The document discusses online video marketing and creating viral videos. It provides tips on determining what a video is about through research, learning from others, and following best practices. It also offers guidance on how to create videos, including concepts, shooting, and editing. Additionally, the document advises on optimizing videos by focusing on titles, thumbnails, and keyword tags. Various types of viral videos are also identified such as funny, unbelievable, question-posing, and informative videos. Case studies and examples are provided to illustrate effective viral video campaigns.

1. Online Video Marketing
Create, Shoot, Upload,Viral
Shahib Amin
Founder & Creative Development
Syukran.org
31 October 2009
Flickr.com | User: izik
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
Virtual Assistance

2. 2
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org

3. 1. Video Marketing 101
What’s your video about?
How to create one?
How to better optimize?
31 October 2009
http://viddler.com/user/syukranorg
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
Virtual Assistance

4. So... What’s your
video about
Research, Learn, Follow
31 October 2009
http://www.youtube,com
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
Virtual Assistance

5. How to create it?
Concept, Shoot, Edit
31 October 2009
Photo: Canon Ixus, canon.com
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
Virtual Assistance

6. How to better Optimize?
Title, Thumbnail, Tag Keywords
31 October 2009
Flickr.com | User: Allie's.Dad
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
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7. Demo
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org

8. 2. Creating,Viral Video
What is Viral Video?
Types of Viral Video
Example & Case Study
31 October 2009
http://youtube.com/blendtec
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
Virtual Assistance

9. What is Viral Video?
Authentic, Relevant, Engaging, Google Friendly, Action
31 October 2009
http://www.youtube,com
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
Virtual Assistance

10. Types of Viral
Funny, Unbelievable, pose question, informative
31 October 2009
http://www.youtube,com
Presentation Copyright© 2009 Syukran.org. All Rights Reserved. These slides may not be used or distributed without written permission of Syukran.org. http://www.syukran.org Workshops
Virtual Assistance