User List Targeting Endpoint
POST "https://www.optimizelyapis.com/experiment/v1/projects/456/targeting_lists"
# optimize.ly/list-api-demo #
• Byron (→) wanted to to target an Opticon
promotion to certain Optimizely customers
• Queried account IDs from Salesforce matching an
account cookie on optimizely.com
• Let’s see a demo!

11. Example: Experience Delivery
Mobile Custom
Integrations

12. Example: Dialogs

13. LiveVariableDialogBuilder.java
public class LiveVariableDialogBuilder extends AlertDialog.Builder {
LiveVariable<String> mMessageVariable;
LiveVariable<String> mTitleVariable;
public LiveVariableDialogBuilder setVariableKey(@NonNull String variableKey) {
mMessageVariable = Optimizely.stringVariable(variableKey + "_message", "");
mTitleVariable = Optimizely.stringVariable(variableKey + "_title", "");
return this;
}
@NonNull @Override
public AlertDialog create() {
if (mMessageVariable != null) { setMessage(mMessageVariable.get()); }
if (mTitleVariable != null) { setTitle(mTitleVariable.get()); }
return super.create();
}
}

14. MyActivity.java
public class MyActivity extends Activity {
@Override
protected void onCreate(Bundle savedInstanceState) {
// ...
final LiveVariableDialogBuilder salesDialogBuilder =
new LiveVariableDialogBuilder(CodeUIActivity.this)
.setVariableKey("SalesDialog");
button.setOnClickListener(new View.OnClickListener() {
@Override
public void onClick(View v) {
salesDialogBuilder.show();
}
});
}
}

15. Code once. Use Everywhere!
Optimizely Packaged
Apps

16. Packaged Apps Live Right Now
Target by company demographics Target by Lytics segments
Target by weather conditionsTarget accounts, leads, and contacts
Target by Krux audiences

17. Packaged Apps Live Right Now
Segment Analytics Results by
Optimizely Bucketing

18. The Salesforce App
# optimize.ly/salesforce-app #
● leads
● contacts
● accounts
● opportunities

19. The Salesforce App
# optimize.ly/salesforce-app #
• Built on top of the list targeting API
• Target visitors tied to Salesforce leads,
contacts, accounts, or opportunities
• Another way to make this guy a hero! →
• Let’s see it live!

20. Example: Targeting
Mobile Packaged Apps

21. Example: Geofenced Targeting

22. GeofenceTransitionsIntentService.java
public class GeofenceTransitionsIntentService extends IntentService {
// ...
protected void onHandleIntent(Intent intent) {
GeofencingEvent geofencingEvent = GeofencingEvent.fromIntent(intent);
if (geofencingEvent.getGeofenceTransition() == Geofence.GEOFENCE_TRANSITION_ENTER) {
Geofence fence = geofencingEvent.getTriggeringGeofence();
SharedPreferences prefs = getSharedPreferences("brickandmortar");
int newTotal = prefs.getInt("TOTAL_VISITS", 0) + 1;
Set<String> visitedSet = new HashSet<String>(prefs.getStringSet("VISITED_SET"));
visitedSet.add(fence.getRequestId());
prefs.edit()
.putStringSet("VISITED_SET", visitedSet)
.putInt("TOTAL_VISITS", newTotal)
.apply();
}
}
}

23. BrickAndMortarPlugin.java
package com.brickandmortar.optimizelyplugins;
public class BrickAndMortarPlugin implements OptimizelyPlugin {
@Override
public String getPluginId() { return "brickandmortar"; }
@Override
public List<String> getRequiredPermissions(Context context) {
return Arrays.asList(Manifest.permission.ACCESS_FINE_LOCATION);
}
@Override
public boolean start(Optimizely optimizely, JSONObject config) {
// Do some setup
}
}

24. BrickAndMortarPlugin.java
package com.brickandmortar.optimizelyplugins;
public class BrickAndMortarPlugin implements OptimizelyPlugin {
@Override
public String getPluginId() { return "brickandmortar"; }
@Override
public List<String> getRequiredPermissions(Context context) {
return Arrays.asList(Manifest.permission.ACCESS_FINE_LOCATION);
}
@Override
public boolean start(Optimizely optimizely, JSONObject config) {
// Do some setup
}
}

25. BrickAndMortarPlugin.java
@Override
public boolean start(Optimizely optimizely, JSONObject config) {
// Set up Geofencing triggers
Intent intent = new Intent(this, GeofenceTransitionsIntentService.class);
setResponderForGeofenceEntry(intent);
// Add current data to optimizely
SharedPreferences prefs = mContext.getSharedPreferences("brickandmortar");
int totalVisits = prefs.getInt("TOTAL_VISITS", 0);
Optimizely.setCustomTag("brickandmortar_TotalVisits", Integer.toString(totalVisits));
for (String locationName : prefs.getStringSet("VISITED_SET", Collections.EMPTY_SET)) {
Optimizely.setCustomTag("brickandmortar_Visited_" + locationName, "true");
}
return true;
}

26. MyActivity.java
public class MyActivity extends Activity {
@Override
public void onCreate(Bundle savedInstanceState) {
// ...
Optimizely.registerPlugin(new BrickAndMortarPlugin(this));
Optimizely.startOptimizely(getString(R.string.api_key), getApplication());
}
}

27. Targeting Using the BrickAndMortar Integration

28. Build and distribute packaged apps. Power overwhelming.
Sneak Peek:
Building Your Own

29. Anatomy of an App Package
integration.yaml + config.yaml
➔ contain standard application data like app IDs, app type, and required settings
functions.py
➔ contain standard server-side logic like how to fetch audience options provided by an
app and how to validate settings
functions.js
➔ when needed, contains standard client-side logic like how to publish third-party
condition data to Optimizely
etc.
➔ you can bundle other files with the package, such as unit tests and API libraries

30. Key Takeaways
• A rich and ever-expanding set of APIs is available today
• You can use them to address innumerable needs
• Build custom integrations for your own business
• Build and distribute solutions for Optimizely customers at scale
• Packaged apps enable activation and use of application across
any number of accounts, within the native Optimizely experience
• We’re putting the power of packaged apps in your hands!

31. Join Us!
We’re eager to help you write and publish custom integrations and packaged apps
Talk to us here at Opticon, or email developers@optimizely.com