This document discusses prototyping and its role in the innovation process. It describes how the Copenhagen Institute of Interaction Design uses prototyping to gain insights into what is not yet known, rather than waiting until enough is known. Different levels of prototype fidelity are explored, from low-fidelity paper prototypes to validate concepts to mixed and high fidelity prototypes. The value of 3D printing for enabling experience prototyping is highlighted through several case studies. The document argues that prototypes help resolve issues with the "fourth dimension" of experience.

1. PROTOTYPING THE
FOURTH DIMENSION
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
PROTOTYPING, FIDELITY AND THE INNOVATION PROCESS
John Lynch
j.lynch@ciid.dk
@johnlync
12th July 2013

2. COPENHAGEN
INSTITUTE OF
INTERACTION
DESIGN
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

3. To design beautiful experiences, which are people-
centred and business-focused.
To be a place for new thinking in design, technology,
and prototyping.
To create value through education, research, and
consultancy services.
OUR VISION
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

4. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
STRUCTURE
CONSULTING
Private & Public Sector Companies
RESEARCH
Private & Public Research Institutions
EDUCATION
The Interaction Design Programme
Summer Schools
Continuous Learning
External Teaching

5. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
PROTOTYPING AS PART OF YOUR PROCESS

6. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
In traditional design you prototype when you know enough.
PROTOTYPING AS PART OF THE DESIGN PROCESS

7. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
In traditional design you prototype when you know enough.
At CIID we prototype to find out what we don’t already know.
PROTOTYPING AS PART OF THE DESIGN PROCESS

8. ConceptsPeople
Research
Scenarios Prototypes
PROTOTYPING AS PART OF THE DESIGN PROCESS

9. ConceptsPeople
Research
Scenarios Prototypes
PROTOTYPING AS PART OF THE DESIGN PROCESS

10. Look & Feel
Behaviours & Experiences
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
THE FOURTH DIMENSION

11. PROTOTYPING THE FOURTH DIMENSION
EXPERIENCE - THE FOURTH DIMENSION
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

12. The gaps, the questions the unsolved problems in your prototypes are
the key to resolving issues with the fourth dimension.
PROTOTYPING THE FOURTH DIMENSION
EXPERIENCE - THE FOURTH DIMENSION
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

13. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
PROTOTYPE FIDELITY AND CREATIVE POSSIBILITIES

14. no fidelity high fidelitylow fidelity
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
FIDELITY IN PROTOTYPING

15. project time
EVOLVE VALIDATE
# of ideas
prototype drives concept concept drives prototypes
INSPIRE
A FRAMEWORK FOR PROTOTYPING
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

16. Paper prototype of a typical form-filling screen Paper prototype of a tabs-based design
Typical set-up of the usability laboratory for a test session
with a paper prototype
User test of a low-fidelity paper prototype of a website

17. User test of a high-fidelity paper prototype of a homepage.User test of a paper prototype of a device-based interaction
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

18. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

19. project time
EVOLVE VALIDATE
# of ideas
prototype drives concept concept drives prototypes
INSPIRE
TUNING FIDELITY FOR CONCEPT DEVELOPMENT
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

20. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
MIXED FIDELITY EXPERIENCE PROTOTYPING
Video cannot be published online.

21. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
3D PRINTING AS A PROTOTYPING TOOL

22. 3D PRINTING AS A PROTOTYPING TOOL
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

23. CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
FRUIT FLIP - 3D PRINTING ENABLING EXPERIENCE PROTOTYPING
Find video at: https://vimeo.com/25588295

24. FRUIT FLIP - 3D PRINTING ENABLING EXPERIENCE PROTOTYPING
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

25. FRUIT FLIP - 3D PRINTING ENABLING EXPERIENCE PROTOTYPING
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

26. LOCI - 3D PRINTING INSPIRES NEW EXPERIENCE POSSIBILITIES
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

27. LOCI - 3D PRINTING INSPIRES NEW EXPERIENCE POSSIBILITIES
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Find video at: https://vimeo.com/64390930

28. CONTINUUM - 3D PRINTING AS THE PRODUCT EXPERIENCE
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

29. N12 BIKINI - 3D PRINTING AS THE PRODUCT EXPERIENCE
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Find video at: https://vimeo.com/24435512

30. N12 BIKINI - 3D PRINTING AS THE PRODUCT EXPERIENCE
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY

31. WRAP UP - THE FOURTH DIMENSION
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
The gaps, the questions the unsolved problems in your prototypes are
the key to resolving issues with the fourth dimension - the experience.
3D printing is among the powerful tools that can help find the answers
to those issues.

32. TAK - THANK YOU
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
FEATURED WORK:
CPH With You - Daim Yoon, Mette Lyckegaard,
John Lynch
Fruit Flip - Marco Triverio, Harikrishnan
Gopalakrishnan, Mac Oosthuizen
Loci - Andrew Spitz (soundplusdesign.com)
N12 Bikini - Continuum (continuum.com)
KEEP IN TOUCH:
John Lynch
j.lynch@ciid.dk
@johnlync