Cisco Webex, acquired by Cisco Systems for $3.2 billion in 2007, transformed from a static HTML-based content model to a more efficient TYPO3-enabled architecture. This transition allowed for better localization, cost-efficiency, and flexibility through improved workflows and design elements. The implementation resulted in significant time and cost savings, as highlighted by Aldo Bermudez, Web Globalization Manager at Cisco Webex.

1. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
TYPO3 at WebEx
Dewayne Debbs, IT Engineer

2. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Cisco WebEx in Short
Case Study Cisco WebEx
 Founded in February, 1995 in Santa Clara, CA
 Worldwide leader in Online Meetings, Online
Collaboration and Video Conferencing
 3.500 employees worldwide
 Acquired by Cisco Systems for 3.2 Billion USD in
March 2007
 Cisco generates a yearly revenue of 34,9 Billion
USD with a profit margin of over 25%.
 In April 2000 Cisco Systems came to fame as the
most valuable company on the planet.
( 555 Billion USD in stock value)

3. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Cisco WebEx pre-TYPO3
Case Study Cisco WebEx
 Static HTML-based content in 9 countries and
languages
 Manual translation of HTML pages
 No “language fallbacks”
 No workflows between any of the international
teams
 New design elements and page templates were
often implemented individually and not reusable.
 Large web producer team, most content changes
required sophisticated HTML knowledge
 Very high costs with no flexibility

4. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Selecting a New CMS and Vendor
Case Study Cisco WebEx
 TYPO3
LAMP based environment
Global user-base
Initial demo experience within the team
Cost-efficiency & time-to-market
 AOE media
Selected out of 11 global TYPO3 vendors
Experience with global players and sites
English-speaking team structure
Close involvement in TYPO3 development
(funding, core development, extension dev)

5. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Requirements for the new Architecture
Case Study Cisco WebEx
 Enterprise Web CMS for global maintenance of all
Cisco WebEx websites
 Direct connection to translation agencies via
import and export of XML
 Free-to-be-defined “Language-Fallbacks”
 Complex multi-level workflows through countries,
languages and teams
 Versatile design flexibilities without usage or
requirement of HTML elements
 Flash content and A/B Testing
 Static publishing to Akamai
 Search engine optimization
 Reduction of number of producers required to
maintain each site.

6. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Localization Manager
TYPO3 at Cisco WebEx

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Localization Manager
TYPO3 at Cisco WebEx
Import into
TYPO3 Workspace
(eg. China)

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Side by side Translation Preview
TYPO3 at Cisco WebEx

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Flash-driven Content
TYPO3 at Cisco WebEx

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Advanced Template Wizard
TYPO3 at Cisco WebEx

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A/B Testing and Tracking
TYPO3 at Cisco WebEx

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Additional Enterprise Features
Case Study Cisco WebEx
 Complex multi-language fallbacks in one-
tree concept down to the content element
basis
 Static publishing directly to the Akamai
Content Delivery Network
 Markup export to external applications
 Full flexibility in creating and manipulating
the generation of navigation and URLs
 Language-based Workspaces
 Template Firewall (prevents the mis-
usage of elements with wrong templates)

13. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
“The localization and fallback features that AOE media
has implemented for us within 4 weeks using TYPO3
cost my former employer 6 months and over 250.000
USD based on one of the leading proprietary Enterprise
Web Content Management Systems.”
Aldo Bermudez
Web Globalization Manager, Cisco WebEx
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13

14. © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Q and A
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