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“ The News business is broken, and no one knows how to fix it.” Phil Bronstein, the editor-in-chief, SF Chronicle, in a recent "emergency meeting"
Amateurs upload 10.000 of photos every minute at flickr Boxing day 2004
<ul><li>184 million have started a blog </li></ul><ul><li>346 million read blogs </li></ul>… bloggers disclosed the love affair between Lars Danielsson and Helen Eduards The same time… Source: Universal McCann (March 2008)
“ Most worrisome is the loss of young readers, who have drifted away steadily since the early 1970s, when more than 70% of 18- to 34-year-old Americans read a daily newspaper. Last year that figure stood at 35%.” Steven Rattner, Washington Post
Källa: Joakim Jardenberg, Mindpark Newspaper HD's range has fallen from 76% to 56% in 15 years.
<ul><li>50 million Americans read their news on Internet </li></ul><ul><li>Google News and Yahoo News are two of the ten largest news service. </li></ul>Källa: Hitwise and the Pew Internet & American Life Project Nielsen//NetRatings, 2006
“ Media companies don't control the conversation anymore , at least not to the extent that we once did. We must learn how younger generations of consumers prefer to receive their news and entertainment, and we must meet those expectations.” Rupert Murdoch in Forbes.com.
<ul><li>98% of journalists are on the Internet </li></ul><ul><li>92% start their research on the Internet </li></ul><ul><li>81% are searching daily on the Internet </li></ul><ul><li>76% to find new sources and experts </li></ul><ul><li>73% to find press releases </li></ul><ul><li>70% of journalists check out his blog lists regularly </li></ul><ul><li>20% of them spend over an hour each day to read blogs </li></ul><ul><li>60% read blogs two to three times a week </li></ul><ul><li>75% of journalists think the blog gives them ideas for new stories </li></ul>
“ Never underestimate the power of a million amateurs with keys to the factory.”
Second generation Web services that made it possible for everyone to very simple and effective exchange information, goods and services with each other. Web 2.0
The Long tail Mainstream Nisch Numbers of media titles Numbers of media consumers 1. Easier to create information 2. Easier to distribuate information 3. Easier to get information
“ Instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it” “ Marketers must shift their thinking from mainstream marketing to masses to a strategy of reaching a vas number of underserved audiences via the web” “ The Internet has made public relations public again, after years of almost exclusive focus on media” “ People want authenticity, not spin. People want participation, not propaganda.” 1 2 3 4
Newsdesk made it easy for companies to do their information available all over where journalists, editors, and all the other influential people are and searching.
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