Modern media relations involves engaging with journalists on social media platforms like Twitter, where over 80% of journalists maintain accounts. With millions of followers and status updates combined, Twitter is a major forum for staying connected with reporters and sharing information in real time. However, organizations must thoughtfully identify relevant conversations and standards of influence when utilizing social media to both listen and engage while widening awareness of their messaging in an organic rather than engineered manner.

1. Media Relations
Modernised

5. Conversations

7. Media relations
dilemma

10. Over 80% of journalists are on
Twitter

12. • 19,304 journalists, bloggers and analysts
• 6,172 outlet accounts
• 205 millionstatus updates combined
@cnnbrk most followed outlet with 11.8m
…though @nytimes may have more
active ones at 2.6m
Lissted’s current database

17. 8.19am

18. 3.12pm

25. Identify

26. The standards of influence?
Measures of social capital?
No.
Maybe.
Relevance is key

30. Listen and Engage
Tweetdeck Twitter listsHootsuite

31. Finesse

32. Widen awareness

33. Organic v engineered

34. Full picture

35. Real time

37. Thanks @AdParker