Performance Advertising & Affiliate Marketing This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix. Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive

1. DAVID RODNITZKY Performance Marketing

3. In The Beginning (Offline). . .

4. Evolution of Online Marketing 1994 1998 2002 2005 2008 2010 Cost per Acquisition Revenue Share?

7. What Type of Site Do You Have? Brand is Important Money is Important

23. Monetization Step One: CJ Example