Muzak pitch ppt.
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The document proposes establishing a neutral task force to mediate between journalists, government, and citizens on social media use. Such a task force, like the UN, could help balance the positive effects of social media like consumer empowerment and spreading awareness, with the negative effects like encouraging riots without research or consideration of needs. The task force aims to make social media use more thoughtful and collaborative.
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This document provides an overview of media literacy and the role of mass media. It discusses media literacy as understanding media's influence and being able to critically analyze media messages. The document then covers different perspectives on media literacy from media criticism to career preparation. It analyzes media criticism at different education levels. Finally, it outlines key functions of mass media like information, education, entertainment and persuasion.
Citizen journalism and the impact of the internet- Section B
The document discusses citizen journalism and its impact on traditional media. It explores whether citizen journalism represents true media democratization or is exaggerated. Students are asked to research how recent UK news stories from 2015/16 were covered by citizen journalists versus traditional media. Key concepts discussed include the proliferation of citizen journalism online, the ability of large media companies to control news production and distribution, and the potential threat citizen journalism poses to established news industries.
Online media: growing pains
Rupert Murdoch discusses the growing pains of online media and the need to adapt quickly to changes in how young people access news. He notes that the next generation wants control over their media and news when, where and how they want it. Unless the media industry awakens to these changes and adapts, companies will disappear or become irrelevant. New revenue streams, audiences and types of journalism are emerging online. The rise of citizen media through blogging may lead to a power shift and change in the media model. Mainstream media needs to embrace and utilize citizen media through platforms, linking to blogs and allowing more user control over content.
Chapter 3 presentation
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories on social media. It also discusses how social media allows for more participation and user-generated content. While this has benefits like greater distribution of information, it also poses challenges for professional journalists in maintaining objectivity, credibility, and business models. The rise of social media requires journalists to adapt strategies to engage audiences and maintain relevance in a changing media landscape.
Chapter 3 presentation
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories on social media. It also discusses how social media allows for more participation and user-generated content. While this has benefits like greater distribution of information, it also poses challenges for professional journalists in maintaining objectivity, credibility, and business models. The rise of social media requires journalists to adapt strategies to engage audiences and maintain relevance in a changing media landscape.
Chapter 3 presentation
The document discusses how social media has impacted journalism. It notes that anyone can now engage in journalism by telling compelling stories on social media. It also discusses how social media allows for more participation and user-generated content. While this has benefits like greater distribution of information, it also poses challenges for professional journalists in maintaining objectivity, credibility, and business models. The document examines case studies and lessons around how journalists can adapt practices to the social media age.
Similar to Muzak pitch ppt. (20)
I am sharing 'Paper5 Importance of media studies' with you.pptx
I am sharing 'Paper5 Importance of media studies' with you.pptx
Citizen journalism and the impact of the internet- Section B
Citizen journalism and the impact of the internet- Section B
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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Muzak pitch ppt.
- 1. Muzak Pitch Social Media networks- where to from here? “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. We’re looking at the ultimate opportunity.. The internet is media; golden age” Rupert Murdock