Businees model of OPERA SOFTWARE ASA

1. Now we play in a larger piece of the value chain
Brands and expose themselves to
consumers; agencies to
Brands that want
Agencies
design and deploy for
advertisers
Create a marketplace
where publishers and
Mobile Ad providers can sell
inventory
Networks
Provide mediation,
analytics and targeting
to drive performance
Ad Platform
Own the ad real estate
and entice consumers to
Systems interact with ads
Trusted Broker
Provide the technology
consumers; hold
Carriers
necessary to deliver
Publishers consumer profile info
marketing campaigns
Deliver advertises to
Consumers
Content