The document discusses the evolution of betting and gaming, detailing the history and growth of i-gaming from 1995 to 2010. It emphasizes consumer trends such as increasing mobility, the rise of social web interactions, and the growing preference for online gaming platforms. Additionally, it highlights key technological advancements and observations about consumer behavior in the gaming industry.

1. Betting on GamesÓlafur Andri RagnarssonCo-founder and Chief Software Architect

3. Revenues

4. Betware DKBröndbyDenmarkHead Quarters Betware ReykjavíkBetware Sp. z o.o.WarsawPolandCertusOdenseDenmarkBetware Solutions CAKamloops, BCBetware MadridSpainBetware currently has 101 employees worldwide

6. History

7. So what happened in 1995?

8. In 1995 Margmiðlun started working on the Internet Gaming Solution

11. Copyright © 2009, Ólafur Andri RagnarssonNordic Marketing Conference of Lottery Companies, Mývatn, September 1995

13. In November 1996 the first ticket was bought

14. Next Step was Financing

15. Games

16. Traditional Lottery Games

17. Drawing of lots for a prize

19. Simple games Easy to play – easy to understand Appeals to everyone

21. Playing requires knowlegde (or so they think) Appeals to 18-35 males

22. Passionate playersSports betting becomes a livestyle

23. Sports betting playersare loyal – they continueto play the game

26. Takes some time Entertainment

28. Real-time betting More Entertainment

30. Social Entertainment Takes time

31. Gaming Trends

32. The world in 1995The Game WorldThe Lottery WorldNice and everybody is happy!

33. The world in 2000The Lottery WorldThe Game WorldThei-gamingWorldDisruption from i-gaming

34. The world in 2005Thei-gamingWorldThe Lottery WorldThe Game WorldGambling becomes mainstream – POKER hits off

35. The world in 2010The Lottery WorldThe Lottery WorldAll Worlds of GamesWhen Worlds collide - convergence

36. The world in 2010The Lottery WorldThe Lottery WorldAll Worlds of GamesMediaMediaPortalsPortalsWhen Worlds collide - convergence

37. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity- Peter Drucker

38. QuestionWhat technology trends should we be aware of in the next 12-18 months?

41. Consumer DevicesThe Computer and the Internet disappear

42. MobilityPeople that use Facebook on their mobile devices are50% more active on Facebook than non-mobile users

43. Copyright © 2009, Ólafur Andri RagnarssonNetbooksPrice point is $30025% of laptop sales25-30 million units in 2009

44. Super Smart PhonesThere is no mobile web – it’s only webGenerative PlatformSoftware

45. Super Smart Phones3.8 billion connections5% are smart phones

46. iPhoneSlide from May 20091 billion Apps downloaded from the AppStoreiPhone now available in 81 countriesiPhone has sold 21 million units globally16 million iPod Touches globally

47. E-BooksDigital book sales wentfrom $20 million in 2004to $113 million in 2008“We’re at a tipping point right now,”- Janet Murray, director of Digital Media at Georgia Institute of Technology

48. Key Observation

49. Key ObservationPeople will have more computing poweron their person where ever they go

50. Key ObservationPeople will have constantconnectivity

51. Key ObservationPrice is ready for mass-adoption

52. Key ObservationPeople will use multiple devices

53. The traditional retailer sale is declining – on-line is taking over

54. On-line Communities

55. The Lottery Consumers are getting olderPhoto by: OlsenWeb http://www.flickr.com/photos/olsenweb/

56. What do Consumers Want?

57. What do Consumers Want?

58. What do Consumers Want?

59. EntertainmentSocial

60. Key ObservationThe Social Web is Important

61. Popularity

62. What is valuable?

63. This could be valuable?

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