This document discusses the importance of app store optimization (ASO) for mobile app marketing. It notes that 63% of apps are discovered through app store searches, making search the primary method of app discovery. The document provides tips for optimizing an app's title, keywords, and other metadata to increase search ranking and visibility in app stores. It recommends monitoring keywords, downloads, and reviews over time to continuously improve an app's ASO.

1. Keyword Research
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2.  Free: A.S.O,Blogs,Forums…
 Paid: Fb Ads,Adwords…
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3. http://www.im-income.com
With over 2 million mobile apps
in the major app stores, getting
your app discovered is one of the
biggest issues facing mobile app
publishers today.
If you’re in the mobile app space,
it’s important to understand the
various methods for marketing
your app. We’d like to share with
you one very important technique
that continues to be overlooked
by most – app store optimization (or ASO for short).

4.  According to Forrester, 63% of apps are discovered through app
store searches. This makes search, in the app store, the most used
method for discovering and downloading new apps. Recently, at Google
I/O, Ankit Jain reported that “For the average app, search actually makes
up the vast majority of installs.” Simply put, this means that:
 If you’re not using ASO to increase your app’s search ranking, you’re
missing out on the largest discovery channel available to your app.
 With hundreds of thousands of apps in each app store vying to rank
above one another, the amazing reality is that the majority of publishers
are not investing in app store optimization. So here’s our gift to you:
ASO is your secret weapon. Spend time every week improving your ASO,
and you will meaningfully impact your app’s ranking and overall success.
http://www.im-income.com

5.  Main Factors:
 Title – The keyword placed in the title should be the one with the
heaviest search traffic. Spend time researching which keyword
that is, because changing your title often to include different
keywords can be detrimental. As your app begins to rank higher
and gain more reviews, news of your app will begin to spread by
word of mouth. Changing the title can make it difficult for word
to spread about your app.
 Keywords – To improve your search rankings, you need to know
which keywords are relevant and used most often by your target
audience. It is helpful to monitor competitors in order to realize
how you compare week to week.
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6. http://www.im-income.com

7. http://www.im-income.com

8.  Secondary Factors:
 Total # of Downloads – Your number of downloads are extremely
important to ASO, but you don’t have complete control over
them.
 Ratings and Reviews – Also important and difficult to control.
However, there are ways to incentivize happy users to rate and
review.
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9. http://www.im-income.com

10.  App Annie
 MobileDevHQ
 AppTweak
 Sensor Tower
 SearchMan
 Mobile Action
 Appcodes
 Gummicube
 App Mind
http://www.im-income.com

11.  ASO is a process that needs to be monitored and constantly
tweaked over a period of time. Your optimal set of keywords
rarely is the set that you first opt to put in the app store.
 Today, the most common approach to ASO is no approach at all.
Developers often pick keywords and write descriptions at the last
second during an app’s submission process. In most cases, little
or no research on keyword searches occurs before the app
submission, leaving most apps hidden and the likelihood of
discovery quite low.
http://www.im-income.com

12. Keyword Research
http://www.im-income.com