The document discusses production management and document integrity, contrasting the ADF approach with production management systems in terms of complexity, costs, and implementation duration. It emphasizes the importance of document integrity as a service quality standard and addresses the cost implications associated with acquiring production management systems. The conclusion underscores that a suitable production management system can achieve faster operational savings with lower costs compared to ADF.

1. Document IntegrityMaximize Your Benefits Through Production ManagementA presentation fromCrawford Technologies Inc.www.crawfordtech.comFollow, Like and Join us atabout.me/CrawfordTechInc

2. AgendaDefinitions & TermsThe Difference between Production Management & Document Integrity vs. “an ADF” The PROs and Cons of each approachThe Benefits of Production Management & Document Integrity have IncreasedThe Costs of Production Management & Document Integrity have DecreasedConclusion & Wrap up

3. Definitions & TermsADF “An architecture for efficiently and cost-effectively producing internal and external printed transaction documents”“To ensure lower costs, higher quality, integrity and process controls”

4. Definitions & TermsADFDefined and named by Gartner in 1995 as:Input – the data enters the ADFTransformation & Integrated Output – production onto appropriate mediaDelivery Preparation – documents are prepared for delivery to the recipientControl & Reporting – production management of the ADF - sits over the other 3 modulesThe Interfaces between the 4 modules

5. Definitions & TermsADF 2.0 (Gartner 2007) adds two new modules:Document Design and Content Integration – Business rule design & placement of all variable data & messaging componentsResponse Management – Ongoing analysis of customer behaviors to maximize customer lifetime value

6. Definition & TermsDocument Integrity:A service level quality standard that transactional document production is measured against. It specifically measures the quantity of ‘co-mingles’ and other privacy related document production errors. It is measured in %, for example, “99.5% error free of document integrity errors”. Integrity SystemA system that uses camera technology to visually inspect the physical production of transactional customer documents. It monitors, tabulates and reports on all activities to significantly reduce errors.

7. Definition & TermsPrivacy LegislationThese are the laws that have been enacted in various countries that require organizations to protect consumers identity, their personally identifiable data and their privacy – these laws encompass transactional documentsA listing of the applicable international law is included at the end of this presentationIn response, many organizations are demanding significant “proof of process” reporting and evidence that appropriate processes, best practices and appropriate controls are in place.This applies to internal operations and print service providers.The ProblemBusiness cases for acquisition, installation and operation of a Production Management system to achieve Document Integrity have often failed to receive approval. There are many reasons for this:The cost of poor document integrity has not often been fully quantifiedThe cost to acquire a Production Management system in order to achieve document integrity has historically been very expensive.The vendor fees to integrate, install and configure a Production Management system have traditionally been very expensive.

8. Definition & TermsProduction Management System manages all Production processes and achieves Document IntegrityExistingPrint StreamsInsertProduction ManagementSystemMail DeliveryArchivePrint

9. Production Management System compared to ADF

10. Production Management Systemcompared to ADF

11. Who is involved?ADF:Operations, IT Project Management, IT Developers, IT Architects, Composition Teams, Marketing, CRM team, etc.Production Management System:Operations

12. ComplexityADF:Complexity is high due the breadth of involvement from so many areas of the organizationAny time marketing is involved . . . Integration requirements across the enterpriseProduction Management System:Complexity is low due to the narrow breadth within operations and minimal IT involvementOperational staff typically can implement and deploy such a system

13. CostsADF:Expect larger up front costsExpect large vendor integration invoicesExpect large costs related to the integration across functional areas and systemSoftware upgradesInternal IT staff costs and charge backsOther system upgrades and costsProduction Management System:Much smaller up front costsSmall to no vendor integration costsLittle to No cross functional integration costs as it is all “within Operations”

14. Project Duration ADF:Expect greater than 1 year project durations, even longer than 2 yearsComplexity, agreeing on scope, agreeing on priorities and goals and cross functional interaction ALL mean longer project duration Production Management System:Expect completion in a couple of monthsComplexity is minimizedScope, goals and objectives are easily determined “within Operations”Shorter Project duration means achieving your cost reduction goals sooner

15. Privacy BreachBoth ADF & Production Management & Document Integrity achieve significant privacy breach reductions Consistent operational processes, rich proof of process reporting and tight integrity management are features of both approaches

16. CompositionADF:Includes Composition management within it’s scopeComposition provides maximum document design flexibility and can help achieve operational efficiency and transpromo goalsProduction Management & Document Integrity:

17. Does not include Composition management and integration within it’s scope

18. Can ALSO achieve strong operational efficiency and transpromo goals through document re-engineeringOperational Efficiency ExamplesAll can be achieved by strong Production Management & Document Integrity systems:Combine small jobs togetherAutomate your production re-print processesAutomatically direct jobs to the right-sized production equipment – hit their “sweet spot”Migrate to lower cost production technology such as full color ink-jet

19. What does all this mean?The goals and benefits of ADF are significant in terms of operational savings and integrated customer communicationsThe correct Production Management system can achieve operational savings quicker and with lower costsThe correct Production Management system will form the foundation for your future, full ADF

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