The document discusses the rapid evolution of internet and mobile platforms, highlighting opportunities for innovation in online betting and social gaming. It notes the significant shift in consumer behavior, particularly among 'digital natives', who prefer interactive and entertaining experiences. Additionally, it emphasizes the impact of mobile devices and broadband access on various markets, including sports betting as a social activity.

1. Opportunity knocks...Ólafur Andri Ragnarsson, co-founder & Chief Software Architect Betware

2. Research papersVisit http://www.olafurandri.com/

3. Internetdisruption

4. Internet betting is 14 years old

5. The web is only 21 years old

6. Opportunities for Innovation

7. There is a fundamental shift taking place

8. If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users

9. On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications

10. By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day

11. Even the more business orientated LinkedIn boats over 50 million international members

12. Every minute, 24 hours of content is uploaded to YouTube

13. TV is going onlineHulu streamed 1 billion videos in December 2009Source: Economist, Beyond the Box

14. Copyright © 2010, Ólafur Andri RagnarssonOld media is going online

15. Copyright © 2010, Ólafur Andri RagnarssonBooks are getting digital and going on-line

16. The on-line world is part of growing up

17. Digital natives are gamenatives

18. The Net Gen wants entertainment and play in their work, education and social life

19. The Net Gen has need for speed – not just in video games

20. On-line digital world is also changing older generations

21. Market response: Convergence

22. HeadlinesZynga To Buy Social Gaming Developer Serious Business Harrah’s Looks to Online Poker to Recover from SlumpVirtue Fusion gives Playtech its bingo wingsNewspaper gambles on online gamblingDragonfish Partners With Prime Gaming for Online Bingo

24. Technology changes everything

26. Broadband AccessSource: OECD http://www.oecd.org/sti/ict/broadband.

29. Social Games

30. players compete withother playersIntegrate social featuresUse the social graph

31. 80+ million monthly active users

33. Games are bigger than any other app category — both for the social web and for mobile devices

34. Mobile is in a renaissance period

35. The iPhone EffectThe average iPhone user only spends 45% of his on-device time making voice calls

36. The Mobile Phone Market

37. Super Smart Phones4 billion connections5% are smart phones

38. 400M daily circulations of all newspapers800M registered cars900M total cable/satellite TV subscribers1.1B of all types of computers (PC, netbooks...)1.2B total landline phones1.5B total TV sets1.7B total unique holders of credit cards2.1B total unique holders of bank accounts3.9B total FM radios in use4+ billion connections

39. The iPhone EffectThe “mobile web” is just the web – there is only one web. It’s just displayed in multiple of screen sizesSource: The Next Big Thing: Mobile, http://www.olafurandri.com/?p=408

40. Source: Morgan Stanley

41. By 2015 there will be more mobile devices on the Internet than computers

42. Sports betting is social – ultimate cross selling

43. Social Sports BettingBetting togetherCompetingSharing(async)

44. The Indirect Push StrategyInstead of sending message to customers directly, let them do itBragging is built into sports-betting puntershttp://www.olafurandri.com/?p=395

47. A new type of Retailer

48. Social Sports Betting is an opportunityMobile is an opportunity