The document discusses Design Thinking and how it can be used to create innovative interfaces. It describes Design Thinking as a human-centered design process that starts with empathy, defines problems from the user's point of view, generates many ideas, builds prototypes, and tests ideas with users through an iterative process. The goal is to develop solutions that are viable, desirable, and feasible for users.

1. C R E A T I N G I N N O V A T I V E
I N T E R F A C E S U S I N G
D E S I G N T H I N K I N G
Demian Borba
Design Thinker, Developer Evangelist
@demianborba

2. • Graduated in Industrial Design (CEFET-PR)
• Graduated in Computer Science (UFAL)
• Crazy about Design, UX, Business and Technology
• Former Professor at University of California San Diego (UCSD)
• Working with Interactive Media for over 15 years
• Founder of Action Creations, interactive agency in California
• Developer Evangelist, 90% #upintheair (Americas+Asia+Europe)
• Created the Tech Centers in Universities
• Created the project Design Thinking Now
A B O U T
M E

4. dborba.com html5test.com

5. www.phonegapbootcamp.io

6. D E S I G N
T H I N K I N G

7. Experience Design Thinking in 20 hours and
learn how to bring innovation to your company.

8. A M A Z I N G U X
F I C T I O N

13. R E A L I T Y

20. H O W C A N W E
I N N O V A T E ?

21. I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIONS
CONTINUOUS
IMPROVEMENT

22. W A T E R F A L L
REQUIREMENTS
DESIGN
IMPLEMENTATION
VERIFICATION
MAINTENANCE
?

23. S C R U M ?

24. D E S I G N
T H I N K I N G

27. E N D R E S U L T
V I A B I L I T Y
Capable of becoming actual, useful, practicable
Business
D E S I R A B I L I T Y
The quality of being desirable
Human Values
F E A S I B I L I T Y
The state or degree of being easily or conveniently done
Technology

28. T E A M
Science!
Medicine!
Engineering!
Administration!
Design!
...

30. C H A L L E N G E
Desenvolver uma embalagem que crie
uma excelente experiência para
o consumidor das películas ToNails.
D E S I G N

31. E M P A T H Y

36. OBSERVE
INTERVIEW
EXPERIENCE

37. E X T R E M E
U S E R S
Source: Design Thinking Bootcamp (IntoActions 2013)

38. Source: Design Thinking Bootcamp (IntoActions 2013)

39. C U R I O U S
K I D

43. D E F I N E
PoV = persona + need + insight

44. I N N O V A T I O N
TECHNOLOGY R&D
(PRODUCTS, PROCESSES)
INNOVATION
FUNNEL
INNOVATION
MANAGEMENT
PROBLEM
SOLVING
SUGGESTIONS
CONTINUOUS
IMPROVEMENT

45. H U M A N C E N T E R E D
D E S I G N
PROBLEM
DEFINITION
TONS OF INNOVATION
OPPORTUNITIES
PROBLEM
SOLVING
COMPETITIVE
ADVANTAGE
+ =
INNOVATION STARTS AND ENDS WITH PEOPLE
PoV = user + needs + insight

46. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING
N E E D S I N S I G H T S+
Needs + Insights = Meaningful Challenge

47. [ persona ] needs [ need ]
because [ insight ]
PERSONA + NEED + INSIGHT
emotions
depth
surprise
interview findings
observations
contradictions
can be used in the solution
F O R M U L A

52. I D E A T E
QUANTITY, not quality

58. P R O T O T Y P E
“Fail often to succeed sooner.” - IDEO

59. time spent on a project
costformistakes/changes
PROTOTYPE
fail & learn here
TOO LATE

61. EXTREME PROTOTYPING

67. T E S T

68. T E S T
LET PEOPLE USE YOUR PROTOTYPES
EXPERIMENT TO FIND BALANCE
OBSERVE THE EXPERIENCE (FILM IT)
SHORT VIDEO DEMOS
CONNECT WITH YOUR USERS
DON’T FALL IN LOVE WITH IDEAS

69. T R U S T
T H E
P R O C E S S

70. T R U S T
T H E
P R O C E S S

76. #1
INTRO
#2
#3
#4
#5
#6
www.designthinkingnow.com

78. W H A T A R E Y O U
W A I T I N G F O R ?

79. M U I T O
O B R I G A D O
Demian Borba
Design Thinker, Developer Evangelist
@demianborba