MEETING TOPIC Presenter: James Finder Topic: Online Marketing using LinkedIn & Is it effective? Time: 9:00 AM Mountain (Thursday, March 10)

1. How I leverage my 9000+ connections on LinkedIn to find
prospects
James Finder

2. Intro
• Owner of Promethean Learning Experience Design LLC getplexd.com
• Pursuing a Master’s in Instructional Technology at University of Wyoming
via Online delivery
• My portfolio link: http://jrfiteceportfolio.strikingly.com

3. How’d it start? With sourcing…
• First started growing my network in 2008
• Currently I have 9,650 connections
• Shout out to Jonah Manning who taught me “The Method” of sourcing for recruiting.
• In short- “The Method” was breaking down a job requirement down to brass tacks.
Completing a competitive analysis of the industry for a recruiting requirement.
• Find the keywords in the requirement
• Find the competition
• Send A LOT OF MESSAGES

4. Things have changed
• My network growth was significantly curtailed in 2015
• LinkedIn restricted Basic search in 2015 (Chris South’s blogpost here explains a lot)
• In response, I purchased a year of LinkedIn Business Premium in late 2015.

5. How do I do it?

6. Links
• Prophet (Free BETA)
• Rapportive (Free)
• LinkedIn Autopilot (~$500 for a year)
• LinkedIn Premium (~$500 for a year)

7. What search strings do I use?
• Looking for people similar
to me.
• Why?
• They’re looking for
talent.
• They know someone.
• They’re in the same
boat.

8. Workin’ it; Step-by-Step
1. Run LinkedIn Autopilot
2. Look at who has viewed me.
3. Message them on LinkedIn.
• This is the message I use word
for word;
• Thanks for checkin' me out! Was
there a person you needed some help
connecting with or a project you
needed some extra hands on? Let me
know how I can help you out!
Cheers, James @getplexdesign

9. Workin’ it; Evolution of the Message
What’s Changed?
• Made it much more
personal and informal.
• Eliminated Jargon. Get to
the point.
• Give them another way to
connect with you (Twitter
handle)

10. Workin’ it; What’s Worked/What Hasn’t?
What’s Worked?
• Connecting my Twitter
to my LinkedIn.
• Being “Real”.
• Commenting on
status updates is key.
• “Reducing” the size of
my network (Interact with
leaders and people will follow).

11. Workin’ it; What’s Worked/What Hasn’t?
What Hasn’t?
• Getting people to read
my posts.

12. What’s Next/Upcoming Decisions?
• Will I purchase Premium and Autopilot again?
• Possibly. –Depends on how much work I have in the pipeline.
• I’ve found the ability to inMail and search so many profiles per day
an amazing way to market myself.