The document is a comprehensive netcasting manual covering logistics, facilities orientation, and various types of digital media delivery such as webcasting and podcasting. It includes detailed sections on understanding netcasting, planning and producing podcasts, copyright laws, and associated costs. Additionally, it offers practical guidance for creating, publishing, and promoting audio podcasts, emphasizing the importance of audience engagement and production quality.

1. Netcasting
Manual page:

2. Logistics
Welcome
• Facilities orientation
• Informal style, please ask questions.
• If a question requires more discussion, I may
defer it to the break.
• Doug Foster
• dfoster@performance-podcasts.com
• Agenda …
Manual page:

3. Netcasting
Netcasting
Session 1 (45)
Webcasting
Break (15)
Podcasting Session 2 (45)
Break (15)
Make a
Session 3 (45)
Podcast
Manual page:

4. Session 1
Netcasting
• What is it?
• Why would I use it?
• What has influenced netcasting?
• Who, what, when, where, and how?
• How much does it cost?
Webcasting
• Types
• Planning, execution, and follow-up
• Challenges of streaming applications
• How much does a webcast cost?
Manual page: 2

5. Session 2
Podcasting
• What is it?
• How do I find and subscribe?
• How do I listen to or view?
• How do I produce one?
• How much does it cost?
• What is copyright, how does it affect me?
Manual page: 2

6. Session 3
Create your first audio podcast
• Planning
• Record and edit the audio
• Compress and tag the audio
• Create the RSS feed
• Publish
• List it in a directory
Manual page: 2

7. Netcasting
Netcasting
Session 1 (45)
Webcasting
Break (15)
Podcasting Session 2 (45)
Break (15)
Make a
Session 3 (45)
Podcast
Manual page:

8. What is netcasting?
Netcasting
• Delivering digital media content,
• over a data network (Internet or intranet), in
• real time (streaming) or time-shifted (downloaded).
Webcasting … real time
• One-way: Internet video broadcast
• Two-way: web based seminar (webinar)
Podcasting … time-shifted
• Digital media file (audio, video, image, or PDF)
• RSS (Really Simple Syndication) feed (file)
Manual page: 3

9. Why would I use a netcast?
The sales cycle
• Tell a story
• Build a relationship
• Entertain
Prospect Qualify • Educate
• Promote
Close Educate
Manual page: 7

10. What has influenced netcasting?
Changing technology
1937
1902
1945
1975 2007
Manual page: 4

11. What has influenced netcasting?
Analog to digital media
Manual page: 5

12. What has influenced netcasting?
Connecting everybody and everything
10%
radios
40%
broadband
Internet
1930 2005
US: 123 million US: 296 million
Manual page: 5

13. What has influenced netcasting?
Internet growth. Time shifted media
4 213 433,000,000
1969 1981 2007
Manual page: 6

14. Who, what, when, where and how?
Know your audience
• Demographics
• Niche or mass interest?
• Internal or external communication?
• What and how long is my message?
• When, where, and how will they listen?
Manual page: 8

15. How much does it cost?
It depends:
• Podcast or webcast? Video or audio?
• How often? One time event or a conversation?
• What quality does your audience expect?
• Produce it yourself or outsource?
• Format and length of the stories?
• Hire talent or will you be the host?
• Guests? Interviews? In-person or remote?
• In a studio, on location, or both?
• Core to your mission or business?
• What time and money are you willing to spend?
Manual page: 12

16. Types of webcasts
One-way
Webcam
Internet radio
Video webcast
Manual page: 13

17. Types of webcasts
One-way
Content Delivery Network (CDN)
Manual page: 13

18. Types of webcasts
Two-way
Webinar/collaborative
Manual page: 14

19. Planning , execution, & follow-up
Live events require more work
• Integrated marketing plan
• Pre-event (awareness, generate interest, …)
• Event (logistics, contingency plans, …)
• Post event (thank you, nurturing, info, …)
• Follow-up is important, often ignored
Manual page: 15

20. How much does a webcast cost?
Video webcast using a CDN
• Production (camera, encoder, server): $1,000+
• Distribution (2 hours for 1,000 viewers): $1,500
• Planning, execution, follow-up: ?
Webinar using WebEx
• Production (computer, browser, phone): $0
• Distribution: $3,900
- 100 attendees
- $0.32/min/attendee + $0.12/min/attendee (800# phone)
- Includes $1,200 for assistance (plan & execute)
• Planning, execution, follow-up: ?
Manual page: 16

21. Challenges for streaming apps
Quality Of Service (QOS)
• Data capacity
• Time delay
• Variation of time delay
• Prioritization
• Fragmenting and interleaving
Broadcasting (Internet multicast)
Manual page: 17

22. Webcast or podcast?
Both have advantages
If it has to be a live event: webcast.
If not: podcast.
Manual page: 17

23. Netcasting
Netcasting
Session 1 (45)
Webcasting
Break (15)
Podcasting Session 2 (45)
Break (15)
Make a
Session 3 (45)
Podcast
Manual page:

24. Netcasting
Netcasting
Session 1 (45)
Webcasting
Break (15)
Podcasting Session 2 (45)
Break (15)
Make a
Session 3 (45)
Podcast
Manual page:

25. Session 2
Podcasting
• What is it?
• How do I find and subscribe?
• How do I listen to or view?
• How do I produce one?
• How much does it cost?
• What is copyright, how does it affect me?
Manual page: 18

26. What is a podcast?
Two files are required for a podcast
QuickTime™ and a
TIFF (LZW) decompressor
are needed to see this picture.
Media file RSS feed (file)
Manual page: 18

27. What is a podcast?
Audio Podcast
Manual page: 18

28. What is a podcast?
Enhanced Podcast
Manual page: 19

29. What is a podcast?
Video Podcast
Manual page: 19

30. How do I find a podcast?
Search a directory
iTunes store
Manual page: 21

31. How do I subscribe ?
Click “Subscribe”
Manual page: 23

32. How do I listen or view ?
Use iTunes
Manual page: 25

33. How do I listen or view ?
Use a portable media player
Manual page: 25

34. How do I produce a podcast?
Step 1: Capture sound
• Location
• Sound natural
• Address the microphone correctly
• Buy a good mic, holder, & cables
• Use a mic preamp & A/D converter
• Avoid mixers if possible
• Remote interviews?
• Practice and research
Manual page: 26

35. How do I produce a podcast?
Step 2: Record audio
Recorder
Computer & software
Manual page: 30

36. How do I produce a podcast?
Step 3: Edit and process
Multi-track
Edit mixing
Manual page: 32
Plugins

37. How do I produce a podcast?
Step 4: Compress and upload
• File Transfer software (FTP or web browser)
• Be careful of the size and # of viewers
- RSS files are small
- Audio files are large
- Video files can be huge
• Pick an Internet Service Provider
- Traditional web hosting
- Podcast packages
- Podcast specific ISP
Manual page: 34

38. How do I produce a podcast?
Step 5: Create the RSS feed
<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">
<channel>
<title>HomeBot Robotics</title>
<description>Focused on serious robotics enthusiasts, every month we bring you the latest in
hardware, technology, and open source software. Hear suggestions from enthusiasts, interviews with
technology researchers, and how-to tips for building your own mobile robots.</description>
<link>http://www.homebot-robotics.com/podcast.html</link>
<category>Podcasts</category>
<copyright>Copyright © 2007 HomeBot Robotics, Inc.</copyright>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<language>en-us</language>
<lastBuildDate>Fri, 27 Jul 2007 13:30:41 -0400</lastBuildDate>
<pubDate>Fri, 27 Jul 2007 13:09:38 -0400</pubDate>
<itunes:subtitle>A geeky podcast for serious robotics enthusiasts</itunes:subtitle>
<itunes:summary>Focused on serious robotics enthusiasts, every month we bring you the latest in
hardware, technology, and open source software. Hear suggestions from enthusiasts, interviews with
technology researchers, and how-to tips for building your own mobile robots.</itunes:summary>
<itunes:category text="Technology">
<itunes:category text="Gadgets"/>
</itunes:category>
<itunes:category text="Games &amp; Hobbies">
<itunes:category text="Hobbies"/>
</itunes:category>
<itunes:author>Allen</itunes:author>
Manual page: 35

39. How much does a podcast cost?
Summary cost
• Free
• Good value
- Production: if you own a computer, $500
- Distribution: $100/year
• High end
- Production: $5,000-$7,000
- Distribution: $700/year
Manual page: 36

40. What is copyright?
Secure rights and permissions
Copyright law - Applies to creative and expressive works such as
performances, scripts, interviews, musical works and sound recordings.
Publicity rights - Controls how an individual’s voice, image or likeness is
used for commercial purposes in public. Examples: interviews,
performances, singing, appearances.
Trademark law - Protects consumers from being misled or deceived as to
the source of goods and services, or the endorsement, sponsorship or
affiliation of one good or service with another.
Five instances - permission is not required when you are using a:
• Fact, an idea, a theory or slogan, title or short phrase.
• Work that is in the public domain.
• US Government work.
• Fair use.
• Creative Commons-licensed or “podsafe” content.
Manual page: 36

41. What is copyright?
Fair use (Use caution, consult a lawyer)
Fair use is copying any protected material (texts, sounds,
images, etc.) for a limited and transformative purpose,
like criticizing, commenting, parodying, news reporting,
teaching the copyrighted work.
Judges typically consider four factors that are set forth in the
Copyright Act in determining fair use:
• Purpose and character of your use
• Nature of the copyrighted work
• Amount and substantiality of the portion taken
• Effect of the use upon the potential market
Manual page: 37

42. What is copyright?
Creative Commons licensing
Attribution - You may copy, distribute, display and perform the work
and make derivative works based upon it only if you give the author
or licensor credits in the manner specified by these.
NoDerivatives - You may copy, distribute, display and perform only
verbatim copies of the work, not derivative works based upon it.
NonCommercial - You may copy, distribute, display, and perform the
work and make derivative works based upon it only for
noncommercial purposes.
ShareAlike - Licensees may distribute derivative works only under a
license identical to the license that governs your work
Manual page: 38

43. Netcasting
Netcasting
Session 1 (45)
Webcasting
Break (15)
Podcasting Session 2 (45)
Break (15)
Make a
Session 3 (45)
Podcast
Manual page:

44. Netcasting
Netcasting
Session 1 (45)
Webcasting
Break (15)
Podcasting Session 2 (45)
Break (15)
Make a
Session 3 (45)
Podcast
Manual page:

45. Session 3
Create your first audio podcast
• Planning
• Record and edit the audio
• Compress and tag the audio
• Create the RSS feed
• Publish
• List it in a directory
Manual page: 39

46. Planning
Example: HomeBot Robotics
• Research the topic
• Select a format
• Choose podcasting hardware
• Choose podcasting software
• Identify annual costs
Manual page: 39

47. Planning
Welcome message
“Hi. Welcome to the HomeBot Robotics podcast. I’m your host Allen.
You know, a lot of people think building robots is for kids ... and other people
think it’s for scientists. Ok - they’re both right - but there’s a middle ground;
one with a large community of serious, amateur robotics enthusiasts like us.
Our HomeBot Robotics podcast promises to bring you the latest in hardware,
technology, and what’s happening with open source robotics software. Our
mission at Homebot is to make personal mobile robotics available to the
masses by providing affordable and robust hardware building blocks, coupled
with open source software solutions to get robotics enthusiasts and
researchers jumpstarted.
We’re geeky - and have a pretty wry sense of humor - but you’ll always take
away great ideas from our ten-minute podcast. We’ll bring you:
o Ideas and How-to suggestions for creating your own mobile robots
o Commentary on news and events in the world of robotics
o A peek into our plans for cool and interesting new robotics building
blocks.
So join us. Send us your ideas! If you like the podcast, tell a friend. We want to
produce your show – one that helps all of us build the amateur robotics
community.”
Manual page: 42

48. Record and edit the audio
Record and edit
• Quit all unused applications on your computer.
• Record using an uncompressed WAV (PC) or AIFF (Mac) format, not MP3.
• Record thirty seconds of silence. This can be useful during editing.
• Watch the recording levels. Stay close but under maximum volume to avoid
losing (clipping) loud audio.
• If you make a mistake, pause, then say your thought again. Leaving
a pause will help when you cut the bad phrase during edit.
• Make a test recording. Catch mistakes now, not later during editing.
Manual page: 44

49. Compress and tag the audio
Import into iTunes and compress
After compressing
Preferences
Manual page: 46

50. Compress and tag the audio
Add ID3 tags
Add graphic
Add tags
Manual page: 48

51. Create an RSS feed
If you used an RSS application
Manual page: 49

52. Publish
Use a free account with a podcast ISP
Switchpod Control panel
Manual page: 50

53. Publish
Upload the media, add RSS info
Upload
Add episode info
Manual page: 51

54. Publish
View the RSS feed
Web browser
RSS feed
Manual page: 52

55. Publish
View the RSS feed
iTunes
Manual page: 52

56. List in a directory
Submit to iTunes
Manual page: 54

57. List in a directory
Submit to iTunes
Manual page: 54

58. Closing thoughts
• Go to the end and work backwards.
• Does it need to be live?
• Decide on your purpose.
• Quality vs. cost
• Be committed.
• Be yourself. Have fun!
Manual page:

59. Netcasting
Netcasting
Session 1 (45)
Webcasting
Break (15)
Podcasting Session 2 (45)
Break (15)
Make a
Session 3 (45)
Podcast
Manual page:

60. Plase contact us with questions
• Doug Foster
• dfoster@performance-podcasts.com
• www.performance-podcasts.com
• info@e-nc.org
• http://e-nc.org/encManuals.asp
(Netcasting manual)
Manual page:

61. Thank you!
Manual page: