2. summary
Coca-Cola has been an active
partner of the Olympics since the
1928 Amsterdam Games, celebrating
the spirit of competition, pursuit of
excellence, and integrity found at
the heart of every champion across
the world.
3. summary
So when an American athlete steps onto
the field once more to prove that success
can be achieved by anyone with the
passion to win, what else can Coca-Cola
do but recognize their drive?
4. summary
David Oliver’s story is an inspiration to
AA teens who constantly look for
figures they can be inspired by. And
as D.O. makes a move for the London
Games in 2012, Coke will be bringing
London to African American teens
and moms here in the States.
5. concept
statement
Together with Nike, Coke will give
teens a refreshing opportunity to join
D.O. on an exclusive shopping spree
at Nike Town, not to mention plenty
of chances to win exclusive Coke-
inspired Nike gear and more.
6. concept
statement
Plus, Mom can take charge with
their local public school and enter
to win a David Oliver Field Day
experience, promoting active
lifestyles in her community.
7. refreshing
teens
!"#!"$%&'()*""'$)+,)-./-)
on the go
in 2012
8. UTC
activation
The power to win is right at their
fingertips. With a simple text, Coke’s
UTC platform will give teens an
opportunity to win a $5,000 Nike Town
shopping spree, daily prizes from Coke,
discounts at Niketown and NikeID, and
also a chance to win exclusive, London-
inspired apparel from Liberty Design.
10. mobile
application
Using a new mobile platform that boasts upwards
of 1,000,000 users and already has a relationship
with the brand, Coke’s presence on SCVNGR will
allow teen users to check in with friends, complete
challenges to earn points and exclusive discounts
on Coke and Nike purchases, and also be entered
to win limited gear.
With SCNGR, AA teens will
constantly be on the go.
11. event
how it works
Moms who log on to My Coke Rewards will
be able to donate points to their local
schools via the MCR for Schools platform.
Every school that’s entered will also have a
chance to win every day and will receive on-
premise elements from Coke to promote the
opportunity. The school with the most points
accumulated at the end of the promotion will
become the Grand Prize Winner.
And it takes teamwork to get to the
Grand prize. Moms who donate will be
able to share their contribution and keep
track of their school’s progress on
Facebook, adding a little social
excitement and fun to the formula.
