App scouting

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App scouting

  1. 1. Application scouting Outline for a joint project Darmstadt, December 10, 2012
  2. 2. Situation, as understood / observed and ambition ● XXXXXX is a global leader in the innovation, manufacture, and marketing of lubricant additives ● Growing business / Upside potential in new markets (inside and beyond the obvious) ● Potential in cross-BU synergies ● XXXXXX successfully launched open approaches to innovation - 2 - Based on current and future / potential material properties … ● Where are potential markets “beyond the obvious”? ● Where are opportunities for capturing value in IP and/or technologies that do not “disturb the core” / Show a BU growth path? ● How can we answer these questions with an approach that is • Transparent and proven; Down to the point / Hands-on / Efficient Questions
  3. 3. Contact 134 First steps 113 The process in detail 52 Process overview 31 - 3 - Agenda
  4. 4. A stringent process, 3.5-5 months, works out future markets “beyond the obvious” ● Understanding current and future material properties that are starting point for explora- tion ● Identification of stakeholders - 4 - Scoping Target definition Research Hand-over / integration ● First working hypotheses ● Cross-BU workshop for validation and taking up additio- nal insights ● Definition of scope and non-scope ● (Long) Target List ● Recommendation for ranking ● Matrix “new applications for existing / future products” ● Hand-over of results ● Alignment on Next Steps 4 weeks 2-4 weeks 6-8 weeks 2-3 weeks Timings depend on topic, quality of material, globality and availability of internal / external experts Process step Duration Value-add
  5. 5. Contact 134 First steps 113 The process in detail 52 Process overview 31 - 5 - Agenda
  6. 6. A closer look at the phase “Scoping” ● Understanding (explicit and implicit) technology strategy Interviews ● Analysis of current material properties Interviews / Research and analytics • Technical Data Sheets, sales argumentations (focus only on materials), relevant patent / patent applications • Physical / chemical issues behind the material properties (properties that induce / determine material properties) ● Understanding potential material properties Interviews / Research and analytics • Targeted parameters in current R&D projects • New parameters in current R&D projects, roadmaps, market scenarios ● Identification of stakeholders Interviews ● Preliminary definition of scope and non-scope Meeting - 6 - Scoping Target definition Research Hand-over / integration 4 weeks Timings depend on topic, quality of material, globality and availability of internal / external experts Process step Duration Activities
  7. 7. A closer look at the phase “Target definition” - 7 - Scoping Target definition Research Hand-over / integration 2-4 weeks Timings depend on topic, quality of material, globality and availability of internal / external experts Process step Duration Activities ● Identification of potential new markets per material property Research and analytics ● Proposal for prioritization (Quick Due Diligence) Research and analytics ● Validation of findings / Integration of additional insights; Cross-BU workshop Finalization of prioritization Final agreement on scope and non-scope
  8. 8. A closer look at the phase “Research” - 8 - Scoping Target definition Research Hand-over / integration 6-8 weeks Timings depend on topic, quality of material, globality and availability of internal / external experts Process step Duration Activities ● Identification of new applications by process / Research and analytics / expert interviews application / composition / substrate ● Due Diligence Research and analytics / expert interviews ● Target list including proposal for ranking / prioritization Research and analytics
  9. 9. A closer look at the phase “Hand-over / Integration” - 9 - Scoping Target definition Research Hand-over / integration 2-3 weeks Timings depend on topic, quality of material, globality and availability of internal / external experts Process step Duration Activities ● Discussion of findings (Cross-BU?) Workshop ● Agreement on next steps Workshop / Meeting ● Documentation Application Scouting report 3D matrix: Properties vs. application vs. technology sources Company XYZ Research institute ABC
  10. 10. Input / Output matrix and resource considerations Information input Information analytics Output ● BU / R&D Strategy ● Target markets & applications ● Comp. monitoring ● Do‘s and Don‘ts ● Existing / future products ● Workshop(s) ● Interviews innovation-3 / Florenus ● Market databases ● Patent databases ● Expert knowledge ● IP competitors landscape ● Technology landscape ● IP Landscape ● Expert opinions ● Market trends ● Executive Summary ● Application Scouting Report ● Shortlist of potential targets ● Recommendation for next steps XXXXXX: ● Management ● Innovation ● R&D ● Business Development ● Target: Minimum resource allocation of XXXXXX staff for this project ● All process steps will be documented including a recommendation for the next steps ● Optionally: Use of IBM Connections
  11. 11. Contact 134 First steps 113 The process in detail 52 Process overview 31 - 11 - Agenda
  12. 12. What we should do in order to get the project started ● Conclude NDA / Secrecy Agreement (Use XXXXXX Standard) ● Determine relevant material groups ● Discuss material groups / project outline ● Proposal ● Start of work Q1/2013 - 12 -
  13. 13. Contact 134 First steps 113 The process in detail 52 Process overview 31 - 13 - Agenda
  14. 14. - 14 - Kontakt Frank Mattes Founder and CEO innovation-3 UG mbH Grillparzerstr. 4 II / III 65187 Wiesbaden Tel.: +49-(0)611-59057-0 frank.mattes@innovation-3.com www.innovation-3.com Benedikt Ahlers Founder and Managing Partner Florenus AG Kurfürstendamm 136 10711 Berlin Tel.: +49-(0)30-8871155-0 benedikt.ahlers@florenus.de www.florenus.de

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