The document provides an overview of online advertising formats, metrics for optimization, sources of new impressions, and advanced topics in web monetization. It discusses various format types like search, banners, rich media, and affiliates. It covers metrics for optimization like pageviews, coverage, depth, relevancy and price. New impression sources discussed include engagement ads, hyper-targeted ads, claiming questionable content, and pre-roll videos. Advanced topics covered are frequency capping and targeting customers by context, behavior, or demographics. Attribution of sales to specific marketing channels is also mentioned.
The document provides guidance on optimizing websites and digital strategies for sales and marketing. It discusses testing different design elements, calls to action, and content to improve key metrics like conversions, retention, referrals, and revenue. Sample testing techniques include A/B testing and multi-variate testing to evaluate things like copy, images, and page layouts. Tracking user behavior and goals at each stage of the customer journey is also emphasized.
PPC advertising, also known as pay-per-click, allows advertisers to pay only when a consumer clicks on their ad. [1] The most common form of PPC ads are search engine results pages. [2] Proper PPC campaign management includes constant testing, evaluation, research, and monitoring of key metrics like cost-per-click, conversion rates, and quality score in order to maximize return on investment. [3]
Google AdWords is a digital advertising solution that helps advertisers reach customers. It allows control over budget and messaging to ensure ads are relevant. Measurement tools allow advertisers to see how their ads, sites and apps are performing. AdWords features different campaign types like search, display, video and shopping ads. It also offers specialized campaigns and runs on Google's search and display advertising networks. Advertisers can create text ads with headlines, URLs and descriptions to target keywords. Ad position in auction is determined by bid amount and quality score, which influences ad rank. Budgets and bids can be set for clicks, impressions or conversions.
Brief on Pay Per Click (PPC) for beginnersNisha Garg
This document provides an overview of Google AdWords, Google's pay-per-click advertising platform. It explains that with AdWords, advertisers select keywords and pay only when users click their ad. The higher the bid amount, the higher the ad will appear in search results. It also outlines how to set up an AdWords account, choose keywords and locations to target ads, create ad text, and track conversions and reporting.
The document provides an overview of internet marketing and pay per click advertising. It summarizes the basics of Google AdWords, Google Analytics, LinkedIn Ads, and Facebook Ads. Key details include how to set up campaigns on each platform, target relevant audiences, and analyze results. The Whole Brain Group offers services including pay per click management and social media engagement to help companies develop effective digital marketing strategies.
The document provides an overview of online advertising formats, metrics for optimization, sources of new impressions, and advanced topics in web monetization. It discusses various format types like search, banners, rich media, and affiliates. It covers metrics for optimization like pageviews, coverage, depth, relevancy and price. New impression sources discussed include engagement ads, hyper-targeted ads, claiming questionable content, and pre-roll videos. Advanced topics covered are frequency capping and targeting customers by context, behavior, or demographics. Attribution of sales to specific marketing channels is also mentioned.
The document provides guidance on optimizing websites and digital strategies for sales and marketing. It discusses testing different design elements, calls to action, and content to improve key metrics like conversions, retention, referrals, and revenue. Sample testing techniques include A/B testing and multi-variate testing to evaluate things like copy, images, and page layouts. Tracking user behavior and goals at each stage of the customer journey is also emphasized.
PPC advertising, also known as pay-per-click, allows advertisers to pay only when a consumer clicks on their ad. [1] The most common form of PPC ads are search engine results pages. [2] Proper PPC campaign management includes constant testing, evaluation, research, and monitoring of key metrics like cost-per-click, conversion rates, and quality score in order to maximize return on investment. [3]
Google AdWords is a digital advertising solution that helps advertisers reach customers. It allows control over budget and messaging to ensure ads are relevant. Measurement tools allow advertisers to see how their ads, sites and apps are performing. AdWords features different campaign types like search, display, video and shopping ads. It also offers specialized campaigns and runs on Google's search and display advertising networks. Advertisers can create text ads with headlines, URLs and descriptions to target keywords. Ad position in auction is determined by bid amount and quality score, which influences ad rank. Budgets and bids can be set for clicks, impressions or conversions.
Brief on Pay Per Click (PPC) for beginnersNisha Garg
This document provides an overview of Google AdWords, Google's pay-per-click advertising platform. It explains that with AdWords, advertisers select keywords and pay only when users click their ad. The higher the bid amount, the higher the ad will appear in search results. It also outlines how to set up an AdWords account, choose keywords and locations to target ads, create ad text, and track conversions and reporting.
The document provides an overview of internet marketing and pay per click advertising. It summarizes the basics of Google AdWords, Google Analytics, LinkedIn Ads, and Facebook Ads. Key details include how to set up campaigns on each platform, target relevant audiences, and analyze results. The Whole Brain Group offers services including pay per click management and social media engagement to help companies develop effective digital marketing strategies.
This document provides an overview of online marketing and pay-per-click (PPC) advertising. It defines online marketing as marketing products or services over the internet, noting its interactive nature. It then discusses the two main parts of online marketing: search engine optimization (SEO) and paid listings. PPC advertising is explained as a model where advertisers only pay when a user clicks an ad to visit their website. Tips are provided for setting up a successful PPC campaign, including selecting relevant keywords, creating effective ad copy and landing pages, and tracking conversions and return on investment.
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
This document discusses various topics related to e-business, search engines, and online marketing. It defines search engines, search engine optimization (SEO), and search engine marketing (SEM). It explains that search engines aim to provide relevant results to users while generating revenue from advertising. Google is the most popular search engine, handling nearly half of all online searches. SEO refers to optimizing websites to achieve high search engine rankings for targeted keywords. SEM involves purchasing paid listings on search engines through programs like pay-per-click advertising. Location based services provide information to mobile users based on their geographical position.
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
The document discusses how to measure the impact of social media marketing using metrics that relate to core business objectives like sales, revenue, and costs. It recommends translating social media metrics like exposure, influence, engagement and conversions into these core metrics and using tools like Google Analytics and HootSuite to track social media campaigns and compare their performance to other marketing channels. A case study of how a company used YouTube and social media to promote an app is also presented.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
The document provides an outline for a presentation on Google AdWords. It discusses why to use Google AdWords, what AdWords is and its features, how to set up an AdWords account including campaigns, ad groups, keywords and ads. It also covers types of ads, keywords, bidding strategies and how to link AdWords to Google Analytics for tracking conversions. The key aspects covered include the basics of the Google AdWords platform, how to set up an effective AdWords account and campaign, and how to measure results.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Feeling behind on learning about new Marketo features? Join the Product Management team for a hands-on discussion of key features released in the past quarter!
This session will cover the following features:
Mobile Friendly Landing Pages
Google Adwords Integration
Marketing Calendar
Ad Bridge Integration with LinkedIn Lead Accelerator
Introduction to AdWords by Vipul SachanVipul Sachan
Google AdWords is an online advertising service that allows advertisers to display brief ads to web users based on keywords. Advertisers pay only when a user clicks on an ad to learn more, then see more information on partner websites. Pay-per-click (PPC) advertising allows targeting specific keywords or audiences to drive traffic to websites or phone numbers, with payment occurring only on clicks. Effective PPC campaigns involve organizing accounts, creating relevant ad groups and keywords, testing ads, and using reporting tools to optimize performance over time.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
The document discusses Pay-Per-Click (PPC) marketing, including what PPC is, the services provided by HawkEye Search Marketing for PPC campaigns, how PPC works, the benefits of PPC over other advertising methods like yellow pages, tips for getting started with PPC, and considerations for setting up an effective PPC campaign.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Google AdWords allows advertisers to display ads on Google search results pages and search partner sites. Advertisers set keywords that are relevant to their business and location/language targeting to reach potential customers. They can choose between cost-per-click (CPC) and cost-per-acquisition (CPA) bidding to pay only when ads are clicked or generate a sale. Regular analysis of click-through rates and ROI allows advertisers to optimize keywords and ads for maximum effectiveness.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Affiliate based ppc_issues_and_options-adam_jewellzachbrowne
The document discusses optimizing affiliate and paid search marketing programs. It addresses challenges like budget cuts, finding qualified search experts, and keeping affiliates happy. It emphasizes treating paid search as a conversation by expanding on customer intent and highlighting benefits. It recommends testing programs, keeping consistent policies, and focusing on profitability over politics to maximize revenue and minimize headaches between affiliates and paid search.
1. Sign up for an AdWords account on the AdWords website.
2. Choose the Starter Edition to get started more easily.
3. Create your first ad campaign by filling out details like campaign name and daily budget.
4. Design your first ad by writing headlines, descriptions, and choosing a display URL and destination URL.
5. Save your campaign to start running ads and driving traffic to your website.
This document provides an overview of online marketing and pay-per-click (PPC) advertising. It defines online marketing as marketing products or services over the internet, noting its interactive nature. It then discusses the two main parts of online marketing: search engine optimization (SEO) and paid listings. PPC advertising is explained as a model where advertisers only pay when a user clicks an ad to visit their website. Tips are provided for setting up a successful PPC campaign, including selecting relevant keywords, creating effective ad copy and landing pages, and tracking conversions and return on investment.
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
This document discusses various topics related to e-business, search engines, and online marketing. It defines search engines, search engine optimization (SEO), and search engine marketing (SEM). It explains that search engines aim to provide relevant results to users while generating revenue from advertising. Google is the most popular search engine, handling nearly half of all online searches. SEO refers to optimizing websites to achieve high search engine rankings for targeted keywords. SEM involves purchasing paid listings on search engines through programs like pay-per-click advertising. Location based services provide information to mobile users based on their geographical position.
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
The document discusses how to measure the impact of social media marketing using metrics that relate to core business objectives like sales, revenue, and costs. It recommends translating social media metrics like exposure, influence, engagement and conversions into these core metrics and using tools like Google Analytics and HootSuite to track social media campaigns and compare their performance to other marketing channels. A case study of how a company used YouTube and social media to promote an app is also presented.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
The document provides an outline for a presentation on Google AdWords. It discusses why to use Google AdWords, what AdWords is and its features, how to set up an AdWords account including campaigns, ad groups, keywords and ads. It also covers types of ads, keywords, bidding strategies and how to link AdWords to Google Analytics for tracking conversions. The key aspects covered include the basics of the Google AdWords platform, how to set up an effective AdWords account and campaign, and how to measure results.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Feeling behind on learning about new Marketo features? Join the Product Management team for a hands-on discussion of key features released in the past quarter!
This session will cover the following features:
Mobile Friendly Landing Pages
Google Adwords Integration
Marketing Calendar
Ad Bridge Integration with LinkedIn Lead Accelerator
Introduction to AdWords by Vipul SachanVipul Sachan
Google AdWords is an online advertising service that allows advertisers to display brief ads to web users based on keywords. Advertisers pay only when a user clicks on an ad to learn more, then see more information on partner websites. Pay-per-click (PPC) advertising allows targeting specific keywords or audiences to drive traffic to websites or phone numbers, with payment occurring only on clicks. Effective PPC campaigns involve organizing accounts, creating relevant ad groups and keywords, testing ads, and using reporting tools to optimize performance over time.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
The document discusses Pay-Per-Click (PPC) marketing, including what PPC is, the services provided by HawkEye Search Marketing for PPC campaigns, how PPC works, the benefits of PPC over other advertising methods like yellow pages, tips for getting started with PPC, and considerations for setting up an effective PPC campaign.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
Google AdWords allows advertisers to display ads on Google search results pages and search partner sites. Advertisers set keywords that are relevant to their business and location/language targeting to reach potential customers. They can choose between cost-per-click (CPC) and cost-per-acquisition (CPA) bidding to pay only when ads are clicked or generate a sale. Regular analysis of click-through rates and ROI allows advertisers to optimize keywords and ads for maximum effectiveness.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Affiliate based ppc_issues_and_options-adam_jewellzachbrowne
The document discusses optimizing affiliate and paid search marketing programs. It addresses challenges like budget cuts, finding qualified search experts, and keeping affiliates happy. It emphasizes treating paid search as a conversation by expanding on customer intent and highlighting benefits. It recommends testing programs, keeping consistent policies, and focusing on profitability over politics to maximize revenue and minimize headaches between affiliates and paid search.
1. Sign up for an AdWords account on the AdWords website.
2. Choose the Starter Edition to get started more easily.
3. Create your first ad campaign by filling out details like campaign name and daily budget.
4. Design your first ad by writing headlines, descriptions, and choosing a display URL and destination URL.
5. Save your campaign to start running ads and driving traffic to your website.
The Himalaya Mountains stretch 1500 miles across parts of Afghanistan, Pakistan, India, Nepal, Tibet, and Bhutan. They were formed 40-50 million years ago through the collision of the Indian and Eurasian tectonic plates, causing the Earth's crust to fold and thrust upward. The mountains continue growing as the tectonic plates still move. Home to 9 of the 14 tallest peaks in the world, including Mount Everest at over 29,000 feet tall, the Himalayas are also where many of the world's major river systems originate, supplying water to almost half the global population.
The World Affairs Council of Jacksonville is a non-profit organization that promotes understanding of global issues through educational programs and events. It offers speaker presentations on topics like cybersecurity, the global economy, and the Middle East. The Council also runs educational outreach programs for students and teachers. It has over 1,000 members who support its mission through membership dues and sponsorships.
Asian immigration to the United States began in 1788 but increased significantly after gold was discovered in California in 1848 and Chinese laborers were recruited for the Central Pacific Railroad in 1865. A series of laws from 1875 to 1924 established quotas and excluded various Asian immigrant groups, including Chinese and other nationalities. The Angel Island Immigration Station in San Francisco Bay housed hundreds of thousands of immigrants and detainees from 1910 to 1940, including German and Japanese prisoners of war during World War II. Detainees endured poor conditions and expressed their suffering through poetry carved into the walls of the facility. The site is now a historic landmark commemorating the immigrant experience.
Angel Island in the San Francisco Bay served as the primary immigration processing center for Asian immigrants to the United States between 1910 and 1940. Detainees, some of whom waited for months or years, endured prison-like conditions and experienced immense hardship. To cope, many carved poems into the walls expressing their suffering, longing to return home, and hopes for success. Today Angel Island is recognized for its historic and cultural significance, with efforts to preserve the poetry and legacy of those who were once detained there.
Angel Island in the San Francisco Bay served as the primary immigration processing center for Asian immigrants to the United States between 1910 and 1940. Detainees, some of whom waited for months or years, endured prison-like conditions and experienced immense hardship. To cope, many carved poems into the walls expressing their suffering, longing to return home, and hopes for eventual success. Today Angel Island is recognized for its historic and cultural significance, with efforts to preserve the poetry and legacy of those who were once detained there.
The document details the itinerary and tastings for Maximilian and Laetizia Riedel's trip to Burgundy from May 14-15. It describes visits to 7 domaines in Burgundy where they tasted various wines with winemakers and tasted the wines with different Riedel glasses to analyze how the glasses influenced the perception of the wines. The winemakers expressed surprise at the strong influence the glasses had and how it changed their perception of their wines. "
Asian immigration to the United States began in 1788 but increased significantly after gold was discovered in California in 1848 and Chinese laborers were recruited for the Central Pacific Railroad in 1865. A series of laws from 1875 to 1924 established quotas and excluded various Asian immigrant groups, including Chinese and other nationalities. The Angel Island Immigration Station in San Francisco Bay housed hundreds of thousands of immigrants and detainees from 1910 to 1940, including German and Japanese prisoners of war during World War II. Detainees endured poor conditions and expressed their suffering through poetry carved into the walls of the facility. The site is now a historic landmark commemorating the immigrant experience.
There are several purposes of nursing documentation including providing a written record of patient care, guiding reimbursement, and serving as legal evidence. Documentation follows the nursing process and is organized by problems, interventions, and evaluations. Common documentation methods include narrative charting, problem-oriented medical records, focus charting, and computer-assisted charting. Accuracy, brevity, legibility, and completeness are important principles of nursing documentation.
This document summarizes a presentation on search marketing. It includes the following key points:
1. Search marketing includes both paid search engine marketing (PPC) and search engine optimization (SEO). PPC involves bidding on search keywords, while SEO improves natural search rankings.
2. Google is the dominant search engine, accounting for over 90% of searches in many European countries. Search will represent nearly half of all online advertising spending by 2010.
3. Paid search allows for precision targeting of consumers actively seeking information on specific topics. Advertisers bid on keywords and pay only when ads are clicked.
4. Running a successful paid search campaign involves choosing relevant keywords, writing effective ad copy,
nextNY Online Marketing School - SEM PresentationnextNY
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
Presentation to Foster Tech Club (MBA student organization) on Search 101 - and advertising with Google - the largest media company on earth.
What are Adwords? How does PPC search work? What fuels search engines?
PPC in a Cost of Living Crisis - BrightonSEO 2023 (3).pdfGregHolland24
This document discusses strategies for maintaining profitability in paid search marketing during a cost of living crisis. It recommends (1) advertising only in-stock products to drive more efficient spend, (2) being more strategic with ad spend by optimizing bidding strategies and visibility vs. position, and (3) understanding customer long term value by leveraging first-party data for smarter bidding and targeting new rather than existing customers. Specific tactics discussed include inventory filtering in Google Ads and Search Ads 360, adjusting goals and bidding tiers, and testing geo-targeted brand keyword exclusions.
Optimizing SEM Strategies from Keyword to ConversionGary Ware
1. The document discusses how Overland Storage optimized their SEM strategies to increase conversions by over 500% through tightly matching keywords, ads, and landing pages.
2. They analyzed keywords and organized campaigns around key concepts, optimized ads to focus on benefits and calls-to-action, and created new targeted landing pages.
3. As a result, impressions decreased by 37.5% while CTR increased by 30% and cost per conversion dropped by 60%, greatly improving the ROI of their search marketing.
Hi this is the presentation for the new users and for the one who are updating themselves for SEO and PPC.... Hope this will be helpful to you all
Enjoy !!!!!!
You don’t have to be in pay-per-click (PPC) advertising for long to understand the importance of keyword match types.In this article, we’ll explain what keyword match types are, how they differ, and most importantly, we’ll show you how to use the different Ads match types to improve your PPC campaign.
PPC and SEO are the two main ways to generate website traffic from search engines. PPC can provide faster results but involves ongoing costs each time a user clicks an ad, while SEO takes longer to see results but has no per-click costs and can provide value long-term. Both approaches have advantages and can be used together, with PPC filling gaps in organic rankings or targeting specific keywords.
Digital marketing utilizes various online and social media channels to engage with consumers. It involves strategies like search engine optimization (SEO) to improve organic search rankings, search engine marketing (SEM) through paid search ads, and other methods of digital advertising. The goal is to drive traffic to websites and increase conversions. Digital marketing campaigns can use either "pull" strategies where consumers actively seek content, or "push" strategies where marketers directly send messages to recipients. Key aspects include pay-per-click advertising, tracking metrics like click-through and conversion rates, and continually testing and optimizing campaigns for best results.
Thousands of companies of all sizes are using the Internet to effectively increase sales and lower costs. Learn how to design an eMarketing campaign that produces a positive return on your investment.
The document discusses how to prevent "analysis paralysis" when dealing with large amounts of online analytics data. It provides tips for segmentation, focusing on key metrics, testing and learning, integration, and ensuring the right team and processes are in place. Some specific recommendations include focusing on fewer key metrics, creating a testing calendar, automating where possible, filtering out non-consumer traffic, using granular targets, and making analytics a priority with consensus metrics and action plans.
Microsoft Onboarding Bootcamp - Manchester 26 September 2019MSFTAdvertising
Microsoft held an advertising bootcamp that covered several topics:
1. They described their audience and capabilities within the Microsoft Advertising platform and how it has grown.
2. They demonstrated how to import campaigns, keywords, and other settings from Google Ads into Microsoft Advertising.
3. They explained how to set up and optimize Dynamic Search Ads to uncover new business opportunities and drive incremental volume and lower costs compared to standard search campaigns.
4. They discussed how to implement Universal Event Tracking to power features like remarketing lists and automated bidding, and how to optimize ad copies for key remarketing audiences.
This document provides best practices for search engine optimization (SEO) content development. It recommends using keyword research to focus each page on a primary keyword, and including the keyword in title tags, meta descriptions, H1 tags and body content. Pages should have a minimum of 200 words to provide sufficient content depth. User-generated content like blogs can exponentially increase content and build trust. Images and videos should include descriptive alt text, file names and captions to enhance optimization. The goal is to structure content around keywords in a way that is relevant to both human visitors and search engine spiders.
The document discusses ways for advertisers to improve ROI during an economic recession by tracking consumer trends, optimizing keywords, and using Google AdWords tools. It notes that consumers will rely more on online research and promotions in 2009. It recommends using Google Insights for Search to track trends and examine seasonality. It also describes how Conversion Optimizer and the Content Network can help advertisers maximize profits by optimizing bids and increasing high-performing traffic. A case study shows how one company increased conversions and decreased costs using these tools.
The document provides an overview of various digital marketing techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media. It discusses topics such as researching keywords, optimizing websites for SEO, developing PPC campaigns, monitoring results, and using platforms like Facebook, YouTube, and blogs for social media marketing. The document aims to educate about principles and best practices for different online marketing channels.
Real-time bidding (RTB) is an online auction system that allows advertisers to bid on individual ad impressions in real-time and display ads to users that match their targeting criteria. RTB provides benefits like access to more high-quality leads by targeting specific audiences, cost efficiency through competitive bidding, and insights for optimizing campaigns. The document recommends partnering with an RTB expert to effectively leverage the platform's customization options and data to maximize spending and ad performance.
Similar to SMX East 2011 - All in the Family - Frost Prioleau (20)
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
GraphRAG for Life Science to increase LLM accuracy
SMX East 2011 - All in the Family - Frost Prioleau
1. Cousins to Paid Search: RTB Display, Retargeting,Contextual,All in the family Frost Prioleau CEO, Simplifi SMX East 2011 Thursday, September 15, 2011
3. Display: Transformed by RTB/DSPs Ready Access to Massive Volume Now at 400Bn impressions/month 1000 impressions/user/month New Levels of Control/Efficiency Bid on one impression at a time Increased efficiency/Less waste Total Transparency Delivery and performance by keyword, domain, ad position, etc Data drives optimization Simplicity DSPs bring single access point for Millions of domains Dozens of data providers Multiple targeting techniques Chart source: Pubmatic 3 RTB Growthis Unprecedented % of Non-Guaranteed Ad Spend (via RTB) *$5B+
8. More reasons… Target competitors terms Target expensive terms inexpensively e.g. “auto insurance”, “mesothelioma”, etc. Drive more branded search Drive more direct navigation Become less dependent on companies that serve free sushi for lunch whose names start with “G” Also get more reach for retargeting and contextual It’s easy. 8
10. Display Options Where should a Search Marketer start? Different display techniques Different parts of the funnel Different benefits. Many other display options not covered here: IP Range targeting 3rd Party Data targeting Site/Whitelist targeting Social targeting 10 Contextual Targeting Search Retargeting Longer Regency/Upper Funnel Terms Search RetargetingShort Regency/Low Funnel Terms Site Retargeting
11. Site Retargeting Target users who have already visited the advertisers sites Pros: Highly effective, good ROI Cons: No prospecting for new clients. Limited reach. Key Insight: Recommended for all advertisers. Often one of the most effective types of display. Demand transparency. 11 Contextual Targeting Search Retargeting Longer Regency/Upper Funnel Terms Search RetargetingShort Regency/Low Funnel Terms Site Retargeting
12. Contextual Targeting Search Retargeting AWARENESS:Broad/Category Terms RESEARCH & COMPARISONProduct/Broad Terms BUYING: Long-tail/Specific Product Terms Site Retargeting Search Retargeting Target users based on their search history. Pros: Just like search. CPM or CPC bids. Keyword level bidding, reporting, and optimization. Variable recency (down to instant), instant on/change. Cons: Like search, some keywords have limited inventory. Key Insights: Direct extension of search Target competitor terms and category terms. Especially good for advertisers in verticals with high CPCs. 12
13. Contextual Targeting Target ads based on the content of the page where the ad is being shown Pros: Often provides lots of inventory at competitive CPMs. Cons: CTRs can be lower, but often offset by lower CPMs. Key Insights: Excellent compliment to site and search retargeting. 13 Contextual Targeting Search Retargeting Longer Regency/Upper Funnel Terms Search RetargetingShort Regency/Low Funnel Terms Site Retargeting
14. Expanding the Audience Look-Alikes Profile your audience…then target users like them. Social, Behavioral, etc.. “Search-Alikes” Profile your converters…then target users with similar search profiles. Expand search terms that are working. Contextual expansion. Run a retargeting or search campaign, and analyze what contexts are working…then build campaigns around those contexts. 14
16. Best Practices…. Start broad…don’t overtarget Let the data talk. Work multiple parts of the funnel. Creatives/landing pages/verticals perform differently Allocate enough budget to allow for optimization Optimize, optimize, optimize. Automatic or manual. Do simple attribution (at least) Build a practice around it. 16