Sprint employee advocacy
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Sprint launched the Social Media Ninja program to encourage employee advocacy on social media. The initial program had 50 volunteers who shared company content on their preferred networks. With an editorial calendar and topic suggestions, employees consistently communicated Sprint's brand message. Now over 3,000 employees engage online to maintain brand awareness, with guidelines to avoid undeliverable promises or speculation.
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We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Become a social media hero
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
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Sprint employee advocacy
- 2. • Sprint’s take on employee advocacy is through the Social Media Ninja Program. • It started with 50 volunteer employees who can share company-related content in social networks they prefer. • With the help of an editorial calendar and topic suggestions by the management, employees were able to communicate and develop a consistent brand. • Today, over 3,000 employee volunteers always engage with the online community to maintain brand awareness. • When it comes to rules, Sprint only has a few reminders such as don’t promise anything they cannot deliver and avoid giving out speculations
- 6. ◎ Share the right content with employees ◎ Help them to schedule it on social media ◎ Save time and create a great brand online Check out Amplispot for your employee Advocacy planning
- 7. Thank You ! Any questions? You can connect with me on LinkedIn or drop me a message at tom@amplispot.com and do visit our website at www.amplispot.com
- 8. Credits Special thanks to all the people who made and released these awesome resources for free: ◎ Presentation template by SlidesCarnival ◎ Photographs by Unsplash & Death to the Stock Photo (license) ◎ Dark wood background by The pattern library