The All New Customized Programmatic Advertising - Presentation by Benny Arbel, Founder & CEO of myThings at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
adform: Global Brand Sees 20% Increase In Mobile CTR When Synchronized With T...IAB Europe
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Three Tools for Understanding Ad Reach: Did my display campaign reach anybody...Compete
As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer. But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of Marketing, will review multiple techniques for tracking advertising reach and identify gaps in these systems. In addition, they’ll show how Compete’s Ad R/F™ product can help you optimize your display campaigns for maximum effectiveness.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
Co-op (cooperative) advertising offers local SMBs a huge opportunity to gain more digital exposure without increasing their personal advertising spend.
Learn how digital co-op advertising works and why local retailers should take advantage of this "free money."
Thunder enables local sales teams to easily build co-op, display, and Facebook ads at scale. To see a demo, visit: https://www.makethunder.com/contact.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
adform: Global Brand Sees 20% Increase In Mobile CTR When Synchronized With T...IAB Europe
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Three Tools for Understanding Ad Reach: Did my display campaign reach anybody...Compete
As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer. But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of Marketing, will review multiple techniques for tracking advertising reach and identify gaps in these systems. In addition, they’ll show how Compete’s Ad R/F™ product can help you optimize your display campaigns for maximum effectiveness.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Alex Blaikley, Industry Head at Google, presented on the future of Display Advertising at our Real-Time Bidding Best Practice Seminar.
Find out why with RTB you know longer have to choose between accountability and effectiveness.
Co-op (cooperative) advertising offers local SMBs a huge opportunity to gain more digital exposure without increasing their personal advertising spend.
Learn how digital co-op advertising works and why local retailers should take advantage of this "free money."
Thunder enables local sales teams to easily build co-op, display, and Facebook ads at scale. To see a demo, visit: https://www.makethunder.com/contact.
Global Mobile Programmatic Trends: Q4 2015 TrendsMoPub
This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.
Ever asked or heard the question "Why will Agile work this time?" It is healthy and normal to face doubts about the efficacy of Agile, especially if you have tried before and did not get the desired results. These slides from the Feb 2016 Agile-DevOps meetup, where we explored this question together and reviewed a tool that might guide the enquiry.
Using Deception to Enhance Security: A Taxonomy, Model, and Novel Uses -- The...Mohammed Almeshekah
As the convergence between our physical and digital worlds continue at a rapid pace, securing our digital information is vital to our prosperity. Most current typical computer systems are unwittingly helpful to attackers through their predictable responses. In everyday security, deception plays a prominent role in our lives and digital security is no different. The use of deception has been a cornerstone technique in many successful computer breaches. Phishing, social engineering, and drive-by- downloads are some prime examples. The work in this dissertation is structured to enhance the security of computer systems by using means of deception and deceit.
Deception-based security mechanisms focus on altering adversaries’ perception of computer systems in a way that can confuse them and waste their time and resources. These techniques exploit adversaries’ biases and present them with a plausible alter- native to the truth bringing a number of unique advantages to computer security. In addition, deception has been widely used in many areas of computing for decades and security is no different. However, deception has only been used haphazardly in computer security.
In this dissertation we present a framework where deception can be planned and integrated into computer defenses. We posit how the well-known Kerckhoffs’s principle has been misinterpreted to drive the security community away from deception-based mechanisms. We present two schemes that employ deception to protect users’ passwords during transmission and at rest when they are stored on a computer server. Moreover, we designed and built a centralized deceptive server that can be hooked to internet-facing servers giving them the ability to return deceptive responses. These three schemes are designed, implemented, and analyzed for their security and performance.
The use of deception in security, and in computing in general, shows some fruitful results. This dissertation discusses some of the unique advantages of such mechanisms and presents a framework to show how they can be integrated into computer defenses. Also, it provides three practical schemes that employ deception in their design to address some existing security challenges. We postulate that the use of deception can effectively enhance the effectiveness of current security defenses and present novel ways to address many security challenges.
A discussion on how social media has emerged as an opinion generator and is successful in creating the famous public sphere based on the theory of Habermas.
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http://www.tns-sofres.com/publications/les-francais-et-la-nouvelle-societe-collaborative
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Während viele noch etwas verhalten gegenüber Programmtic Buying sind, charakterisiert und beeinflusst Programmatic Buying – der automatisierte Ein- und Verkauf von Werbeplätzen – und die damit einhergehende Marketing-Automatisierung, die Marketing-Branche nachhaltig. Unklar ist für viele, in welcher Form und in welchem Umfang es sie selbst und damit ihren Job und ihr Daily Business betreffen wird.
Official speaker book for the NOAH 2019 Conference in Tel Aviv with comprehensive background information on all presenting speakers and their companies.
Official speaker book for the NOAH 2018 Conference in Tel Aviv with comprehensive background information on all presenting speakers and their companies.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
myThings - NOAH13 London
1. The All New
Customised Programmatic
Advertising
November 2013
Benny Arbel
Founder & CEO, myThings
2. Real time ad market today
Programmatic advertising
and big data are
disrupting the industry:
Greater campaign efficiencies
Improved ROI
3. The programmatic opportunity
10x
4x
RTB Spend
Worldwide RTB-based spending will grow from
$2.7 billion in 2012 to $20.8 billion in 2017
Real-Time Bidding in the
United States and Worldwide,
2012-2017 (Sep. 2013)
~2x
Mobile RTB Spend
Video RTB Spend
Mobile RTB spend to quadruple in
2014, to reach $1.9 billion by 2016 (US
only)
Video RTB spend to nearly double in
2014, to reach $1.7 billion in 2017 (US only)
5. Real time ad market today
However,
programmatic
today is
a compromise
Limited transparency:
Knowledge is not shared with the true owners of the
data
Limited customization:
All campaigns are treated equally; template-based automation
prevalent
6. Introducing a new approach to display advertising
A global leader in customized
programmatic ad solutions
We empower advertisers by creating data-integrated programmatic ad
campaigns, driven by their specific business goals, while providing them with
unparalleled insights and controls
7. Data-driven across the funnel
Programmatic Prospection
Acquiring new users based on real
time crowd data and advertiser
preferences
Intent-based prospection
Acquiring new users who have
expressed explicit intent and
resemble your top customers
Pure performance
Maximizing the value of
your existing traffic
Dynamic display
Pre-targeting
Look-alike targeting
Personalized
retargeting
8. Programmatic solutions across multiple
channels
Wherever
your user is
Display banners
Facebook
Mobile
Personalized video
9. The end result
Differentiated programmatic campaigns
with unique pricing, creative, messaging
and sequence for every segment.
12. myThings vs. the competition
Competitors : Split between upper and lower funnel solutions
Expert performance
ad provider
The first provider
to offer CPA
retargeting in 2009
Established one-stop-shop
Advertiser-centric offering:
Programmatic
direct marketing
Cross-funnel
Multi-channel
Transparency & Control
DSPs / Upper funnel providers
Down funnel retargeters
Shortcoming: Simplistic real time bidders and lack
of proper down funnel and performance capabilities
Shortcoming: Lack transparency and control,
Limited customisation
14. Data highlights
5 billion 7 billion 300+
Personalised
Impressions
per month
150+
employees
RTB requests
handled per day
60+
Engineers including
PhDs in artificial
intelligence
partnerships with
premium media
networks & sites
15
offices serving
30 markets
15. Revenue growth
For the 2nd straight year, myThings is Israel’s
fastest-growing technology company,
according to
+7,830%
+23,205%
#1 Israel
EMEA
#1 Israel
TBD
#11
#EMEA
This will enable us to start retargeting users in the Facebook newsfeed – probably the most valuable source of inventory on the web, where so many eyeballs are focused on for so many hours of the day.
Performance data: Full set of KPIs per segment including revenue, conversions, AOV, impressions, spend, eCPC, clicks, CTR, and ROI and performance comparison across all segments.Creative data: Segment-level creative performance comparisonAnalytics and insights: Traffic source breakdown, geographical distribution, AOVs over time, top selling categories and more
60 + engineers, 3+ PhDs and a dozen machine learning experts 100% proprietary platform encompassing a data mining engine, DSP, product recommendation engine, dynamic creative optimization and campaign management platformServing 5 billion impressions per month via deep inventory access (FBX, connected to over 14 ad exchanges, seats on 10 private exchanges, direct media partnerships with over 300 publishers across operating regions)280M active cookie poolAgile, advanced DSP built to optimize for various business models including CPM, CPC CPA and Cost+