Business Model Innovation Lab



Four New Opportunities that require new
Business Models for the Life Science Industry
and Implications for Your Industry




                                                p. 1
The 4 Uncontrollable Drivers of Innovation



  Competition                        Customers/
                                     Consumers




  Technology                        Regulation
Millipore History


       $Bn/yr




   3
In Pursuit of Breakthrough Innovation
                            Funding
                          Breakthrough


                                          Envisioned
                                            Future
Diagnostic



                                           October

              Alignment



                                          Opportunities


                                         White Space

                                            October
The Case for Breakthrough Innovation


  Executing on breakthrough innovation is critical to the long-term
   relevance of EMD Millipore to our customers. Breakthrough
   innovation will help drive profitable revenue growth above market
   rates, making us attractive as an employer and as an investment
   and more valuable for our customers


  The initiative focused on breakthrough innovation only. Breakthrough
   Innovation generally involves new business model.
 (Continued focus on actions that sustain the business as well as incremental
 innovations remain very important.)



  Company-wide alignment around the terminology of innovation is
   critical.
Innovation Sweet Spot

Corporate Will                                           Marketplace
(Strategic Agenda)                                       Opportunities
                                                         (Emerging Trends
                                                         & Unmet Needs)




                      Strategic Competencies
                     (Assets, Resources, Technologies)

   p. 7
This is even harder with a fuzzy, changing
and disconnected system.
Finding Your New Growth Platforms in the
Sweet Spot
                 Why                     What/Where
            Executive Leadership         Deep Market Exploration




                                   How
                          Competency Analysis
Millipore Future Pull Program Flow
Future Pull
 Together, we
  identified 7
  Future View
  Scenarios that
  will change our
  world
                    SR1: R&D spending is
                      becoming a global
                    investment regardless
                     of the funding center
                         and a negative
                      balance of trade for
                            the U.S.
So What?



1. If this is our world in                        3. And what are the
the future…                                       opportunities for growth
                                                  this indicates?
                                                       Opportunity 1
                                  Implications
        Envisioned Future           for our              Opportunity 2
                                   business?                Opportunity 3
              PW
                                                               Opportunity 4
   IB
                            2. Then who must we
                                                                  Opportunity 5
                G
                            be to succeed?
                            (Envisioned Future)
Finding Your New Growth Platforms in the
Sweet Spot
                 Why                     What/Where
            Executive Leadership         Deep Market Exploration




                                   How
                          Competency Analysis
A Proven 5-Phased Innovation Process


                                    1.
                                Direction


                  5.                                    2.
            Implementation                       Discovery




                          4.                   3.
                       Incubation           Invention
Kickoff &
                                                                               Training
Market exploration is a
data intensive journey.                   Future Pull                                     FileFacts™ &
                                                                                           Mind Mining


                                                                                            Expert Tease™
                                                              Focal Areas &
                                                  1.           Project Plan
                                            Direction
                                                                                                     40+
                                                                                              Lab Crawls
                              5.                                       2.
                   Implementation                               Discovery
                                                                                                  Weekly
                                                                                                War Room
                                                                   Nuggets

                                                                                             TechMax™
                                       4.                     3.
                 Vetted
                                   Incubation              Invention
             Business Plans


                                                Business
                                                 Visions
                                                                                             Nuggetizing™
…and you need a process for synthesizing to high
level concepts.

                        …AHA!




        Information    Insights       Nuggets


                      “I Wish….”




                                        Testable
                                       Consumer
        Nuggets        Wishes          Concepts
   16
Finding Your New Growth Platforms in the
Sweet Spot
                 Why                     What/Where
            Executive Leadership         Deep Market Exploration




                                   How
                          Competency Analysis
Competencies Framework




                         p. 18
With well defined and supported business
visions, we begun the process of building
           something really new.



                    Platform 1      Platform 2    Platform 3   Platform 4


                    Future
                                      New Technology 1
                                      New Technology 2

                                      New Competency 1
                                       New Competency 3
                                       New Competency
                                   Current       Current
                    Today        Technologies Competencies
  19
Breakthrough Innovation Requires New Skills…
      so what did we learn along the way?


  Innovation Thinking, Culture and                  Market Discovery and Business
      Leadership                                       Invention
1.     4 Drivers of Innovation                    1.    War Room
2.     Innovation Sweet Spot and Corporate        2.    War Games
       Will
                                                  3.    “Trend Scouting” / Lab Crawls/ Expertease/
3.     Aligning the Organization                        Tech Max/ Future Foresight
4.     9 Critical Success factors of Innovation
                                                  4.    Mind Mapping and Connection Making
5.     “Designing” an Innovation Team
                                                  5.    Mind Mining for Insights
6.     “Skate to the Puck”
                                                  6.    Info, Info, Info → INSIGHTS →NUGGETS
7.     Open Minded Evaluation (OME)
                                                  7.    Competency mapping
8.     “Championed Teamwork”
                                                  8.    Opportunity Space and Ownable
9.     Dynamic Innovation Organization                  Whitespace
10.  Communication, Communication,                9.    Business Model Invention, Concepts,
     Communication                                      Visions and Mapping, Platforms
       20                                         10.  External Sounding Boards
Take Aways


  The importance of business model innovation even when
   business is good
  Finding Your Innovation Sweet Spot

Business Model Innovation | Lynch

  • 1.
    Business Model InnovationLab Four New Opportunities that require new Business Models for the Life Science Industry and Implications for Your Industry p. 1
  • 2.
    The 4 UncontrollableDrivers of Innovation Competition Customers/ Consumers Technology Regulation
  • 3.
  • 5.
    In Pursuit ofBreakthrough Innovation Funding Breakthrough Envisioned Future Diagnostic October Alignment Opportunities White Space October
  • 6.
    The Case forBreakthrough Innovation   Executing on breakthrough innovation is critical to the long-term relevance of EMD Millipore to our customers. Breakthrough innovation will help drive profitable revenue growth above market rates, making us attractive as an employer and as an investment and more valuable for our customers   The initiative focused on breakthrough innovation only. Breakthrough Innovation generally involves new business model. (Continued focus on actions that sustain the business as well as incremental innovations remain very important.)   Company-wide alignment around the terminology of innovation is critical.
  • 7.
    Innovation Sweet Spot CorporateWill Marketplace (Strategic Agenda) Opportunities (Emerging Trends & Unmet Needs) Strategic Competencies (Assets, Resources, Technologies) p. 7
  • 8.
    This is evenharder with a fuzzy, changing and disconnected system.
  • 9.
    Finding Your NewGrowth Platforms in the Sweet Spot Why What/Where Executive Leadership Deep Market Exploration How Competency Analysis
  • 10.
  • 11.
    Future Pull  Together, we identified 7 Future View Scenarios that will change our world SR1: R&D spending is becoming a global investment regardless of the funding center and a negative balance of trade for the U.S.
  • 12.
    So What? 1. Ifthis is our world in 3. And what are the the future… opportunities for growth this indicates? Opportunity 1 Implications Envisioned Future for our Opportunity 2 business? Opportunity 3 PW Opportunity 4 IB 2. Then who must we Opportunity 5 G be to succeed? (Envisioned Future)
  • 13.
    Finding Your NewGrowth Platforms in the Sweet Spot Why What/Where Executive Leadership Deep Market Exploration How Competency Analysis
  • 14.
    A Proven 5-PhasedInnovation Process 1. Direction 5. 2. Implementation Discovery 4. 3. Incubation Invention
  • 15.
    Kickoff & Training Market exploration is a data intensive journey. Future Pull FileFacts™ & Mind Mining Expert Tease™ Focal Areas & 1. Project Plan Direction 40+ Lab Crawls 5. 2. Implementation Discovery Weekly War Room Nuggets TechMax™ 4. 3. Vetted Incubation Invention Business Plans Business Visions Nuggetizing™
  • 16.
    …and you needa process for synthesizing to high level concepts. …AHA! Information Insights Nuggets “I Wish….” Testable Consumer Nuggets Wishes Concepts 16
  • 17.
    Finding Your NewGrowth Platforms in the Sweet Spot Why What/Where Executive Leadership Deep Market Exploration How Competency Analysis
  • 18.
  • 19.
    With well definedand supported business visions, we begun the process of building something really new. Platform 1 Platform 2 Platform 3 Platform 4 Future New Technology 1 New Technology 2 New Competency 1 New Competency 3 New Competency Current Current Today Technologies Competencies 19
  • 20.
    Breakthrough Innovation RequiresNew Skills… so what did we learn along the way? Innovation Thinking, Culture and Market Discovery and Business Leadership Invention 1.  4 Drivers of Innovation 1.  War Room 2.  Innovation Sweet Spot and Corporate 2.  War Games Will 3.  “Trend Scouting” / Lab Crawls/ Expertease/ 3.  Aligning the Organization Tech Max/ Future Foresight 4.  9 Critical Success factors of Innovation 4.  Mind Mapping and Connection Making 5.  “Designing” an Innovation Team 5.  Mind Mining for Insights 6.  “Skate to the Puck” 6.  Info, Info, Info → INSIGHTS →NUGGETS 7.  Open Minded Evaluation (OME) 7.  Competency mapping 8.  “Championed Teamwork” 8.  Opportunity Space and Ownable 9.  Dynamic Innovation Organization Whitespace 10.  Communication, Communication, 9.  Business Model Invention, Concepts, Communication Visions and Mapping, Platforms 20 10.  External Sounding Boards
  • 21.
    Take Aways   Theimportance of business model innovation even when business is good   Finding Your Innovation Sweet Spot