The document discusses the development and deployment of an interactive digital signage network across 155 retail locations in Spring 2006. The network aims to enhance the customer experience, drive sales through high-definition video displays, communicate brand values, and offer targeted retail offers. It also aims to evolve as a profit center by selling advertising time and sponsoring product tutorials for employees and customers.

1. Developed Interactive Digital Signage Network Deployed to 155 locations Spring 2006

2. Network Objectives Create an in-store network that enhances guest experience and drives better quality sales by delivering high impact High Definition content video displays. Develop effective branding tool, by communicating differentiating value propositions. Drive incremental retail sales growth by leveraging the networks ability to communicate opportunistic retail offers. Evolve network as profit center by selling advertising time and vendor sponsored product tutorials. Build employee training & communication tool, by leveraging network interactive capabilities.

3. Offer real value Showcases retailer & partner brands Tailor to needs Expedite shopping mission Assortment Convenience Service In-store experience Price Clarify Retail Brand Identity customer Relevancy – means being famous for Vendor Brand partnerships drive perceptions

4. Align Retailer & Vendor Objectives Retailer FIN OPS DEV Vendor MKT MERCH EXEC IT TRN MKT REP MAN Messaging Funding Product Retail Network

5. Define Signage Hierarchy

6. Unified Multi-Channel Content Strategy Mar-Com On-Line Retail Play Clip

7. Create Symbiotic Network Infrastructure

8. 60 Second Spot “Product” 155 Stores 30 Days $30,000 Drive Creation Of Vendor Sponsored Tutorials

9. Leverage Vendor Advertising Support 2 x 30 Second Spots Hourly Rotation 157 Location 30 Days =$15,000

10. Branded Banner Develop Content Partnerships & Banner Ad Sales Plan Banner Ads -$5000 per minute per month

11. On-Demand Educational & Interactive Selling Tools Customer & Employee Education Tools Vendor Sponsored Communication

12. Network Rolled-out Spring 2006