Paying for entertainment is a challenge in the Indian market. The consumption of digital content is rapidly increasing as a result of the widespread availability of smart devices and affordable pricing mobile data plans. The way Indians consume content has certainly changed since they switched from Doordarshan to Direct-to-Home (D2H) to OTT platforms. Over-the-top (OTT) consumers in India spend about 70 minutes per day on video streaming platforms, with a consumption frequency of 12.5 times per week, according to an Eros Now-KPMG survey!
This presentation includes an in-depth study of an OTT service in the Indian market. The study further explains how demand surged in the country and how key player is bullish to deliver its content and service to the consumer.
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
OTT Platforms and Their Future - Bahaa AL Zubaidi.pdfBahaa Al Zubaidi
Through this blog, Bahaa Al Zubaidi wishes to share with his audience on the basics of OTT platforms. Video streaming services have seen excellent growth during the recent pandemic when people were forced to remain at home for a long time. With more people remaining at home, OTT (over the top) platforms have become the main way to access entertainment contents. Advertisers and app developers have been devising their strategies based on this trend. Some top players in the OTT field include Netflix, HBO, Amazon and Disney.
Factors affecting online streaming service ResearchRockstarBoy1
In this day & age, the entertainment consumption habits of people are rapidly changing. The
introduction & quick adoption of streaming services/OTT platforms has completely changed the
way we consume our entertainment. Millennials, who are the target demographic of this study, are
the most sought-after customers for these OTT platforms as they are well versed with internet
usage and have disposable income which can be spent on these entertainment platforms. This study
focuses on the factors which affect the OTT choice of millennials which will in turn help the OTT
platforms in acquiring customers if they chose to work on the most important factors. The COVID19 pandemic has accelerated the adoption of these OTT services as people have had more free time
at their homes due to lockdowns. Pre & post COVID-19 behaviors of customers regarding usage
of OTT platforms has also changed dramatically, with most customers reporting increased usage.
The study talks about several important factors which affect the streaming service choice of
millennials & also talks about the impact of COVID-19 on these OTT platforms.
Hepto Technologies is one of the leading OTT App Development Companies in USA that have a dedicated team who will take your enterprise to the next level with our excellent OTT App Development Services.
This presentation includes an in-depth study of an OTT service in the Indian market. The study further explains how demand surged in the country and how key player is bullish to deliver its content and service to the consumer.
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
OTT Platforms and Their Future - Bahaa AL Zubaidi.pdfBahaa Al Zubaidi
Through this blog, Bahaa Al Zubaidi wishes to share with his audience on the basics of OTT platforms. Video streaming services have seen excellent growth during the recent pandemic when people were forced to remain at home for a long time. With more people remaining at home, OTT (over the top) platforms have become the main way to access entertainment contents. Advertisers and app developers have been devising their strategies based on this trend. Some top players in the OTT field include Netflix, HBO, Amazon and Disney.
Factors affecting online streaming service ResearchRockstarBoy1
In this day & age, the entertainment consumption habits of people are rapidly changing. The
introduction & quick adoption of streaming services/OTT platforms has completely changed the
way we consume our entertainment. Millennials, who are the target demographic of this study, are
the most sought-after customers for these OTT platforms as they are well versed with internet
usage and have disposable income which can be spent on these entertainment platforms. This study
focuses on the factors which affect the OTT choice of millennials which will in turn help the OTT
platforms in acquiring customers if they chose to work on the most important factors. The COVID19 pandemic has accelerated the adoption of these OTT services as people have had more free time
at their homes due to lockdowns. Pre & post COVID-19 behaviors of customers regarding usage
of OTT platforms has also changed dramatically, with most customers reporting increased usage.
The study talks about several important factors which affect the streaming service choice of
millennials & also talks about the impact of COVID-19 on these OTT platforms.
Hepto Technologies is one of the leading OTT App Development Companies in USA that have a dedicated team who will take your enterprise to the next level with our excellent OTT App Development Services.
OTT Platform Development Cost And Features In India.docxSuganya Mathivanan
Over-The-Top (OTT) platforms has transformed the entertainment industry, offering users a wide range of digital content anytime, anywhere. In India, the recognition of OTT platforms has skyrocketed in the latest years, fueled by means of increasing internet penetration, low cost statistics plans, and the call for personalised and on-demand content. This article targets to provide an outline of the development cost and key functions concerned in constructing an OTT platform in India.
The rise of Over-The-Top (OTT) platforms has transformed the entertainment industry, offering users a wide range of digital content anytime, anywhere. In the US, the recognition of OTT platforms has skyrocketed in the latest years, fueled by means of increasing internet penetration, low-cost statistics plans, and the call for personalized and on-demand content. This article aims to provide an outline of the OTT platform development cost and key functions concerned with constructing an OTT platform in the US. It may even spotlight some applicable data that shed light on the growth and potential of the US OTT marketplace.
What is OTT platform_ Comprehensive Guide in 2023.docxSuganya Mathivanan
In the era of digital dominance, Over-The-Top (OTT) platforms have emerged as a significant game-changer in the entertainment landscape. Offering a plethora of content at the viewer's fingertips, these platforms have redefined the way we watch movies, series, documentaries, and more. This article delves into the world of OTT platforms, discussing their definition, evolution, benefits, and impact on the entertainment industry.
The global expansion of over-the-top (OTT) services has significantly driven the growth of various streaming companies. As the demand for Smart TV app development continues to surge, newer innovations, and advancements in Internet penetration, smart TV, mobile, and 5G infrastructure, are poised to further boost the streaming marketplace, with a particular emphasis on producing original content. Nevertheless, several Smart TV app development firms in the market offer an impressive platform that engages consumers with larger screens, providing an exceptional viewing experience. Additionally, these apps offer users enhanced surround sound, resulting in favorable adoption rates, especially in the wake of the pandemic.
Creating your own Over-The-Top (OTT) platform is a comprehensive and intricate endeavor that requires careful planning, dedication, and a deep understanding of the ever-evolving landscape of digital media consumption. OTT platforms have emerged as a disruptive force in the entertainment industry, changing the way people consume video and audio content by delivering it over the Internet and circumventing traditional cable and satellite TV services. To embark on this journey successfully, you need to go beyond the basics and delve into the multifaceted aspects of building and managing your OTT platform. In this comprehensive discussion, we will explore the critical steps, offer valuable tips, and examine the latest OTT statistics and industry trends to help you navigate this dynamic landscape of online content distribution.
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
We will analyze the top 5 OTT platforms that provide reliable streaming services for video subscription businesses, focusing on important factors to consider when selecting an OTT solutions provider.
As audience preferences shift towards having control over their viewing choices, allowing them to watch content at their convenience and on various devices, the robust offerings of OTT platforms have become increasingly popular. Among these platforms, SVOD subscriptions have experienced a consistent upward trend.
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
40% Of TikTok’s India Market Captured By Homegrown AppsRedSeer
Increase in smartphone sales driven by a rising middle class, more digitalization through tech advancements such as 5G, etc. Shorter attention spans of Millennials and GenZ, Increased visibility for creators, need for entertainment, Vast vernacular libraries. Short curated videos to be the primary source of entertainment (acting as fillers during breaks between daily tasks), Social community through short-form to aid in enhancing retention. High stickiness because of the wide array of content ( Challenges, hashtags, etc), monetization opportunities will aid in enhancing stickiness. Enhanced tech engine ensures better personalization and content moderation, leading to increased daily engagement.
The OTT digital content provider for example Amazon Prime Video, Sony Liv, Zee 5, Voot, Jio platforms, Netflix,
etc. comes under subscription based content providers in which customers can watch a variety of web series, Tv
shows, sports, movies, drama, etc. In today’s scenario, the fate of these digital content providers is changing in a
positive manner because of lockdown worldwide and the closure of theatres. It led to the boom in this industry as
people had no option to go outside and watch new content and these platforms released new series and movies
which increased their revenue. In the 21st century digitalization is the new normal and it has impacted a larger
chunk of the population. An increase in reach of high-speed internet and cost effective electronic devices in the
hands of people led to an increase in purchase intention of customers when it comes to watching paid digital content.
Due to digitalization now customers want variety and fresh content in their regional language which too on demand
meaning they want to watch at the comfort of their place and without censorship and advertisement. Henceforth the
digital content providers are using this as an opportunity via developing their user interface and attractive
subscription plans.
What Are The Objectives And Strategy For Sustainable Agriculture In Indiathinkwithniche
The foundation of human civilization is agriculture. We couldn't support the large world population without it. Yet, concerns with outdated agricultural methods have caused a growth in sustainable farming and agriculture. Continue reading to find out more about sustainable farming, its main aims, and its main objectives in depth.
Know How Digital India Is Enabling Growth For Indian Economythinkwithniche
As the world recovers from the Covid-19 pandemic, India has become a bright spot on the economic horizon. During the present and the following few years, India will continue to be the largest economy with the quickest rate of growth.
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Over-The-Top (OTT) platforms has transformed the entertainment industry, offering users a wide range of digital content anytime, anywhere. In India, the recognition of OTT platforms has skyrocketed in the latest years, fueled by means of increasing internet penetration, low cost statistics plans, and the call for personalised and on-demand content. This article targets to provide an outline of the development cost and key functions concerned in constructing an OTT platform in India.
The rise of Over-The-Top (OTT) platforms has transformed the entertainment industry, offering users a wide range of digital content anytime, anywhere. In the US, the recognition of OTT platforms has skyrocketed in the latest years, fueled by means of increasing internet penetration, low-cost statistics plans, and the call for personalized and on-demand content. This article aims to provide an outline of the OTT platform development cost and key functions concerned with constructing an OTT platform in the US. It may even spotlight some applicable data that shed light on the growth and potential of the US OTT marketplace.
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In the era of digital dominance, Over-The-Top (OTT) platforms have emerged as a significant game-changer in the entertainment landscape. Offering a plethora of content at the viewer's fingertips, these platforms have redefined the way we watch movies, series, documentaries, and more. This article delves into the world of OTT platforms, discussing their definition, evolution, benefits, and impact on the entertainment industry.
The global expansion of over-the-top (OTT) services has significantly driven the growth of various streaming companies. As the demand for Smart TV app development continues to surge, newer innovations, and advancements in Internet penetration, smart TV, mobile, and 5G infrastructure, are poised to further boost the streaming marketplace, with a particular emphasis on producing original content. Nevertheless, several Smart TV app development firms in the market offer an impressive platform that engages consumers with larger screens, providing an exceptional viewing experience. Additionally, these apps offer users enhanced surround sound, resulting in favorable adoption rates, especially in the wake of the pandemic.
Creating your own Over-The-Top (OTT) platform is a comprehensive and intricate endeavor that requires careful planning, dedication, and a deep understanding of the ever-evolving landscape of digital media consumption. OTT platforms have emerged as a disruptive force in the entertainment industry, changing the way people consume video and audio content by delivering it over the Internet and circumventing traditional cable and satellite TV services. To embark on this journey successfully, you need to go beyond the basics and delve into the multifaceted aspects of building and managing your OTT platform. In this comprehensive discussion, we will explore the critical steps, offer valuable tips, and examine the latest OTT statistics and industry trends to help you navigate this dynamic landscape of online content distribution.
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
We will analyze the top 5 OTT platforms that provide reliable streaming services for video subscription businesses, focusing on important factors to consider when selecting an OTT solutions provider.
As audience preferences shift towards having control over their viewing choices, allowing them to watch content at their convenience and on various devices, the robust offerings of OTT platforms have become increasingly popular. Among these platforms, SVOD subscriptions have experienced a consistent upward trend.
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
Key themes in this section:
1. Moats for the winning play Based on learnings from global successful models, we have created a capability framework for identifying ‘emerging winners’ with proven capabilities
2. Experience on ‘emerging winners’
platforms Basis deep research on multiple aspects including personalization, user feedback and creator feedback- we have created a nuanced view of current experience on the platforms
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The OTT digital content provider for example Amazon Prime Video, Sony Liv, Zee 5, Voot, Jio platforms, Netflix,
etc. comes under subscription based content providers in which customers can watch a variety of web series, Tv
shows, sports, movies, drama, etc. In today’s scenario, the fate of these digital content providers is changing in a
positive manner because of lockdown worldwide and the closure of theatres. It led to the boom in this industry as
people had no option to go outside and watch new content and these platforms released new series and movies
which increased their revenue. In the 21st century digitalization is the new normal and it has impacted a larger
chunk of the population. An increase in reach of high-speed internet and cost effective electronic devices in the
hands of people led to an increase in purchase intention of customers when it comes to watching paid digital content.
Due to digitalization now customers want variety and fresh content in their regional language which too on demand
meaning they want to watch at the comfort of their place and without censorship and advertisement. Henceforth the
digital content providers are using this as an opportunity via developing their user interface and attractive
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2. POST HIGHLIGHT
The OTT media services market in India has doubled in size during the
last four years. Online media services provided directly to viewers are
known as over-the-top (OTT) media services. A rise in faster internet
speeds and a rise in consumer demand for a wider range of media
services, such as sports, entertainment, and movies, have occurred at
the same time as its global spread.
In many countries, particularly in the West, OTT has replaced traditional
TV broadcasters as the main source of screen-based entertainment.
These services have replaced scheduled broadcasts with on-demand
content. India increased the cap on Foreign Direct Investment (FDI) from
74% to 100% for the media and entertainment sector in the meantime.
In this blog, we will be Exploring The Booming OTT Industry In India -
Challenges And Opportunities.
3. CONTINUE READING..
Paying for entertainment is a challenge in the Indian market. The consumption of digital
content is rapidly increasing as a result of the widespread availability of smart devices and
affordable pricing mobile data plans. The way Indians consume content has certainly changed
since they switched from Doordarshan to Direct-to-Home (D2H) to OTT platforms. Over-the-
top (OTT) consumers in India spend about 70 minutes per day on video streaming
platforms, with a consumption frequency of 12.5 times per week, according to an Eros Now-
KPMG survey!
In this article, we look into the consistent changes that OTT is making to the dynamics of
the Indian media and entertainment industry.
Exploring The Booming OTT Industry In India - Challenges And Opportunities
The definition of OTT
"Over-the-top" refers to going above and beyond streaming on social networks and YouTube.
Yes, OTT is streaming. On computers, smartphones, and other OTT devices, this content can be
streamed. But "premium" makes a difference. Delivered online are high-quality experiences and
content.
What distinguishes OTT from TV?
While TV requires a cable subscription or an antenna, OTT material is directly delivered over the
Internet and is paid for by consumers. An important advantage over traditional TV programming
is that consumers can stream OTT content whenever and wherever they want.
4. Origin of OTT Platforms in India
Over-the-top, or OTT, refers to content that is provided in addition to
cable networks or YouTube. Reliance Entertainment introduced BIGFlix,
the country's first independent OTT platform, in 2008.
The first OTT mobile app in India was released in 2010 by Gurugram-
based Digivive under the name nexGTv. It provides on-demand and live
TV. In 2013 and 2014, nexGTV was the first app to live stream Indian
Premier League matches on mobile devices. Following its 2015
acquisition of the rights to stream the IPL live, Hotstar has experienced
significant growth in India.
SonyLiv and DittoTV (Zee) both enjoyed significant growth in India when
they first entered the market there in 2013. DittoTV was a platform that
combined content from many media networks, such as Star, Sony,
Viacom, Zee, etc.
Currently, there are about 46 companies in India that offer over-the-top
media services and online content delivery.
How large is the Indian OTT market?
The rapid growth of video cassette recorders and players (VCRs/VCPs) in
the 1980s disrupted the conventional methods of watching movies.
However, the growth of multiplexes in major cities in the early 2000s had
already done away with single screens and the DVD industry. Multiplexes
are currently suffering as a result of the emergence of OTT platforms.
5. The Indian OTT streaming video industry is currently in its second development phase, with
total revenues expected to reach $3 billion in 2022, according to a survey done by Media
Partners Asia (MPA). 7-9% of the revenue and market share of the entertainment business are
currently controlled by OTT. The business is expanding quickly and steadily, with over 40 players
providing original content in all languages. Currently, India has about 45 million OTT customers.
By the end of 2023, this number is anticipated to reach 50 million.
The OTT market is anticipated to develop from 2,590 crores in 2018 to a $12,000 crore sector by
2023 at a compound annual growth rate of 36%.
Also Read: 12 Best Free online Movie Streaming Apps To Checkout In 2023
Reasons for OTT Platforms' Fast Growth
The huge popularity of OTT in India has been largely attributed to the quick adoption and
growth of internet infrastructure. These features allow OTT services to bypass traditional
distribution and media networks and provide content directly to viewers.
Due to the Covid-19 pandemic, which kept people inside their homes, OTT platforms were more
popular and accepted. People have used it to get over boredom.
OTT platforms offer more than simply mobile media viewing options. For a fair price, one can
access ad-free services and download videos in a variety of languages to watch them offline on
their devices.
Many movies and TV shows can be watched on streaming services before they are broadcast on
television. It is the ideal venue for newcomers who are passionate about movies or web series
to amplify their passion.
6. To build a loyal following and subscription base, OTT platform operators must offer a seamless
viewing experience across a variety of devices. The multi-screen OTT experience is another
important element that has helped the streaming industry's customer base continue to expand.
Fresh and high-quality content People are drawn to these platforms because they are sick of the
traditional Indian TV serials, which run on for what seems like eternity.
OTT offers chances for producers and artists who had lost their prominence as a result of
changes in entertainment or movie. Many people have regained their prominence.
Challenges with OTT Platforms
For OTT platforms, the two biggest problems are security and privacy. Users' sign-in or search
history data maintained on their platforms shouldn't be used for illegal purposes.
Another problem with OTT services is that they are not censored. There are several types of
inappropriate content that kids can encounter. Poor internet connections will prevent users
from having a smooth viewing experience.
Due to the wide variety of content offered by OTT platforms, viewers may easily become
addicted, leading to a reduced social life. Another significant problem with OTT platforms'
profitability is password sharing.
7. Piracy is costing OTT providers up to 30% of their annual income as more users utilise digital
platforms to stream content. As soon as they are released in OTT, these unauthorized websites
offer a variety of digital entertainment.
For viewers, the ad-free content offered by OTT services is a major plus. This, however, seems to
be changing as Netflix now seeks to incorporate advertisements to increase revenue. Because
they are paying for premium services and will be unable to avoid advertisements, this will be
problematic for viewers.
Different OTT Platforms in India
There are now many OTT service possibilities available to Indians. The well-known OTT providers
include Netflix, Amazon Prime Video, Disney+ Hotstar, ALTBalaji, Zee 5, Aha, Voot, SonyLIV,
Viu, Hoichoi, etc. All of these platforms have different subscription options and device
compatibility.
Despite the dominance of Hotstar and Amazon Prime Video in the OTT space, aggregated OTT
providers like TATA Play Binge have experienced exponential development. More than 16 apps,
including Disney+ Hotstar, MX Player, Voot, Zee5, and SonyLIV, are accessible through it. The
dominance of Netflix and Amazon Prime could be threatened by the mergers of ZEEL and Sony,
Jio Cinema OTT, and Viacom 18 Media.
Future of Indian OTT Platforms
One of India's industries with the quickest growth is media and entertainment. However, it can
be challenging to stay up with shifting consumer demands and changing content trends.
8. The likelihood of consumers watching a variety of information whenever and wherever they
choose has increased. In a survey conducted by Ascent Group India, 68.9% of customers said
they preferred watching OTT content over more conventional forms of entertainment. As a
result of people choosing to stay at home during the pandemic, OTT platform usage increased.
OTT platforms have increased their user base because of their fantastic marketing strategies.
India's diversity offers sufficient opportunity for nearly every current OTT player as well as those
looking to break into a sector other than entertainment. Because of this, traditional content
producers and platforms are steadily dying off while OTT platforms are only getting started.
It will be interesting to see how OTT platforms adapt to the changing demands and behaviors of
consumers and whether they too go through a slowdown.
What OTT platforms have you registered with?
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