Google analytics
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This document provides an overview of Google Analytics (GA) integration and reporting, compares GA to Flurry and Countly, and discusses integrating GA with Countly. It covers the fundamentals of GA including a brief history and free vs premium plans. It also provides step-by-step instructions for integrating the GA SDK for Android apps, tracking screens, events, crashes, and ecommerce data. Key differences between the analytics platforms are defined such as their support for sessions, custom dimensions/metrics, and social interactions.
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Google analytics
- 1. RDMD – Sean Tsai 2016.1.29
- 2. 1. Introduction of GA – Brief History – Platform Fundamentals 2. GA Integration & Reporting – Step by Steps 3. GA vs Flurry vs Countly – Definition of Sessions – APIs 4. Demo Outline
- 3. 1. Introduction of GA
- 4. 2005
- 6. Is it free? Free Premium ($150,000/Y) http://www.google.com/intl/en_uk/analytics/premium/features.html
- 12. 2. GA Integration & Reporting
- 13. Google Analytics SDK v4 for Android • There are three steps to getting started with the SDK: 1. Update AndroidManifest.xml 2. Initialize Trackers 3. Create a Configuration XML file
- 15. Getting Started - Step 1 <uses-permission android:name="android.permission.INTERNET" /> <uses-permission android:name="android.permission.ACCESS_NETWORK_STATE" /> <application android:name="com.example.MyApp"> <!-- Replace with the custom app class when applicable --> <!-- Add the following meta-data for devices running Google Play service. --> <meta-data android:name="com.google.android.gms.version" android:value="@integer/google_play_services_version" /> </application> • Update AndroidManifest.xml
- 16. Getting Started - Step 2 • Initialize Trackers // Get tracker. GoogleAnalytics analytics = GoogleAnalytics.getInstance(this); Tracker t = analytics.newTracker(R.xml.global_tracker); // Build and send an Event. t.send(new HitBuilders.EventBuilder() .setCategory(getString(categoryId)) .setAction(getString(actionId)) .setLabel(getString(labelId)) .build());
- 17. Getting Started - Step 3 <?xml version="1.0" encoding="utf-8"?> <resources> <integer name="ga_sessionTimeout">300</integer> <bool name="ga_autoActivityTracking">true</bool> <!-- The following value should be replaced with correct property id. --> <string name="ga_trackingId">UA-52655185-1</string> </resources> • Create a Configuration XML file More parameters: https://developers.google.com/analytics/devguides/collection/android/v4/parameters
- 19. Screens (V4) // Get tracker. GoogleAnalytics analytics = GoogleAnalytics.getInstance(this); Tracker t = analytics.newTracker(R.xml.global_tracker); t.setScreenName(“/homeScreen”); t.send(new HitBuilders.AppViewBuilder().build());
- 21. Event Tracking (V4) // Get tracker. GoogleAnalytics analytics = GoogleAnalytics.getInstance(this); Tracker t = analytics.newTracker(R.xml.global_tracker); // Build and send an Event. t.send(new HitBuilders.EventBuilder() .setCategory(“Videos”) .setAction(“Play”) .setLabel(“Gone With the Wind”) .build());
- 23. Crashes & Exceptions (V4) // Get tracker. GoogleAnalytics analytics = GoogleAnalytics.getInstance(this); Tracker t = analytics.newTracker(R.xml.global_tracker); t.send(new HitBuilders.ExceptionBuilder() .setDescription(“MyException”) .setFatal(false).build()); ! Never send the exception message (e.getMessage()) to Google Analytics as it may contain personally identifiable information. • Caught Exception Measurement • Uncaught Exception Measurement <bool name="ga_reportUncaughtExceptions">true</bool>
- 25. Ecommerce Tracking (V4) // Get tracker. GoogleAnalytics analytics = GoogleAnalytics.getInstance(this); Tracker t = analytics.newTracker(R.xml.global_tracker); t.send(new HitBuilders.TransactionBuilder() .setTransactionId(“O-1405932155237”) .setCurrencyCode("USD").build()); t.send(new HitBuilders.ItemBuilder() .setTransactionId(“O-1405932155237”) .setName(“貼圖”) .setSku(“W-S-1”) .setCategory(“中元普渡系列”) .setPrice(“1.99”) .setQuantity(“1”) .setCurrencyCode("USD").build()
- 28. 3. GA vs Flurry vs Countly
- 29. Google Analytics Flurry CLCountly Crashes & Exceptions V V Ecommerce V (Enhanced Ecommerce) (Support by Countly) Event V (Key, Count) (Key, Count, Sum) (Key, Segmentation) (Key, Count, Segmentation) (Key, Count, Sum, Segmentation) Custom Dimensions & Mertrics Screens V (Automatic) V Sessions V Social Interactions V User ID V (Policy) V User Timings V (C, Value, N, L) V (Easier to use)
- 31. 4. Integrate GA to CLCountly?
- 32. Q & A
- 33. Reference • Google Analytics Academy https://analyticsacademy.withgoogle.com/ • Yahoo! Developer Network https://developer.yahoo.com/flurry/docs/analytics/lexicon/videos/ • Countly Doc http://resources.count.ly/v1.0/docs/countly-sdk-for-android
- 34. ! Once data is processed, it cannot be changed.
- 36. The Data Model
- 39. Hits Individual interactions are called Hits • Activity • Events • Transactions
- 40. Mobile App Data Collection This batch process is called dispatching.
- 41. Mobile App Data Collection UID: XXXXXX