IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
The presentation discuss meaning and concept of Direct Marketing. It also discusses the Internet Marketing or Digital Marketing as a tool for Direct Marketing.
slide share on promotion strategy how the promotion strategy works in selling out the products and how promotion activities are necessary to sell the more products and to increase the sale as well as profit of the company
Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences.
The Goal is to generate both short-term financial returns and build long-term brand and shareholder value.
NB:
It's not mine, but it could help anyone else
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
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This is the second part of Local Marketing 2017. In this section we discuss: a few strategies companies can use and tactics that may be beneficial to reaching local markets. There's also information on a few agencies that can help with local marketing efforts and trends that are affecting this type of marketing.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
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Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
Digital marketing is the practice of promoting products, services or brands using digital technologies, such as the internet, social media, mobile devices, search engines, and other digital channels. It encompasses a wide range of strategies and tactics that are designed to reach and engage target audiences online.
Some common digital marketing tactics include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, influencer marketing, and mobile marketing. These tactics can be used individually or in combination to achieve specific marketing goals, such as increasing website traffic, generating leads, boosting sales, or building brand awareness.
Digital marketing also involves analyzing and measuring the effectiveness of these tactics using various metrics and tools, such as website analytics, conversion tracking, social media monitoring, and customer relationship management (CRM) software. This allows marketers to optimize their campaigns and make data-driven decisions that can improve overall marketing performance.
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
Similar to Online Social media & Mobile marketing (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
15 ideas and frameworks on the art of storytelling
Online Social media & Mobile marketing
1. Online, Social Media& Mobile Marketing
Presented By :
CHITRANSHU SHUKLA
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 1
2. Online Marketing
• Paid Media
Eg:-> company generated advertising, publicity
• Earned Media
Eg:-> Word of mouth benefits a firm receives without having paid,
Social Media forms an important part of Earned Media
• Owned Media
Eg:-> communication channel within ones control, can be paid.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 2
3. Online Marketing Communication options
• Websites
• Search Ads
• Display Ads
• Interstitials
• E-Mail
• Social Media
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 3
4. Social Media
• Websites and applications that enable users to create and share
content or to participate in social networking.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 4
5. Importance to marketer
• Allows marketer to establish a public voice and online presence.
• Brand building and increase brands visibility.
• Building relationships and communicating with potential customers.
• Social media posts can be used to drive traffic.
• Encourage companies to stay innovative and relevant.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 5
6. Importance to Consumer
• Helps in creating an online presence.
• Connect to friends and family.
• Connect to audiences with shared or similar interests.
• Sometimes used as a medium of retribution for faulty products.
• Helps in connecting to fan base.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 6
7. Social Media Platforms
Online communities
and forums
(discussion forums such
as Hacker News and India
Travel forum)
Blogs(individual or
networks)
(Blogging websites such
as Your story and
Mashable)
Social networks
(Websites such as
facebook, linkedin and
twitter)
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 7
8. Online communities and forums
• Come in all shapes and sizes.
• Communication through posting, text messages and chat discussions.
• Some created by consumers with no commercial interest or company
affiliations.
• Some company sponsored whose members communicate to company
and each other.
• Information flow is two way.
Eg:->When GlaxoSmithKline prepared to launch a weight loss drug it
sponsored a weight-loss community.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 8
9. Blogs
• Regularly updated online journals or diaries.
• Some for personal and close friends(Non Corporate Blogs).
• Some designed to influence and reach a vast audience.
• Corporations are creating their own blogs(Corporate Blogs).
• Popular blogs create influential opinion leaders.
• Blogs with strict post length limits(Micro Blogs).
• Sometimes used as a medium of retribution for faulty products.
Eg:-> Dell customer service shortcomings were splashed through a
series of web postings “Dell Hell”.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 9
10. Social Networks
• Important force in both B2B and B2C marketing
• Like individual companies join social groups and actively participate.
• Different networks offer different benefits to firms, like twitter is an
early warning system that permits rapid response, whereas facebook
allows deeper dives to engage consumers.
• Aids in creating interest.
• Using consumers to develop and market product.
• Crowdsourcing
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 10
11. How to create a Social Media Campaign
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 11
12. The Listening System
• Effective listening system to understand and engage an online
audience.
• What is being said about the brand, the industry and the competition.
• Ways in which customer rate , rank ,critique , praise and recommend
brand.
• Negative comments and complaints – illuminates flaws and generally
go viral!
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 12
13. The Eight Stages of Listening
1) No objective at all
Organization has a listening program but has no goals. (Google Alerts)
2) Tracking of brand mention
Companies now track mentions in the social space. ( Radian6)
3) Identifying Market Risks and Opportunities
Seeking out discussions online
4) Improving campaign efficiency
To get real time data on marketing efficiency. (Google Analytics)
5) Measuring customer satisfaction
Measuring impact of satisfaction (online focus group solutions)
6) Responding to customer inquiry
Identifies where customers are
7)Better understanding of customers
Adds social information to demographics
8) Being proactive and anticipating customer demands
Examines previous data and social behavior
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 13
14. Social Media Objectives
Listen and Learn - Monitor what is being said about the brand. Develop a
listening strategy.
Build relationships and awareness - Open dialogues with stakeholders answer customer questions
candidly
Promote products and services - Get customers talking about products and services.
Manage your reputation - Respond to comments and criticism that appears on blogs and
forums.
Improve customer service - Seek out displeased customers and engage them directly to
solve issues.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 14
15. Evaluation And Measurement of Social Media.
• Ease of use and efficiency with which organisations can use social
media for better returns.
• But , how to measure the benefits of social media?
• Example – Local coffee shop manager may measure the success of her
social media presence by the raw number of friends on Facebook and
followers on twitter she has accumulated. Although, rate of
accumulation, investment per fan and comparison to similar sized
coffee shops are other variables that need to be considered.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 15
16. Areas of Measurement
1) Social Media Measurement :
Determines the conversion rate of a social media friend/follower. Tools
used are Google Analytics, Social Mention, Twinfluence and others.
2) Public Relations Measurement :
Calculates the impact of social media on press coverage and other
elements of PR by quantizing information such as voice related to
competitors, stories by location and others. Tools used DIY Dashboard,
Tealium and Vocus.
3) Social Media Monitoring :
Tools used for customer service improvement , brand management and
prospecting. Google News Alert , a free online tool, is used to report
relevant new stories about any topic or organization.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 16
17. SOCIAL MEDIA RETURN ON INVESTEMENT
(ROI)
• VIDEO.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 17
18. ONLINE MARKETING COMMUNICATIONS
OPTIONS
WEBSITES
• Should be attractive on first viewing and interesting enough to
encourage repeat visits.
• Effective websites features seven design elements they call 7Cs.
• 7Cs. Are as follows:- Context, Content, Community, Customization,
Communication , Connection and Commerce.
• Website should be easy to handle, customer oriented and should be
enrich in content with proper lay out and design.
• Source:-Philip, kotler, kevin lane and keller 15 e
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 18
19. ONLINE MARKETING COMMUNICATIONS
OPTIONS
SEARCH ADS
• Important component of Online marketing is paid search or pay per
click ads.
• Paid search:- marketers bid in a continuous auction on search terms
that serve as a proxy for the consumer’s product or consumption
interest.
• When consumer search for any of the keywords with search engines
ad may appear above or next to the search result, depending on the
amount of company bids and an algorithm the search engines uses to
determine an ad’s relevance to a particular search.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 19
20. ONLINE MARKETING COMMUNICATIONS
OPTIONS
DISPLAY ADS
• Display ads or banner ads are small, rectangular boxes containing text
and perhaps a picture that companies pay to place on relevant
websites.
• The larger the audition the higher the cost of displaying ads.
• Example:- displaying of ads on economics times website.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 20
21. ONLINE MARKETING COMMUNICATIONS
OPTIONS
Email
• Email marketing in comparison to other forms of digital marketing is considered
cheap; it is also a way to rapidly communicate a message such as their value
proposition to existing or potential customers.
• Despite progressions in marketing channels, such as the introduction of social
media, blogs, and the like, email has remained at the core.
• Email marketing allows you to, over time, create a valuable database of contacts.
• All the people who follow through on your calls-to-actions, and all the people
who fill out the forms on your landing pages, will be added to your contacts
database. You can then target these contacts for appropriate email
communication.
• Thus, rather then sending your entire contacts list one email, you should be
segmenting your list and sending a targeted messages to the right people.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 21
23. • Mobile is one of the best tool to reach to consumers on 3rd screen (
TV & Computer are 1st & 2nd ).
• Time spent by users on mobile is huge.( More than TV, radio,
Magazines & newspaper combined)
• Mobile reaches where other media cannot.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 23
24. Some mobile marketing tools:-
• SMS
• MMS
• Mobile Web sites: Websites designed specially for Mobile.
• Mobile Ads
Mobile Ad spending was almost $18 billion worldwide in 2013.
• Bluetooth Marketing
A signal is sent to bluetooth enabled device, which allows marketers to
send targeted message to users based on their specific geographic
locations.
• Smartphone apps.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 24
25. Mobile Marketing
The Scope of Mobile Marketing:-
• Mobile is Ubiquitous
Present everywhere
Increases the opportunity to engage and communicate with directly with
customers
This means marketing messages can be can be delivered to the intended
audience when other forms or media are not available..
• Perfect Timing
SMS messages, mobile coupons, and text marketing messages can be
delivered exactly when brands want their audience to see them.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 25
26. • We use mobile for personal communications
Mobile is used on a regular basis to conduct personal business -To
manage finances, communicate with contacts, and even help mobile
users find a date.
Mobile marketing allows brands to take advantage of this personal
relationship and enrich the customer's experience with the brand.
• Mobile has a past, present, and a future
With changing features and mobile technology , consumer’s interest
& acceptability and increased availability with mobile has increased
opportunity for brands to reach them.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 26
27. • Mobile can be targeted
Mobile marketing can be targeted to specific groups irrespective of
level of mobile marketing technology a brand uses.
With SMS marketing custom mobile coupons or text blasts can be
sent to a specific list interest or blast to the entire database.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 27
28. Developing Effective Mobile Marketing
Program
• Web experience varies for different smart phones due to screen sizes,
longer download time, lack of software capabilities etc. Marketers are
wisely designing simple & clear & clean sites( even paying attention to user
experience & navigation )
• Expert’s Advice for concise mobile messaging:-
1) Mobile ad copy should occupy only 50% of the screen, avoiding complex
viewing experience which not only saves consumers’ battery & data
availability but also their time.
2) Brand should limit their ads to a pair of phrases – The offer & Tagline
3) Brands should place their logo in the centre of the mobile ad frame.
4) Ads should use at least one bright color, ( but not more than 2)
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 28
29. 11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 29
30. 11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 30
31. Social Media & Mobile Technology
• Mobile phones are allowing to do everything a computer can do & from
anywhere.
• According to a research firm Gartner, Mobile marketing revenues were
expected to reach nearly 14850 core rupees in 2011 ( 100% growth from
2010 i.e 7200 crore rupees.)
• Reasons for the popularity of mobile marketing :-
1) Standard mobile platforms resulted in a low barriers to entry.
2) More consumers than ever to address
3) All time consumer attention in real time
4) Measurable
5) Higher response rate than traditional media like print and broadcast.
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 31
32. References
• Kotler & Keller
• Lamb
• Google
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 32
33. .
11 March 2017 Online ,Social Media &Mobile Marketing-MM-II 33
