Andy Kirk's Webinar for Tableau (July 2016)Andy Kirk
These are the slides from the talk given by Andy Kirk (@visualisingdata) on a webinar hosted by Tableau Software on 20th July 2016. The title is 'Bringing Method to the Madness' and concerns a demonstration of a data visualisation design workflow.
When a software development company couldn’t understand why attorneys weren’t happier with their new document submission software researchers were called in to figure it out. Using a combination of in-context research and a lab-based Kano Method study we identified key misunderstandings and shortfalls in the offering, ultimately inspiring the development team to call for more exposure to users in future projects.
Andy Kirk's Webinar for Tableau (July 2016)Andy Kirk
These are the slides from the talk given by Andy Kirk (@visualisingdata) on a webinar hosted by Tableau Software on 20th July 2016. The title is 'Bringing Method to the Madness' and concerns a demonstration of a data visualisation design workflow.
When a software development company couldn’t understand why attorneys weren’t happier with their new document submission software researchers were called in to figure it out. Using a combination of in-context research and a lab-based Kano Method study we identified key misunderstandings and shortfalls in the offering, ultimately inspiring the development team to call for more exposure to users in future projects.
Ethnography in Software Design *UPDATED for Big Design 2015*Kelly Moran
An updated, refreshed version of the talk I gave in Poland, this is the 2015 Big Design slide deck of "Ethnography in Software Design: An Anthropologist's Point of View."
Video available: http://www.designforcontext.com/insights/simplicity-web-application-design
Simplicity is one of the most important principles of design. It has been a pillar of design thinking for a very long time -- long before the advent of human factors, usability, and user experience. But, realistically, simplicity isn’t always simple. Commercial software, enterprise applications, software as a service (SaaS), and other highly interactive applications often have no choice but to do a great number of things, because they support a range of real world tasks, some of which are complex.
In this UXPA 2015 presentation, we discuss what to try when removing functionality or features isn’t an option. We provide practical questions to ask when deciding whether and how to simplify an application. And we summarize proven design techniques to use when simplifying applications, illustrated with examples from real projects.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
There’s a startup product metaphor that bugs me. Your product is a rocket, and if your targeting at launch is 1% off — you miss the moon by 4,000 miles! The thing is products, rockets and targeting don’t work that way. I have resorted to a cartoon to explain. This cartoon complements a longer post on LinkedIn on Continuous Alignment of Product Management. https://www.linkedin.com/pulse/continuous-alignment-product-management-ross-mayfield
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
Setting Course: Design Research to Experience RoadmapJason Ulaszek
Presented by Jason Ulaszek and Brian Winters at Interactions '13 on January 28th, 2013.
Have you ever been enlisted by your company or client to create a consumer “vision” for the evolution of their product or service? As design-thinking principles and activities continue to become centerstage in transforming business models, creating new products and services to meet consumer and market demand, we'll be counted on to leverage our skill to help inform business direction.
So, how do you do it?
Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success.
In this session you'll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you'll look like a freakin' rockstar in your company doing it.
Jon Mann and I conducted kinetic brainstorming workshop at APDF. We were asked to combine our view with five other design leaders representing four design firms; Gavin Kelly, Rob Girling, Steve Portigal and Scott MacInnes.
Ved at indbygge teknologi direkte i produkter og services opstår nye muligheder for forretning og nye muligheder for at tilbyde kunderne ekstra værdi. Vi gennemgår, hvordan du identificerer relevante muligheder for din virksomhed - og hvordan du implementerer dem i praksis.
Tete Mensa-Annan, chefarkitekt, Microsoft
Ethnography in Software Design *UPDATED for Big Design 2015*Kelly Moran
An updated, refreshed version of the talk I gave in Poland, this is the 2015 Big Design slide deck of "Ethnography in Software Design: An Anthropologist's Point of View."
Video available: http://www.designforcontext.com/insights/simplicity-web-application-design
Simplicity is one of the most important principles of design. It has been a pillar of design thinking for a very long time -- long before the advent of human factors, usability, and user experience. But, realistically, simplicity isn’t always simple. Commercial software, enterprise applications, software as a service (SaaS), and other highly interactive applications often have no choice but to do a great number of things, because they support a range of real world tasks, some of which are complex.
In this UXPA 2015 presentation, we discuss what to try when removing functionality or features isn’t an option. We provide practical questions to ask when deciding whether and how to simplify an application. And we summarize proven design techniques to use when simplifying applications, illustrated with examples from real projects.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
There’s a startup product metaphor that bugs me. Your product is a rocket, and if your targeting at launch is 1% off — you miss the moon by 4,000 miles! The thing is products, rockets and targeting don’t work that way. I have resorted to a cartoon to explain. This cartoon complements a longer post on LinkedIn on Continuous Alignment of Product Management. https://www.linkedin.com/pulse/continuous-alignment-product-management-ross-mayfield
This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com
Setting Course: Design Research to Experience RoadmapJason Ulaszek
Presented by Jason Ulaszek and Brian Winters at Interactions '13 on January 28th, 2013.
Have you ever been enlisted by your company or client to create a consumer “vision” for the evolution of their product or service? As design-thinking principles and activities continue to become centerstage in transforming business models, creating new products and services to meet consumer and market demand, we'll be counted on to leverage our skill to help inform business direction.
So, how do you do it?
Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success.
In this session you'll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you'll look like a freakin' rockstar in your company doing it.
Jon Mann and I conducted kinetic brainstorming workshop at APDF. We were asked to combine our view with five other design leaders representing four design firms; Gavin Kelly, Rob Girling, Steve Portigal and Scott MacInnes.
Ved at indbygge teknologi direkte i produkter og services opstår nye muligheder for forretning og nye muligheder for at tilbyde kunderne ekstra værdi. Vi gennemgår, hvordan du identificerer relevante muligheder for din virksomhed - og hvordan du implementerer dem i praksis.
Tete Mensa-Annan, chefarkitekt, Microsoft
My key tips and tricks for using AI in Discovery phase in the Double Diamond process.
This was presented in a casual after-work session for Turku Design community in May 2023.
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...Joe Lamantia
After Oracle acquired Endeca, we all had to figure out what to do next. This case study describes building a learning-driven strategy capability to guide an adventurous product development group focused on the new domains of big data analytics and machine intelligence. I’ll share the outcomes of our efforts to launch new products chartered directly around customer experience value; outline the methods, tools, and perspectives that powered product discovery and strategic planning; share a framework and patterns for identifying and understanding emerging domains; and review the application of this toolkit to new situations.
OpenFutures – an Operating system for Future Centers
In May 2006, fourteen innovation experts started a unique two-year exploration tour in which they explored Future Centers and other future-oriented collaborative working environments. They visited, experienced, analyzed and prototyped over thirty Future Centers in the Netherlands, Sweden, Denmark, Finland, the United Kingdom, Italy, Israel, and elsewhere.
The explorers were part of the OpenFutures project, which was funded by the European Commission. They were drawn from a broad range of backgrounds, including the research and development of innovation methods and spaces, theoretical and scientific research, societal and business entrepreneurship, and the actual planning and management of Future Centers.
This book OpenFutures – an Operating System for Future Centers summarizes their findings. It provides insights into why Future Centers are set up, what their fundamental operating principles are, how they are planned, run, and managed, and how they create impact. The insights, stories, knowledge recipes and recommended tips are organized across four perspectives: the organizational, methodological, physical, and technological. It is a highly visual document, with artwork created especially for the book to enrich and underscore the presentation of the many different concepts that make up the art and practice of Future Centers.
The book is a useful resource for people planning to launch a Future Center or other type of innovation laboratory, for people who currently operate one and want to renew and transform it, or simply for those intent on adding a touch of 'future orientation' to their everyday working environments.
In this portfolio you will find a broad range of design work I have completed over the last several years. The work shown includes personal sketches, design management diagrams, strategy work, graphic design, and architecture work.
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
Delight 2013 | Secrets of the UX Team of OneDelight Summit
Leah Buley of Intuit shares advice for UX practitioners looking to get buy in around delightful experience design.
Originally presented at Delight 2013, Oct. 7-8, 2013. http://delight.us/conference
Top 3 Ways to use your UX Team for Product OwnersJeremy Johnson
You have a UX team, now what? Jeremy goes over the top 3 ways you, as a product owner should be using your UX team, along with insights into the User Experience process.
This talk was given at the North Dallas Agile Meetup on 4/12/17
Plan, Adapt, Emerge: Unthinkable keynote to the Arts Marketing Associationlifestooshorter
Justin Spooner & Matthew Shorter from Unthinkable were invited to give the keynote speech to the Arts Marketing Association's Digital Day on 22 November 2012. They invited us to speak about content strategy, and we took the opportunity to outline our thoughts about the balance between planning, adaptation and allowing room for emergence in the creation of digital strategies. These slides will make sense as an aide-memoire to those who were present, and we hope to supplement them in the near future with notes that will make sense of them to everyone else.
The Intersection of Digital Transformation, Innovation and Customer ExperienceSkookum
Jason will discusses how companies can empower their product teams to help guide the digital transformation to enable innovation while staying grounded in delivering an excellent end-to-end customer experience.
This session will help you discover:
- Where the opportunity is in CX.
- Things companies can do right, things to stop doing wrong and how to create the connective tissue.
- Tools for approaching the opportunity landscape.
- Picking the right tool to get a complete view of the user.
- How good CX understanding can prioritize digital transformation and innovation
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Jason Rome is the Director of Digital Strategy & Customer Experience at Skookum. Jason and his team work with some of the most recognized Fortune 500's in the US, across many industries. The Digital Strategy & Customer Experience team helps organizations with customer persona and empathy research (internal and external), journey mapping, UX/UI design, rapid prototyping, and overall product strategy. Skookum works with companies both large and small and their mantra is to Train and Leave you Better.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
6. EXPERIENCE IS STRUCTURALLY DETERMINISTIC every company delivers the customer experience that is organized to deliver. IVR Phone service THE CUSTOMER WORLD The welcome letter The physical store In-store service The statements Channel Website Direct mailing The buying process Cashiers Account Manager TV ads EXPERIENCE IS NOT JUST PRACTICAL it is also emotional, and sometimes even irrational. THINKING EXPERIENCE
7.
8. THE STRUCTURE OF CUSTOMER EXPERIENCE THE CUSTOMER WORLD IVR Retail store E-Mail Statements Channel Direct Mail Website Credit card Bilboards Applications Acct. Mgr. TV Ads Day To Day Experiences Expectations & Needs THE BUSINESS WORLD Technology & Infrastructure Organizational Culture
11. Declare Innovation Intent 1 Develop Insights 5 Explore Concepts 6 Make Roadmaps 7 Stage Experiences 8 People 2 Technology 3 Business 4 Visioning Discovering Analyzing Synthesizing Realizing WORKING PROCESS
12. Declare Innovation Intent 1 Develop Insights 5 Explore Concepts 6 Make Roadmaps 7 Stage Experiences 8 People 2 Technology 3 Business 4 Visioning Discovering Analyzing Synthesizing Realizing PROCESS IS NON-LINEAR
13. Declare Innovation Intent 1 Develop Insights 5 Explore Concepts 6 Make Roadmaps 7 Stage Experiences 8 People 2 Technology 3 Business 4 Visioning Discovering Analyzing Synthesizing Realizing Tasks Tasks Tasks Tasks Tasks Sense trends Develop foresight Declare intent Discover latent needs Discover technologies Discover white spaces Analyze data Find patterns Develop insights Develop and evaluate concepts Create platforms Make briefs and roadmaps Make prototypes Create pilots Plan launch TASKS
14. Declare Innovation Intent 1 Develop Insights 5 Explore Concepts 6 Make Roadmaps 7 Stage Experiences 8 People 2 Technology 3 Business 4 Visioning Discovering Analyzing Synthesizing Realizing Tasks Tools Tasks Tools Tasks Tools Tasks Tools Tasks Tools Sense trends Develop foresight Declare intent Trend Map Scenario Plan Preferred Future Diagnostic System Concept Space Bibliometrics Discover latent needs Discover technologies Discover white spaces Ethnographic Studies Shadowing Photo-Elicitation Technology Mining Technology Scouting Innovation Canvas Analyze data Find patterns Develop insights Activity Structuring Experience Map Contextual Analysis Extreme Users Perverted Users Think Inside the Box Insight Matrix Develop and evaluate concepts Create platforms Make briefs and roadmaps Bodystorming / Brainstorming Unfocused Group Sensualization Storyboarding Second Life Mock-ups Platform Plan Business Case Make prototypes Create pilots Plan launch Behavioral Prototype Concept Prototype Blueprint Scenario Testing Simulation Development Plan Partnership Net TOOLS
15. Declare Innovation Intent 1 Develop Insights 5 Explore Concepts 6 Make Roadmaps 7 Stage Experiences 8 People 2 Technology 3 Business 4 Visioning Discovering Analyzing Synthesizing Realizing Tasks Tools Tasks Tools Tasks Tools Tasks Tools Tasks Tools Sense trends Develop foresight Declare intent Trend Map Scenario Plan Preferred Future Diagnostic System Concept Space Bibliometrics Discover latent needs Discover technologies Discover white spaces Ethnographic Studies Shadowing Photo-Elicitation Technology Mining Technology Scouting Innovation Canvas Analyze data Find patterns Develop insights Activity Structuring Experience Map Contextual Analysis Extreme Users Perverted Users Think Inside the Box Insight Matrix Develop and evaluate concepts Create platforms Make briefs and roadmaps Bodystorming / Brainstorming Unfocused Group Sensualization Storyboarding Second Life Mock-ups Platform Plan Business Case Make prototypes Create pilots Plan launch Behavioral Prototype Concept Prototype Blueprint Scenario Testing Simulation Development Plan Partnership Net Add tools… tailor it to projects.
16. Declare Innovation Intent 1 Develop Insights 5 Explore Concepts 6 Make Roadmaps 7 Stage Experiences 8 People 2 Technology 3 Business 4 Visioning Discovering Analyzing Synthesizing Realizing Tasks Tools Tasks Tools Tasks Tools Tasks Tools Tasks Tools Sense trends Develop foresight Trend Map Scenario Plan Preferred Future Diagnostic System Concept Space Bibliometrics Discover latent needs Discover technologies Discover white spaces Ethnographic Studies Shadowing Technology Mining Analyze data Find patterns Develop insights Activity Structuring Contextual Analysis Extreme Users Perverted Users Think Inside the Box Insight Matrix Develop and evaluate concepts Create platforms Make briefs and roadmaps Bodystorming / Brainstorming Unfocused Group Sensualization Storyboarding Platform Plan Business Case Make prototypes Create pilots Plan launch Behavioral Prototype Concept Prototype Blueprint Scenario Testing Simulation Development Plan Partnership Net PRACTICAL EXAMPLES Declare intent Photo-Elicitation Technology Scouting Innovation Canvas Experience Map Second Life Mock-ups 1 2 3 4 5 6
17. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Hospitality Industry
18. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 1
19. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 “ We will put a man on the moon and bring him back again before the end of the decade.” JFK Construct a clear Innovation Intent
20. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 The Ritz-Carlton Hotels “ We need to change our brand from elegant formality to one of more relevant and relaxed luxury.” Simon Cooper President & COO
21. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 “ I want to create a fundamentally new category of Hotels… it will have the same features as a Marriott but cost only $20.00 per night.” Ratan Tata Chairman Tata Group Ginger Hotels (Tata Group)
22. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Summary Senior executives need to create a point of view and have skin in the game. An innovation intent clarifies: An arena of ascending importance – not a slogan or ad campaign. Valuable stretches we don’t know how to do today . Base idea: Characterize the next source of industry focus, stretch, and value
23. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 2
24. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Content Analysis of Images Distribute CAMERAS to Guests along with a set of GUIDELINES for taking pictures. DESIGN EQUIPMENT AMENITIES SERVICE SETTING
25. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Quality of Experience “ Food tray in the hall left unattended and this gives a negative impression and represents a lower quality of service”. Hotel Guest
26. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Evidence of Thoughtfulness “ The staff took time to fold the toilet paper; the attention to detail in the bathroom met my needs”. Hotel Guest
27. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 PEOPLE OBSERVATIONAL METHODS Ethnographic studies Photo-elicitation Shadowing Deep hanging out Visual diaries Video ethnographies Customer Labs SEGMENTATION Demographics Psychographics Technographics Personas, Lifestyle SELF REPORT METHODS Surveys Focus Groups Intercepts Lead User Interview ARCHETYPING Emotions Metaphor elicitation Use Observational Methods to discover people’s latent and unarticulated needs. Summary
28. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 3
29. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Surface Computer Technology Hotel Lobby Experience: a virtual concierge for finding local restaurants, bars, entertainment, shopping and other services; a digital music jukebox; and a directory with photos and info. Sheraton Hotels and Microsoft, 2008
30. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Tray Tracking Technology The Tray Tracker System detects food trays in hotel corridors and alerts staff to their location for prompt pick-up. Axxess Industries, Inc. 2008
31. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 NFC + RFID Technologies Guests make an electronic reservation and receive a SMS on their cell phone with room number and secure electronic key, avoiding check-in lines by going directly to their hotel room. Ginger Hotels, IBM, and Vingard 2008
32. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Create Technology Briefs What are the problems to solve Look for proven technologies Working prototypes Evidence of consumer interest Determine the areas to look for Produce a Top-10 consumer needs list Summary Screen & Evaluate Ideas Log ideas into “Eureka Catalog”
33. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 4
34. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Find the White Space
35. The Innovation Canvas : 10 types of Innovation Note: adapted from “The Ten Types of Innovation”, by Larry Keeley, Doblin Inc. 1999. How you express your offering’s benefit to customers How you create an overall experience for customers How you connect your offerings to your customers Core process Process . Enabling process Business model Finance Networking Product performance Offering Product system Service Channel Delivery Brand Customer experience How you service your customers Extended system that surrounds an offering Basic features, performance, and functionality Core processes related to core competencies Non-core processes that support the business How the enterprise makes money Enterprise structure and value chain
36. web-based travel agent vouchers cell phones, Never-Lost Minimal / none Some activity Moderate activity Frequent activity Non-stop activity availability, models rapid pick-up, rapid return fleet optimization modeling travel agents airport shuttle bus business travelers Offering Core process Process . Enabling process Business model Finance Networking Product performance Product system Service Channel Delivery Brand Customer experience Rental car industry: stuck in feature warfare Note: adapted from the TEKES Report, by Jeneanne Rae, Peer Insight 2007. Most competitive activity in the rental car industry is focused here
37.
38. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Summary Challenge Projects Add dimensions of experience and better business models Use the ones that matter most Ensure you have a shared understanding of which dimensions you should concentrate Make a Splash Use enough of them to make a splash (3 or 4 fields, changed at once, are disruptive)
39. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 5
42. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 6
43. Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Exploring Concepts For Starwood, opening aloft in Second Life is a way to test-market the hotel's design and rapidly prototype the evolving concept. Starwood Hotels and Linden Lab, 2006
44. Summary Declare intent 1 Photo-Elicitation Technology Scouting Innovation Canvas 2 3 4 Experience Map 5 Second Life Mock-ups 6 Select your Virtual World Buy an island or a plot on the mainland? Create a tribe or join an existing one? Verify your Target Market Determine if your target market is in the virtual world Conduct Qualitative Research Use real avatars to test your virtual world concept
47. REFERENCIAS Visit my Website http://innovationinsight.net/ Join my Network http://www.linkedin.com/in/goncalves Skype Me alexis_goncalves Book “Innovation Hardwired” AMAZON Books http://www.amazon.com