The document discusses online enterprise applications and TYPO3 as a framework for building them. It provides two case studies of companies that built online applications on TYPO3 - Deutsche Qualitätssicherung, a quality assurance certifier, and Zeitungsmarketing Gesellschaft, a German newspaper marketing service. It also discusses a case study of News Direct Australia, a magazine distributor, and the benefits their TYPO3 application provided.

1. T3CON 2009 in Frankfurt Kian T. Gould, CEO at AOE media GmbH

2. Online Enterprise Applications The differencebetweenwebsitesand online applications Websites Consistmainly of frontenddevelopmentlikemarkup &templates Typicallyincludesomeextensions Focus mainly on top-down contentmanagement Are usually a presentationlayer, ratherthan an interactionlayer Online Enterprise Applications Consistmainly of backend development, webservices andconnectors Are fullyintegratedinto the IT infrastructure Generate real businessvalue on the web Replicatebusinessprocesses, reducestaffinvolvementandgeneratedirectprofit

3. Online Enterprise Applications Benefits of Online Applications? Bringing business processes from the offline world to the online world Creating real business value Integrating the client directly Integrating complex offline interactions into one online experience Increasing customer satisfaction Delivering an additional point of contact Simplifying the customer interaction Streamlining processes and cutting costs Reducing Call-Center Personal Lowering Complaint Rates Automation of business processes Freeing capacity for business development

4. TYPO3 for Online Business Applications Why TYPO3 as an Application Framework Content Management Features Pages, Records, Digital Assets Content Workflows and Processes Templatingand Rendering Engine Full Design Flexibility User Management Registration & Management Granular Permission Management User Abstraction (LDAP, ActiveDirectory) Extension Framework API-baseddevelopment Caching Framework Database Abstraction Layer MVC Architecture (Extension)

6. 2,400 employeesand 1,850 auditors

7. Integration of Microsoft Dynamics AX ERP system

8. Integration of various DMS incl. Scanviewand EASY with different sources(Europe, North America, Asia etc.)

10. System architecture DMS 1 EASY DE DMS 2 SV DE DMS 3 SV US DMS 4 EASY Asia WEB TYPO3 + MyDQS Services Metadataimportanddocumentupload DMS CacheWorkflow Engine Import client Data change ERP 1 Axapta3 DE ERP Cache Import and datavalidation Performance issues Asynchronous ERP datachanges Caching ofdocumentmetadata ERP 2 Dynamics US ERP 3 Access Asia ERP 4 Access Asia 2

12. Searchfor all documents

13. List of all audits

14. Last

15. Upcoming

16. Planned

17. Consultants contact

18. Restrictedheirarchicalview

20. Certificatesaredownloadabledepending on

21. The availablelanguage

23. Download eitherauditreportsoraudit order confirmation

25. List view (overview)

26. Table view (details)

27. Table viewofferstheoptionto

28. Update contactdata

29. Request orrevokeaccesstoMyDQS

30. Delete contact

32. 100 editors on all continents

34. Media-Buyerplanningtoolformorethan 2,000 newspapers

35. 110 databasetableswithmorethan 600,000 tariffsand media dataareusedtocalculate all information

36. Newspaper finder

38. Java baseddesktopclient Case Study – ZMG System architecture MS SQL Database Synchronizeandconvert all databaseinformationtoMySQL Identicalfunctionality MySQL Database WEB TYPO3 + AOE media MVC Framework

40. Fulltextsearch

41. Tariffsearchwithautocompletion

42. Newspaper ID (ZIS-Number)

44. Tariffsareheirarchicallysorted – upto 4 levels

47. Fulltextsearchwithautocompletionandhighlighting

49. Over 1,200 titlesfrom 250 publishers

50. Over 10,000 retailers

54. Supplyoverview

55. Sales overviewChrystalReports

57. Order andsaleshistory

58. Returns andcreditmanagement

59. Online shortageclaims (in caseofwrong/damagedsupply)

61. Online sales reports for sales and returns by State and publication

62. Retailersurveys

64. Search by magazine name and/or category

66. Search by state, postcode and suburb

67. Display of retailer addresses

69. AOE media – the TYPO3 company Who weare! Founded 1999 70 developers and consultants in 6 countries (30 in Germany) AOE media Germany was the fastest growing internet agency in 2008 More than 400 TYPO3 projects and 300 extensions Core markets are Europe, USA & Australia Close co-operation and sponsoring of TYPO3 Association, Core Teams and Core Development Head of Marketing & Fundraising